Marketing Automation Services Agency

AUTOMATE THE REPETITIVE

Accelerate Your Revenue with Marketing Automation

Marketing automation transforms your CRM from a contact database into an active, always-on revenue engine. By automatically connecting the right message to the right prospect at the right moment, Market Veep helps growing businesses nurture more leads, close more deals, and do it all without growing headcount. Built natively inside HubSpot, every workflow we implement is designed to feed your sales team qualified, engaged, sales-ready leads.

320%

more revenue generated by automated emails than non-automated emails.
(source)

451%

increase in qualified leads for companies using marketing automation to nurture leads.
(source)

$5.44

average return for every $1 spent on marketing automation.
(source)

What Do Our Marketing Automation Services Include?

Marketing Workflows

Here are just a few ways you can use automated marketing workflows:

Welcome New Subscribers
Promote Content Downloads
Drive Webinar Registrations
Follow Up With Event Attendees
Re-engage Cold Leads
Meeting Scheduling & Reminders
Abandoned Cart Recovery
Gather Reviews and Feedback
Upsell Existing Customers

Automated Email Campaigns

Automated email marketing allows you to send targeted messages to specific segments of your audience based on behaviors or interactions, such as welcome emails for new subscribers, additional resources based on industry, or follow-ups after a meeting. This personalization increases engagement, nurtures leads, and improves conversion rates.

Lead Scoring

Score leads based on their interactions with your brand, such as website visits, email opens, or content downloads. This helps prioritize leads that are most likely to convert, allowing your sales teams to focus their efforts effectively.

CRM Automation

Ensure that the proper data is being captured when and where you need it with CRM automations. Clean, accurate data enables personalized follow-ups and targeted marketing efforts based on the customer’s journey.

Analytics & Reporting

HubSpot is equipped with analytics tools that track the performance of campaigns in real time. This data is essential for assessing the effectiveness of marketing strategies, understanding customer behavior, and making informed decisions to optimize future campaigns.

Task Automation

If you feel like there just aren’t enough hours in the day, marketing automation can help you take a load off. Automate repetitive tasks like these ones to save yourself time and mental energy:

Email scheduling
Social media scheduling
Marketing funnel updates
Reports and dashboards
Goal tracking and alerts
A/B testing
MQL triggers for sales follow up

Dynamic Lists

When you want to send an email blast, how do you choose your recipients? Static lists may be outdated while sending to all of your contacts doesn’t offer any segmentation, making your message irrelevant to many of your recipients.

Dynamic lists are based on triggers that actively add and remove contacts without any manual adjustments. This allows you to tailor your message to a more specific audience and improve your engagement and conversion rates.

Dynamic lists can segment contacts by:

Lifecycle stage
Company size
Buyer persona
Engagement history
Industry
And more!

Plus, these active lists can be used for more than emails. You can also use them to enroll contacts into workflows, make smart content, and build custom reports.

Marketing Workflows

Build bridges between the conversion milestones in your marketing funnel with automated workflows. For example, when someone subscribes to your email newsletter, what is the next conversion you hope they’ll make? Maybe you’d like them to download an eBook, but how do you nurture them towards taking that next step?

A marketing workflow could be triggered to automatically send a series of emails to new email subscribers that shares persona-specific content offers and encourages them to download. That way, you can engage with, educate, and nurture your new subscribers all without manually doing anything!

Our Approach to Marketing Automation

Market Veep develops a tailored, strategic framework that aligns automation tools with your specific goals, audience, and workflows. This begins with a comprehensive assessment of your marketing objectives and existing processes, allowing us to identify opportunities for increased efficiency and enhanced customer engagement.

We then leverage the incredible power of HubSpot to build workflows that facilitate lead nurturing and segmentation to ensure timely and relevant interactions while freeing up your team to focus on higher-value tasks.

Ongoing monitoring, A/B testing, and optimization of automated campaigns are crucial, enabling us to analyze performance metrics, refine strategies, and continually enhance ROI. Overall, our client-centered, data-driven approach to marketing automation empowers our clients to scale their efforts effectively while delivering personalized experiences that resonate with their audience.

