Source: Inc, 2017
Sales content should provide value to your leads. It should not only answer their questions, but anticipate their needs.
We will work with your sales team to identify the most commonly asked questions or objections brought up during the sales process to inform content generation that speaks directly to your audience’s needs and concerns.
We’ll equip your sales team with beautifully branded sales materials to share throughout their sales conversations, such as:
The average prospect engages with 11.4 pieces of content prior to making a purchase.
Source: Forrester
Many businesses come to us with no sales collateral at all, while others have sales content with outdated content, messaging, or design. Let us repurpose that content into pieces of collateral that will help your sales team nurture leads and close deals.
Promote awareness with top-of-the-funnel white papers, blogs, and tip sheets. Use case studies, data sheets, and webinars to help leads in the evaluation stage of their buyer’s journey. Spark purchase intent with live demos, free trials, and consultations.
Work hand-in-hand with our designers, writers, and strategists to develop sales content that addresses actual buyer pain points that have been brought up in your sales conversations.
Showcase your testimonials, case studies, and customer reviews to establish credibility and build trust with your prospective buyers.
With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.
Yes! Sales content can be used throughout the entire buyer’s journey to move leads through your pipeline and ultimately seal the deal. With your fully integrated HubSpot CRM, we are able to track email opens, PDF views, guide downloads, and other content engagement to draw a straight line between content and closed deals.
Top of the Funnel content helps prospects as they are researching their problems, this typically includes blogs, ebooks, white papers, checklists, tip sheets, and reports.
Middle of the Funnel materials nurture leads towards a sale and includes product webinars, how-to ebooks, case studies, samples, FAQs, and datasheets that detail the solutions they’re looking for.
Bottom-level-content is all about selling. Impress leads with material like free trials, live demos, consultations, estimates, data-driven infographics, and coupons.
Our clients work hand-in-hand with our designers, writers, and strategists to develop sales content that converts. Whether you’re looking to rebrand and refresh your existing sales collateral or starting from scratch, we’ll recommend a sales enablement strategy that will provide value to both your sales team and prospects.
