Give Generously

A CULTURE OF GIVING

Giving Back is Part of Who We Are

We believe that a business worth building is one that leads with kindness, spreads optimism, and actively looks for ways to support the people and communities around it.

That belief is what led us to launch the 100×52 Project: a commitment to donating $100 every week of the year to help organizations doing the hard work in our communities to keep us safe, empowered, and supported.

It is a small, consistent, deliberate act that reflects something we genuinely believe, that giving back should be woven into the daily life of a business.

$100

per week is donated to a charitable cause in our 100x52 program

of our profits are dedicated to charitable giving

300+

total organizations supported

Our Core Values

BE HUMAN

We put people first, showing up with empathy, authenticity, and heart in everything we do.

BUILD TOGETHER

We believe true camaraderie is created through collaboration, trust, and shared purpose.

GRIT WITH GRACE

We face obstacles head-on, knowing challenges shape our growth as individuals and as a team.

We lead with kindness, spread optimism, and actively support those around us.

HUMBLE HEROISM

We go above and beyond to surprise and support clients and teammates every day.

I firmly believe that every business has the potential to be a force for good in the world. Who we impact is so much greater than just the people in your organization; it's our communities, our team's families, the charities that are near and dear to us. Everyone's moving through the world carrying things you can't see, and you never really know what someone's dealing with. One small act of kindness can shift the whole direction of someone's day, sometimes even their life. If we can give someone a little more peace, a little more happiness, even in some small way, that matters. So much of our own journey was shaped by kindness we didn't ask for but were grateful for, and I don't take that for granted. Paying it forward, knowing it might matter more than we'll ever know, is what keeps us going.

Jennelle McGrath
Owner & CEO, Market Veep

CAUSES CLOSE TO OUR HEARTS

Our Team is Passionate About Making the World a Better Place

Animal Welfare

We believe animals deserve care and protection, and we support the organizations dedicated to the welfare of those who cannot advocate for themselves.

Children & Youth Development

The investments made in young people early on shape everything that follows, and we support programs that give kids the mentorship, opportunity, and encouragement they need to grow.

Disability Awareness and Support

Every person deserves the resources, accommodations, and community they need to live fully and contribute meaningfully, and we support the organizations working to make that a reality for individuals living with physical, developmental, and cognitive disabilities.

Education & Literacy

We believe access to quality education changes the trajectory of a young person's life, and we support the programs that make it more accessible to our communities.

Environmental Sustainability

The health of the environment affects every community, every family, and every generation that comes after us, and we support the organizations doing the work of protecting it for all of us.

Homelessness & Housing Stability

Stable housing is a critical foundation that a person's life is built on, and we support the organizations working to make it accessible to the individuals and families who have lost it.

Hunger Relief & Food Security

Nobody can learn, work, or thrive when they are hungry, and we support the organizations making sure this basic need is met in our communities.

LGBTQ Advocacy

Every person deserves to live and work without fear of discrimination, and we support the organizations working to make that a reality for the LGBTQ+ community through advocacy, education, and direct support.

Mental Health Awareness

The conversation around mental health has come a long way, but access to real support still has not kept pace, and we champion the organizations working to close that gap.

Prison Reform & Rehabilitation

People who have served their time deserve a real path forward, and we support the organizations helping formerly incarcerated individuals rebuild their lives through job training, housing assistance, and the community connections that make reentry possible.

Veteran Support

The people who served deserve more than gratitude when they come home, and we support the organizations providing veterans with the practical resources and community they have earned.

Women & Girls Empowerment

When women have access to education and economic opportunity, entire communities benefit, and we support the organizations creating those pathways for the women and girls in our communities.

Finding Business Happy

We launched the Finding Business Happy podcast to dig into the things that make a business genuinely worth building: culture, purpose, work-life balance, and what it means to lead with generosity rather than just ambition.

Our podcast is helping business leaders build something that both performs well and feels good to be part of.

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FAQs About Market Veep Giving

What is the 100×52 Project?

The 100×52 Project is Market Veep's commitment to spending $100 every week of the year in ways that make someone's day a little brighter, whether that means supporting a local organization, helping an individual in need, or contributing to a cause the team cares about. It reflects Market Veep's belief that giving back should be part of the daily life of a business rather than an occasional gesture.

Why is giving back a core value at Market Veep?

Giving generously is one of Market Veep's core values because the team believes a business worth building is one that leads with kindness and actively works to make the people and communities around it better off. It is woven into how the company operates and how the team shows up for each other and the world outside the office.

What causes does Market Veep support?

Market Veep supports causes including education and literacy, children and youth development, hunger relief, mental health awareness, veteran support, animal welfare, homelessness and housing stability, women and girls empowerment, local community development, and environmental sustainability. The causes reflect the values of the Market Veep team and the communities the business is part of.

How does Market Veep decide where to give?

Market Veep's giving decisions are guided by the team's values, the needs of the local community, and the causes that resonate most deeply with the people who make up the business. Rather than following a fixed formula, Market Veep looks for opportunities where a contribution, however small, will have a genuine impact on the person or organization receiving it.

What is Finding Business Happy?

Finding Business Happy is a podcast hosted by Jennelle McGrath, Market Veep's founder, exploring the things that make a business genuinely worth building: culture, purpose, work-life balance, business philanthropy, and what it means to lead with generosity rather than just ambition. The show is a natural extension of the same values that shape how Market Veep thinks about giving and community.

Does Market Veep give back locally as well as to broader causes?

Yes. Local community development is one of the causes Market Veep actively supports because strong businesses have a responsibility to invest in the communities they are part of. Many of Market Veep's giving activities through the 100×52 Project are intentionally local, focused on creating direct and visible impact for the people and organizations closest to home.

How does Market Veep's giving grow over time?

Market Veep's giving grows alongside the business, with every new milestone of growth translating into a greater capacity to contribute to the causes and communities the team cares about. Market Veep views growth not just as a commercial outcome but as an expanded opportunity to show up more generously for the world outside the company.

Is giving back part of Market Veep's company culture?

Yes. Giving generously is one of Market Veep's five core values, shaping how the team treats each other, how the company engages with clients, and how Market Veep shows up in the broader community. The 100×52 Project, the causes the team supports, and the conversations on the Finding Business Happy podcast are all expressions of a culture that takes kindness and generosity seriously as business values.

How can I learn more about Market Veep's giving philosophy?

Market Veep's giving philosophy is explored on the Finding Business Happy podcast, where Jennelle McGrath discusses business philanthropy, company culture, and what it means to lead with generosity and purpose. Market Veep also shares giving updates and community involvement through its website and social channels.

Great Marketing Partner

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.

Exceptional Experience

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.

Best Partner Ever!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.

Set Up For Success!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.

5 Stars For Market Veep!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.

Rated 5/5 by 80+ verified reviews

GIVE GENEROUSLY