Automate The Marketing To Sales Hand Off

Streamline your marketing-to-sales hand-off process with the help of automation. Discover which leads are ready to be contacted and nurtured. Use automation to automatically hand off to the sales team for phone calls and one-to-one sales outreach.

We can also create tasks and task reminders for sales reps to follow up with qualified leads. Notify your sales reps when new content is published so that they can begin using it in their sales conversations. Automatically update deal stages in your marketing and sales pipelines based on lead engagement and activities.

Automation can help you close the gap between marketing and sales to improve your MQL to SQL conversion rates and, ultimately, increase your revenue.

Identify Sales-Ready Leads

Stop guessing which leads are ready for a sales conversation. Automation scores and monitors lead behavior in real time, then triggers an immediate hand-off to your sales team the moment a prospect crosses the MQL threshold so your reps are always working the warmest leads.

Automatic Notifications

Automatically notify sales reps when a new piece of content is published, create follow-up tasks and reminders for qualified leads, and ensure no prospect falls through the cracks between marketing and sales. Your team spends less time managing their inbox and more time having the right conversations.

Let Your Pipeline Update Itself

Deal stages shouldn't require manual input to stay accurate. With automation tied to lead engagement and activity, your HubSpot pipeline updates automatically as prospects move through the funnel, giving your sales team a real-time view of where every deal stands and giving leadership the reporting clarity to forecast with confidence.

Why Hire A Marketing Automation Agency?

When you work with a marketing automation agency, you’re able to leverage their experience, best practices, and lessons learned from the hundreds of automation applications that they’ve built previously. We specialize in implementing and optimizing advanced marketing automation tools, allowing you to automate repetitive tasks, segment audiences, and deliver personalized content at scale.

With a deep understanding of best practices and industry trends, we can develop tailored strategies that align with your specific goals, ensuring effective lead nurturing and increased conversion rates. Additionally, our proficiency in analyzing data and performance metrics enables you to make informed decisions, refine your strategies, and ultimately achieve a higher return on investment. By partnering with a marketing automation agency, you can not only save time and resources but also gain a competitive edge in an increasingly digital marketplace.

FAQs

What is marketing automation and how does it help businesses?

Marketing automation uses software to automate repetitive tasks like email campaigns, lead nurturing, and social posting, improving efficiency and consistency.

Which marketing tasks can be automated?

Email workflows, lead scoring, social media scheduling, email follow-ups, and report delivery can all be automated for better results.

Can marketing automation improve lead nurturing?

Absolutely! Automated workflows ensure leads receive personalized messages at the right time, improving conversion rates. Sales automation can also help with the marketing-to-sales handoff and make sure that qualified leads are prioritized and nurtured.

How do you set up automated campaigns?

We use HubSpot to design automated workflows based on user behavior or segmented lists. We build effective workflow branches to tailor automated actions to user actions for optimal conversion paths.

What tools do you use for marketing automation?

We use HubSpot for marketing automation projects such as lead routing, lead scoring, lead nurturing, marketing workflows, and sales sequences.

What types of businesses do you help with marketing automation?

We support marketing automation for businesses across a wide range of industries, including professional services, software, aerospace and defense, 3D and additive manufacturing, chemical manufacturing, construction, diesel, oil and gas, distribution, electronics, equipment manufacturing, energy and renewables, financial services, finishing and plating, healthcare, HVAC, industrial, job shops, logistics, materials handling, manufacturing, OEMs, packaging, tube and pipe fabrication, and welding manufacturing.

Great Marketing Partner

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.

Exceptional Experience

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.

Best Partner Ever!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.

Set Up For Success!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.

5 Stars For Market Veep!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.

Rated 5/5 by 80+ verified reviews

MARKETING AUTOMATION AGENCY

Accelerate Your Revenue with Marketing Automation

Automate Your Revenue Operations with HubSpot