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3 CTAs That Can Generate More Leads On Every Manufacturer's Website

3 CTAs That Can Generate More Leads On Every Manufacturer's Website

Whether you put in the hard work of creating your own manufacturer website or are working with a manufacturing marketing agency, there’s nothing more frustrating than not getting the lead generation results you were hoping to achieve.

Ultimately, the end goal of any manufacturing marketing strategy is to see a healthy uptick in conversion rates and revenue dollars.

But how do you turn all those casual clickers into leads or, better yet, paying customers?

The key often lies in a well-crafted call-to-action or CTA, which asks your visitors to take action of some sort - whether it be entering their contact details or reaching out to you directly. Once they’ve taken that initial step, marketing automation can help guide them through the rest of the marketing funnel.

Yet statistics show that leading industrial sites are only converting a paltry 3% of traffic with tools like contact forms and RFQs. Fortunately, there are a few simple ways that you can increase the odds that your CTAs will work their manufacturing marketing magic and pull in more customers.

conversion rate only using contact forms or RFQs.
of users can't find what they're looking for on a website.
3 CTAs That Can Generate More Leads On Every Manufacturer's Website
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Position Your Global Contact Form for Success

Inbound digital marketing for manufacturers is all about finding ways to get your customers to come to you. While outbound tactics like billboards and cold calls can produce frustrating results, inbound marketing is about targeted attraction rather than blind promotion.

If you do manage to get a potential customer to check out your manufacturer's website, then it’s vital to make it as easy as possible for them to figure out how to contact you. While this may sound obvious, a study by Neilson Norman revealed that a surprising number of websites don’t exactly make their contact forms easy to find.

Unfortunately, over 60% of users say that if they can’t find what they’re looking for on a website within about 5 seconds, they’ll head elsewhere. That’s why it’s so vital to ensure that customers who are interested in your services have no problem at all figuring out how to send you their contact details.

At the very least, your website should clearly feature a “Contact Us” link in the footer, but why not make it even easier for your users? Placing your global contact form right above your website’s footer can be a great way to go.

Your contact form will be clearly visible at the bottom of each page of your site, making it easy for prospects to reach out at any stage of their visit. 

You may be wondering how well a bottom-of-the-page form will convert considering that Forbes recently revealed that website visitors spend up to 57% of their time on a website above the fold and 74% of their time reading the first two screens' worth of information. You can solve for this by placing a simple “Contact Us” button that links to your form in the hero section, navigation header, or throughout the page. That way it will be visible “above the fold,” which is the first part of each page that your viewers see without having to scroll down. 

Add a Click-to-Call Button to Your Navigation Menu

While we’ve covered how to increase your odds of collecting lead information, the ability to actually speak to a prospective client can also be incredibly valuable. Getting a user to call you offers your business the opportunity to quickly and easily address any questions a lead may have.

But how do you go about encouraging your visitors to pick up the phone? Studies have shown that adding a click-to-call link to your website can increase the odds of visitors contacting your company by 88%.

When a prospect visits your site, they can simply tap the click-to-call link to automatically place a phone call to your business. This can also be a great way to promote loyalty among your current customers by ensuring them that getting in touch with you is a simple and easy process.

Platforms like HubSpot make it easy to quickly and seamlessly create a click-to-call link for your website. By placing the linked button in or near your navigation, you’ll ensure that visitors have no problems figuring out how to get in touch.

Call-to-click widgets are also incredibly versatile and can be integrated into anything from ads in Google AdWords to SERP listings and emails. It’s also easy to customize your call-to-click CTA link to match your company’s voice and branding.

Schedule Consultations or Book a Meeting With HubSpot’s Meeting Tool

Offering free consultations can be a great form of marketing for manufacturing companies. But there’s nothing more awkward than having to flip through your calendar when a customer calls to schedule an appointment.

Wouldn’t it be great if your prospective customers could pick a time that works for both of you right from your website? Fasten your seatbelts because HubSpot offers a great meeting scheduler that makes it possible.

The platform’s meeting scheduler easily syncs with your (and your team’s) Google or Office 365 calendar. That way, visitors will only be able to choose from appointment options during the time slots when you’re available.

You can embed the meeting scheduler on your manufacturer's website or even add it to your email signature. When you connect the tool to your HubSpot account, it will also automatically add the contact info of everyone you meet with to your contacts database.

HubSpot’s meeting tools can go a long way toward taking the hassle out of working consultations into your busy schedule. From a prospective client’s point of view, it makes it much easier to take advantage of a free consultation and shows that your business is all about providing a great customer experience.

Streamline Your Manufacturing Marketing Strategy

Effective digital marketing for manufacturers is all about working smarter, not harder. Sometimes, a few simple adjustments to your website can make all the difference when it comes to boosting your lead generation metrics.

As you can see, all our CTA tips and tricks have one common thread – making it as easy as possible for potential customers to convert into leads. By focusing on providing visitors with a customer-centric experience, you can up your conversion rates and, ultimately, your profit margins.

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