TRAITS OF SUCCESSFUL RETAINER CLIENTS
BE HUMAN
☑ Core Values
You share our core values to be human.
- Open collaboration
- Responsiveness
- Preparedness for meetings
- Professional in communication
- Kindness
☑ Commitment To Annual Strategy
You are able to commit to a strategic quarterly and annual game plan avoiding shiny objects and knee jerk reactions to switch goals, activities and execution to focus on long term success.
☑ Non-Siloed Teams
You have leadership, sales and marketing alignment and buy-in. The organization is invested in the partnership.
- Leadership is able to delegate to a point of contact and be present for strategic conversations.
- Sales is open to new tools, improving processes, are enthusiastic about nurturing and closing inbound leads and are willing to share lead quality feedback.
- Marketing is able to communicate priorities, open to trying new channels, responsive and provides timely feedback.
☑ Revenue
Our retainer clients have annual revenue ranges from $3 million to $200 million.
- We have clients on both ends of the spectrum but they have committed to long term growth success.
- Minimally looking to double over the course of the next several years.
☑ Data Focused Long Term Partnership
You prioritize sustainable long-term growth and commit to measurable, realistic, KPI-driven goals.
- Your sales data is integrated with HubSpot so we have clear insights into ROI.
- Committed to long term year over year growth with a minimum commitment of 12 months, with our average clients staying with us 3-5 years or longer and are a part of your team.
☑ Avid Learners
You understand that marketing is necessary and valuable beyond lead generation.
- You are willing and eager to hone your HubSpot skills.
- You care about maximizing your HubSpot investment by learning and taking advantage of its many sales and marketing tools.
- All sales and marketing staff agree to take a free course on the HubSpot tools.
☑ Tools
You realize the importance of using HubSpot for full transparency of your pipeline.
We're Not A Fit If...
Urgent Impatience
You have goals and are willing to have patience and focus to put in the time , energy and investment for long term success not short term quick/ cheap tasks. Organizations who need “leads yesterday” are not a great fit for inbound marketing or our services.
Micromanagers
Our clients get that they are the experts of their business but we are the experts in marketing and sales. There is trust in us, our activities and our collaborative strategy. If you need endless reassurance, guarantees or communicative 24/7 updates we have found these clients are not a great fit for our services as inbound cannot deliver results in this environment.
Long Term Investment
Our clients on average spend $5-$20k/ month. If this range seems like a stretch or a strain on your company then we are not a fit. We will politely decline as we’ve found that there is a certain threshold where inbound success intersects with timeline and budget.
Unlimited Capacity
Budget must align to expected capacity. We are not a fit for clients who need unlimited support. If your expectation is that your marketing agency partner should answer calls, emails and questions all hours of the day (and night) we’re probably not a fit. Your budget determines both capacity and length of time to reach results.
FAQs
Our best clients are growth-focused organizations that value collaboration, transparency, and long-term strategy. Typically, they have annual revenues between $3M and $200M, a leadership team aligned with sales and marketing, and a commitment to sustainable growth rather than quick wins. They see their marketing agency as a strategic partner and are ready to invest in systems, data, and processes that drive long-term success.
We work with businesses across a wide range of industries, including professional services, software, aerospace and defense, 3D and additive manufacturing, chemical manufacturing, construction, diesel, oil and gas, distribution, electronics, equipment manufacturing, energy and renewables, financial services, finishing and plating, healthcare, HVAC, industrial, job shops, logistics, materials handling, manufacturing, OEMs, packaging, tube and pipe fabrication, and welding manufacturing.
Inbound marketing and revenue growth take time to build momentum. Our clients commit to a minimum 12-month partnership so we can implement strategy, measure results, and optimize based on real data. The organizations that see the best results are those focused on year-over-year growth, not short-term campaigns. In fact, our average clients stay with us 3 to 5 years or longer because of the value created over time.
Yes. Successful partnerships require alignment across your organization. Leadership should support the strategy, sales teams should be open to improving processes and nurturing inbound leads, and marketing teams should collaborate closely with us on execution and feedback. When these teams work together, results happen faster and are more sustainable.
Most of our retainer clients invest between $5,000 and $20,000+ per month, depending on goals, scope, and timeline. We’ve found that there is a certain threshold where budget, strategy, and results align to drive meaningful growth. If this investment range feels unrealistic or stressful for your organization, we may not be the right fit.
Our most successful clients are curious, collaborative, and eager to learn. They understand that marketing goes beyond lead generation and are willing to invest in improving processes, learning new tools, and leveraging platforms like HubSpot. These organizations view us as an extension of their team and actively participate in strategy, feedback, and ongoing improvement.
Great Marketing Partner
Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
Exceptional Experience
Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
Best Partner Ever!
As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
Set Up For Success!
We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
5 Stars For Market Veep!
We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
