Sales Collateral
Sales Enablement
Done Right
90%
of B2B sellers say their sales materials are outdated, difficult to customize, or irrelevant Source: Inc, 2017
Sales Content Nurtures & Informs
Sales content should provide value to your leads. It should not only answer their questions, but anticipate their needs.
We will work with your sales team to identify the most commonly asked questions or objections brought up during the sales process to inform content generation that speaks directly to your audience’s needs and concerns.
Sales Collateral Designed To…
Refresh Outdated Materials
Many businesses come to us with no sales collateral at all, while others have sales content with outdated content, messaging, or design. Let us repurpose that content into pieces of collateral that will help your sales team nurture leads and close deals.
Support the Full Funnel
Promote awareness with top-of-the-funnel white papers, blogs, and tip sheets. Use case studies, data sheets, and webinars to help leads in the evaluation stage of their buyer’s journey. Spark purchase intent with live demos, free trials, and consultations.
Speak to Buyer Pain Points
Work hand-in-hand with our designers, writers, and strategists to develop sales content that addresses actual buyer pain points that have been brought up in your sales conversations.
Build Trust
Showcase your testimonials, case studies, and customer reviews to establish credibility and build trust with your prospective buyers.
Drive Results
With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.
