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Sales Collateral

SALES ENABLEMENT DONE RIGHT

TODAY’S BUYERS DO THEIR HOMEWORK

Modern buyers are savvier than ever when it comes to doing their research and knowing their options. That’s why inbound sales is built on a foundation of content that comes from a place of help. Sales content allows you to be there during their initial search, provide answers to their most important questions, and clearly communicate the value your company provides to them.

Go:

90% of B2B sellers say their sales materials are outdated, difficult to customize, or irrelevant

Source: Inc, 2017

people at crosswalk

SALES CONTENT NURTURES & INFORMS

Sales content should provide value to your leads. It should not only answer their questions, but anticipate their needs.

We will work with your sales team to identify the most commonly asked questions or objections brought up during the sales process to inform content generation that speaks directly to your audience’s needs and concerns.

CONTENT = CLOSING

We’ll equip your sales team with beautifully branded sales materials to share throughout their sales conversations, such as:

  • Pitch decks
  • Price sheets
  • Demo decks
  • Spec sheets
  • Webinar decks
  • FAQ pages
  • Infographics
  • Sales scripts
  • Blogs
  • Email scripts
  • eBooks
  • Email templates
  • Case studies
  • Drip campaigns
  • Landing pages

The average prospect engages with 11.4 pieces of content prior to making a purchase.

Source: Forrester

Resource Content Shape Icon

19%

more growth occurs when a business aligns their marketing and sales department
Source: Sirius Decisions, 2017
man working

BUILD TRUST

Showcase your testimonials, case studies, and customer reviews to establish credibility and build trust with your prospective buyers.

DRIVE RESULTS

With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.

SALES COLLATERAL DESIGNED TO

REFRESH OUTDATED MATERIALS

Many businesses come to us with no sales collateral at all, while others have sales content with outdated content, messaging, or design. Let us repurpose that content into pieces of collateral that will help your sales team nurture leads and close deals.

SUPPORT THE FULL FUNNEL

Promote awareness with top-of-the-funnel white papers, blogs, and tip sheets. Use case studies, data sheets, and webinars to help leads in the evaluation stage of their buyer’s journey. Spark purchase intent with live demos, free trials, and consultations.

SPEAK TO BUYER PAIN POINTS

Work hand-in-hand with our designers, writers, and strategists to develop sales content that addresses actual buyer pain points that have been brought up in your sales conversations.

BUILD TRUST

Showcase your testimonials, case studies, and customer reviews to establish credibility and build trust with your prospective buyers.

DRIVE RESULTS

With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.

DOES CONTENT REALLY CLOSE DEALS?

Yes! Sales content can be used throughout the entire buyer’s journey to move leads through your pipeline and ultimately seal the deal. With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.

AWARENESS

Top of the Funnel content helps prospects as they are researching their problems, this typically includes blogs, ebooks, white papers, checklists, tip sheets, and reports.

EVALUATION

Middle of the Funnel materials nurture leads towards a sale and includes product webinars, how-to ebooks, case studies, samples, FAQs, and datasheets that detail the solutions they’re looking for.

PURCHASE

Bottom-level-content is all about selling. Impress leads with material like free trials, live demos, consultations, estimates, data-driven infographics, and coupons.

CONTENT STRATEGY FOR SALES ENABLEMENT

success-woman-hiker-hiking-sunrise-mountain-peak-young-woman-with-backpack-rise-mountain-top-discovery-travel-destination-concept

Our clients work hand-in-hand with our designers, writers, and strategists to develop sales content that converts. Whether you’re looking to rebrand and refresh your existing sales collateral or starting from scratch, we’ll recommend a sales enablement strategy that will provide value to both your sales team and prospects.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
team-member

Nadine B.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

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