Sales Reporting & Analytics
Insights To Help You Sell
Faster & Smarter
What’s your sales team’s overall close rate? How about your average customer acquisition cost? Which lead qualities are predictors of bigger deal values and faster sales cycles? If these questions make you break into a cold sweat, don’t worry – we’re here to help.
Key performance indicators (KPIs) help sales managers and individual reps track, assess, and adjust sales performance. These metrics can be incorporated into customized dashboards to create automated reports that keep your team on track to succeed.
Sales reports can be customized to investigate the efficiency of specific areas of your sales process.
For example, if you can identify a sales channel that correlates with shorter sales cycles, you can focus more of your efforts on that channel to accelerate your sales process and increase speed of revenue growth.
Similarly, you may find that a particular buyer persona yields higher average deal values, making them a higher priority for your sales teams to target.
Source: Salesforce, 2019
Ultimately you want to know that the money you’re spending is bringing in valuable leads that convert into sales. These metrics will help you to show your return on investment (ROI) for your marketing and sales enablement efforts.
Assessing these KPIs will help you optimize your budget and ad spend:
Remember, when your sales and marketing teams are aligned, an investment in marketing is an investment in sales.