Deal Opportunities
$5M DEAL OPPORTUNITIES GENERATED FOR CNC MANUFACTURING COMPANY
$5,188,958
509
Leads
$1.79
Cost Per Click
( Industry Benchmark: $2.96 )
The Challenge
An industry-leading CNC manufacturer had a wealth of historic Google and Facebook Ads data, but needed strategic guidance to implement a winning campaign strategy.
Past ad efforts lacked cohesion and failed to reach the right audience segments. The goal was to launch a unified Google Ads program that would increase visibility, attract the right decision-makers, and generate measurable lead volume.
Their Facebook Ads presence also needed a refreshed strategy to generate a steady stream of leads and maximize return on ad spends. They sought to identify where their audience was most active, craft messaging that resonated, and launch with speed and precision.
The Solution
To hit the ground running, we developed a dual-channel paid media strategy focused on Google Ads and Facebook Ads. The primary campaign goals were RFQ submissions, eCommerce purchases, and product specification sheet downloads.
By leveraging a combination of video, search, display, and remarketing ads, the campaign was able to drive brand awareness, capture demand, and re-engage high-intent prospects.
The strategy delivered consistent monthly performance and helped establish a scalable paid media foundation for long-term growth in a competitive manufacturing space.
Key Results:
- $5,188,938 in deal opportunties
- $963,959 in closed won deal revenue
- 509 leads generated from paid ads
- 24% contact to customer rate from Google Ads
- $1.79 cost per click, compared to the industry average of $2.96
Capturing Leads On Google
Google Ads was the most effective channel for engaging buyers already in-market. Search campaigns were built around high-intent keywords targeting industrial buyers actively looking for products or services.
Several conversion goals were tracked, including RFQ submissions and eCommerce purchases.
In just three months, Google Ads generated 144 leads, many of which included qualified RFQs or direct purchase actions among other conversions. The leads continue to drive in over the full length of the campaign, resulting in a total of 416 leads.
Full-Funnel Facebook Strategy
Facebook Ads expanded reach and filled the top of the funnel, introducing our client’s offerings to a broader but highly targeted audience. Lead form ads focused on generating downloads from engineers and procurement professionals, while traffic campaigns promoted product highlights linked to eCommerce pages.
Over the course of three months, Facebook Ads generated 93 leads, featuring a healthy mix of quote requests and early-stage engagement that ultimately led to downstream purchases.
Re-Engaging High-Intent Prospects
Remarketing played a crucial role in converting visitors who had already shown interest but had not yet taken action. By creating segmented audiences based on on-site behavior such as time spent on product pages or partial form completions, the campaign delivered personalized ads that reminded prospects of the manufacturer's capabilities.
Advanced Audience Targeting
Keyword research, competitor targeting, and custom audience building helped ensure that ads reached qualified prospects, while ad copy highlighted our client’s precision capabilities, cost benefits, and support. This approach not only increased lead volume but also improved overall lead quality by speaking directly to the needs of the ideal buyer.
Converting Warm Leads Into Sales
Remarketing ads and marketing workflows were utilized to close the loop on warm website traffic, targeting users who had viewed products, initiated RFQs, or abandoned their carts.
This targeted, behavior-driven approach helped recover lost opportunities and increase both quote form submissions and completed purchases, improving the overall efficiency and ROI of the campaign.
FILLING YOUR PIPELINE
From Click To Close
Search Ads
Targeted keyword strategies and continuous optimization to capture high-intent traffic and drive qualified leads directly from search engines.
Display Ads
Visually engaging banners and dynamic creatives placed strategically across the web to build awareness, reinforce messaging, and expand reach.
Facebook Ads
Custom audience targeting and compelling ad formats designed to generate engagement, conversions, and community growth on the Meta platform.
Remarketing Ads
Smart retargeting campaigns re-engage past visitors with tailored messaging, increasing conversion rates and reducing drop-offs across the funnel.
Ads Reporting
Comprehensive reporting dashboards provide real-time insights into performance, enabling data-driven decisions and continual campaign improvement.
Lead Nurturing
Strategic email sequences and content tracks designed to educate, engage, and convert prospects through every stage of the buyer’s journey.
Marketing Automation
Streamlined workflows and trigger-based campaigns deliver personalized content at scale, increasing efficiency and marketing ROI.
HubSpot Support
Expert-level configuration, training, and troubleshooting to ensure HubSpot is aligned with your goals and operating at full capacity.
FILL YOUR PIPELINE WITH
High-Performance Lead Generation Campaigns
Market Veep offers comprehensive lead generation and lead nurturing services that combine Google Ads, Facebook Ads, and remarketing campaigns to attract and re-engage high-intent prospects.
We utilize marketing automation and email workflows to guide leads through the sales funnel, delivering timely and personalized content that fosters trust and drives conversions.
Hire our team to achieve:
- Pay-per-click campaign optimization
- Google search and display ads
- Facebook and Instagram ads
- Remarketing campaigns
- Lead nurturing workflows
- Full-funnel lead strategies
By integrating these strategies, Market Veep helps clients create scalable, results-driven systems that turn new contacts into long-term customers.
Trusted By
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