Social Selling
SALES STRATEGIES
THAT BUILD
RELATIONSHIPS
(HubSpot, 2018)
Social selling meets your prospects right where they are. It allows you to add context to your conversation by using the information that’s readily available on their profile to connect with them in a sincere and meaningful way.
Plenty of companies have learned the hard way that you can’t post just any old thing on social media. There has to be strategy and intention behind your social media interactions in order to make them genuine and effective.
We dive deep into your buyer personas to make recommendations for which channels, messaging, cadence, frequency, and calls-to-action will generate (and close!) the most leads.
Unique target audiences can be difficult to get in front of. Social selling can help you reach specific hard-to-reach buyer personas as well as specific ABM targets from pre-qualified lists.
Grow your pipeline with social selling by targeting the people who are most likely to close and nurturing them with tailored messaging and content.
Save time by using social selling to develop drip campaigns, email templates, snippets, and sequences that can replace mundane tasks like emails and task reminders.
A social selling strategy should be replicable and scalable. It provides a blueprint for identifying, nurturing, and converting leads that can be used time and time again.
Social selling allows you to use super specific targeting criteria to find your ideal prospects and turn them into your ideal customers.
increase in deal size from using social selling tools.Source: HubSpot, 2018
LinkedIn is the perfect place to find loads of qualified prospects just waiting to become leads. We will analyze your company, industry, competition, and target buyer personas to determine the best social selling strategy to achieve your goals.
We value collaboration and client delight above all else, which means we’re not only willing to talk directly with your sales team – we insist on it!
Your team has valuable first-hand knowledge that will be crucial for your social selling success. Their support and input are vital to the success of your sales strategy and your overall company culture. That’s why we take the time to interview your sales reps to learn more about their best practices and their favorite kinds of leads.
Our mission is to make their lives easier and help them close more deals!
There’s a reason 89% of B2B marketers use LinkedIn for lead generation. Depending on your target audience, the cost per lead on LinkedIn can actually be 28% lower than Google ads!
Share content, videos, and gated offers right on your targets’ feeds.
Personalized ads that pull information from your targets’ profiles to create direct one-to-one ads.
Deliver tailored messaging to key prospects to start conversations and build relationships.
Use simple sidebar ads to promote your company or services.
Allow leads to download gated content without leaving LinkedIn. Integrate with your HubSpot CRM to pull lead information directly from LinkedIn.
Whether you’re brand new to the game or in need of a profile update, we’ve got you covered. Make the best first impression on your company page – and your sales reps’ personal pages – with cohesive branding and messaging across your social media platforms.