Expect (& Embrace) the Unexpected
The truth is, even “the best-laid plans” will inevitably need to shift their priorities or goals from month to month. With a point pricing model, it’s easy to shift your focus from one project to another—no matter what unexpected monkey wrenches get stuck in the works.
Points = Flexibility = Success
The traditional marketing pricing model is broken. If you’re constantly worried about unanticipated fees, the scope of your projects needing to change, or shifting deadlines, the traditional pricing model is bound to leave you frustrated.
If your company is goal-oriented, data-driven, and looking to maximize its budget, then the point pricing model may be the solution you’re looking for.
Instead of grappling with unwieldy hourly fees, point pricing is based around a value-based model where a standard unit (the “point”) is used to determine how valuable or complex a particular service or deliverable is. This means you can focus your attention on crafting a personalized monthly marketing plan that’ll meet your goals.
Our pricing model is built around solutions. Rather than charging for hard-to-predict inputs, we base our prices on tangible, high-value outputs. Whatever goals, objectives, or challenges you’re facing, we’ve got a strategy that’ll work for you.
Will Point Pricing Work For You?
Every company, regardless of size or industry, has unique marketing goals and objectives. But marketing isn’t a one-size-fits-all solution, and what works for one business might not work for another. Marketing needs to be flexible if it’s going to accomplish your goals, but far too often, traditional marketing pricing plans are rigid and restrictive.
Point pricing is a more recent development in the marketing world, but it’s already making waves in the mainstream. People value transparency more than ever, and point pricing is built to accommodate that desire. With our model, you’ll have total transparency into how our services are priced, executed, and launched.
Still Have Questions? We’ve Got Answers!
What is your hourly rate?
We don’t have one! Instead of paying by the hour, you’ll pay for a monthly point allotment. Points are based on the value and the complexity of tasks rather than the hours it takes to complete them. It also involves far less math, which we’re all about.
How is this different from paying-by-project?
It’s easier! Using points is similar to paying by project and service but with more flexibility. Instead of renegotiating services in a contract, you can simply reallocate the points you’ve purchased. If you want to add additional services, all you have to do is purchase more points. See? Easy as pie (and everyone likes pie).
What if I want to change my marketing plan?
Please do! We’d love to help you restrategize. If you want to switch to a new service, you can reallocate points from another project or purchase additional points to add to your pool.
How can I use my points?
However you want! We’re a collaborative bunch and we’ll work with you to develop a strategy that’s in line with your goals and your budget. And if your goals (or budget) ever need to change, we’ll help you redirect your marketing efforts so you’re always on the path to success.
How CAN’T I use my points?
Video production (video promotion’s okay, though!) and cold calling. That’s it! Everything else is fair game.
How do you calculate the point values of your services?
Each marketing task brings a certain level of value to your company, but some are more valuable to you than others. Tasks that contribute directly to your company’s health have a higher point value than others. We’re all about transparency, which is why we’ve developed an in-depth document (it’s a doozy) that assigns a predetermined point value to every marketing activity we offer.