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Social Selling

SALES STRATEGIES

THAT BUILD RELATIONSHIPS

Social selling meets your prospects right where they are. It allows you to add context to your conversation by using the information that’s readily available on their profile to connect with them in a sincere and meaningful way.

Go:

65% OF SALESPEOPLE WHO USE SOCIAL SELLING FILL THEIR PIPELINE, COMPARED TO 47% OF REPS WHO DO NOT.

(HubSpot, 2018)

people talking
SOCIAL SELLING IS BOTH

AN ART & A SCIENCE

Plenty of companies have learned the hard way that you can’t post just any old thing on social media. There has to be strategy and intention behind your social media interactions in order to make them genuine and effective.

We dive deep into your buyer personas to make recommendations for which channels, messaging, cadence, frequency, and calls-to-action will generate (and close!) the most leads.

people at crosswalk

MORE LEADS & MORE DEALS

Social selling allows you to use super specific targeting criteria to find your ideal prospects and turn them into your ideal customers.

USE SOCIAL SELLING IF YOU NEED...

TO REACH NICHE AUDIENCES

Unique target audiences can be difficult to get in front of. Social selling can help you reach specific hard-to-reach buyer personas as well as specific ABM targets from pre-qualified lists.

A BIGGER PIPELINE

Grow your pipeline with social selling by targeting the people who are most likely to close and nurturing them with tailored messaging and content.

MORE TIME IN YOUR DAY

Save time by using social selling to develop drip campaigns, email templates, snippets, and sequences that can replace mundane tasks like emails and task reminders.

CONSISTENCY

A social selling strategy should be replicable and scalable. It provides a blueprint for identifying, nurturing, and converting leads that can be used time and time again.

MORE LEADS & MORE DEALS

Social selling allows you to use super specific targeting criteria to find your ideal prospects and turn them into your ideal customers.

35%

increase in deal size from using social selling tools.

Source: HubSpot, 2018

SOCIAL SELLING

ON LINKEDIN

orange chairs

LinkedIn is the perfect place to find loads of qualified prospects just waiting to become leads. We will analyze your company, industry, competition, and target buyer personas to determine the best social selling strategy to achieve your goals.

  • Direct connections messaging and mass delivery.
  • Sales Navigator targeting, list building, and prospecting.
  • Group sharing to persona-specific and industry-centric groups
  • Drip campaigns and manual sequence enrollment.
  • Paid advertisements including Sponsored Content and InMail.

SOCIAL SELLING

TAKES A TEAM

There’s a reason 89% of B2B marketers use LinkedIn for lead generation. Depending on your target audience, the cost per lead on LinkedIn can actually be 28% lower than Google ads!

SPONSORED CONTENT

Share content, videos, and gated offers right on your targets’ feeds.

DYNAMIC ADS

Personalized ads that pull information from your targets’ profiles to create direct one-to-one ads.

INMAIL

Deliver tailored messaging to key prospects to start conversations and build relationships.

TEXT ADS

Use simple sidebar ads to promote your company or services.

LEAD GEN FORMS

Allow leads to download gated content without leaving LinkedIn. Integrate with your HubSpot CRM to pull lead information directly from LinkedIn.

balloons

PUT YOUR BEST FACE FORWARD

Whether you’re brand new to the game or in need of a profile update, we’ve got you covered. Make the best first impression on your company page – and your sales reps’ personal pages – with cohesive branding and messaging across your social media platforms.

  • Branded social media background images and profile avatars
  • Company page optimization on LinkedIn, Facebook, Twitter, and Instagram
  • Personal LinkedIn profile optimization
  • Publish content regularly across all platforms to maintain an active appearance

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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