LINKED IN ADS
LinkedIn Ads can be a game-changer, especially for B2B businesses. We develop tailored audiences and advanced bidding strategies to reduce your cost-per-result while reaching those who are most likely to convert into viable leads.
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LinkedIn Ads can be a game-changer, especially for B2B businesses. We develop tailored audiences and advanced bidding strategies to reduce your cost-per-result while reaching those who are most likely to convert into viable leads.
LinkedIn includes a whopping half a billion professionals, including 10 million C-level executives and 63 million decision makers!
Targeting criteria on LinkedIn includes:
Image and video ads are the bread and butter of social media advertising mainly because they show up right in your audience’s newsfeed. That means your branded image and persona-specific messaging show up where your audience is already scrolling. These LinkedIn Ads are versatile enough to drive just about any goal you have, from website traffic to lead generation and beyond.
LinkedIn Message Ads (formerly called “LinkedIn InMail”) allow you to send direct messages to the inboxes of a targeted list of LinkedIn users. These ads are a great supplement to traditional email marketing with LinkedIn boasting up to a 50% open rate for these ads.
Craft strategic messages that are finely tuned to the needs of your niche audience with LinkedIn Text Ads. While admittedly less glamorous than Image Ads, these ads pack a powerful punch when it comes to generating results at a budget-friendly rate.
Marketing is becoming increasingly personalized in order to meet the demands of a more sophisticated consumer. LinkedIn Dynamic Ads automatically add personalization to your ads based on the viewer’s profile. These ads are often used to drive brand awareness and increase followers of your company page, but they can also be used for content downloads, meeting requests, and the like.
B2B and B2C companies alike are adopting conversational marketing strategies across their various channels. LinkedIn Conversation Ads are choose-your-own-adventure style direct message ads that guide your prospect through a conversation with multiple CTA opportunities. No matter where they are in their buyer’s journey, these ads offer them a way to build a meaningful and mutually rewarding relationship with your company.
LinkedIn Lead Gen Forms take your ads to the next level by allowing your audience to complete a form using the information right on their profile. This is a great way to reduce friction and generate leads which can be integrated with your HubSpot CRM for easy reporting and lead tracking.
Lead Gen Forms can be used in image ads, video ads, message ads, and conversation ads. The forms can include a variety of default fields as well as custom fields to ensure you capture the information that is most important to your business.
Because these forms can be integrated with your HubSpot CRM, you can seamlessly enroll those leads into automated workflows, assign them to your sales team, and report on ad results to measure your LinkedIn Ads ROI.
LinkedIn Lead Gen Forms take your ads to the next level by allowing your audience to complete a form using the information right on their profile. This is a great way to reduce friction and generate leads which can be integrated with your HubSpot CRM for easy reporting and lead tracking.
Lead Gen Forms can be used in image ads, video ads, message ads, and conversation ads. The forms can include a variety of default fields as well as custom fields to ensure you capture the information that is most important to your business.
Because these forms can be integrated with your HubSpot CRM, you can seamlessly enroll those leads into automated workflows, assign them to your sales team, and report on ad results to measure your LinkedIn Ads ROI.