Social Selling

SALES STRATEGIES

That Build Relationships

Social selling meets your prospects right where they are. It allows you to add context to your conversation by using the information that’s readily available on their profile to connect with them in a sincere and meaningful way.

78%

of sales professionals who use social selling outsell peers who don't.
(source)

51%

higher revenue attainment is achieved by companies with high social selling adoption versus those with low adoption.
(source)

84%

of C-level executives use social media to support purchasing decisions.
(source)

What Do Our Social Selling Services Include?

Social Selling Strategy

We build a documented, repeatable social selling program tailored to your sales team, your buyers, and the platforms where your best prospects are most active. Every element, from content pillars and posting cadences to outreach frameworks and success metrics, is designed to generate real pipeline.

LinkedIn Profile Optimization

Your reps' LinkedIn profiles are the first thing a prospect checks after receiving an outreach message. Most profiles read like a résumé rather than a resource. We transform each profile into a buyer-facing asset that communicates credibility, expertise, and value before a single conversation begins.

Company Page Optimization

We align your company's LinkedIn presence with your reps' individual social selling activity, ensuring that when a prospect visits your company page after engaging with one of your reps, they find a consistent, compelling brand story that reinforces the credibility your team is building at the individual level.

Thought Leadership

We write LinkedIn content for your sales leaders and key reps, like posts, articles, and commentary that demonstrate genuine expertise, attract the right connections, and keep your team visible to the decision-makers in your target market. Consistent, credible thought leadership is what turns cold outreach into warm engagement.

Outreach Messaging

Generic InMails and copy-paste connection requests don't work, and your reps shouldn't have to figure out effective messaging from scratch for every prospect they pursue. We write personalized, value-led outreach message templates and connection request sequences that get responses.

Put Your Best Face Forward

Whether you’re brand new to the game or in need of a profile update, we’ve got you covered. Make the best first impression on your company page – and your sales reps’ personal pages – with cohesive branding and messaging across your social media platforms.

Branded social media background images and profile avatars
Company page optimization on LinkedIn, Facebook, X, and Instagram
Personal LinkedIn profile optimization
Publish content regularly across all platforms to maintain an active appearance

Social Selling On LinkedIn

LinkedIn is the perfect place to find loads of qualified prospects just waiting to become leads. We will analyze your company, industry, competition, and target buyer personas to determine the best social selling strategy to achieve your goals.

Direct connections messaging and mass delivery.
Sales Navigator targeting, list building, and prospecting.
Group sharing to persona-specific and industry-centric groups
Drip campaigns and manual sequence enrollment.
Paid advertisements including Sponsored Content and InMail.

Build Trust to Generate Pipeline

A social selling strategy should be replicable and scalable. It provides a blueprint for identifying, nurturing, and converting leads that can be used time and time again.

Save time by using social selling to develop drip campaigns, email templates, snippets, and sequences that can replace mundane tasks like emails and task reminders.

Reach Niche Audiences

Unique target audiences can be difficult to get in front of. Social selling can help you reach specific hard-to-reach buyer personas as well as specific ABM targets from pre-qualified lists.

Build a Bigger Pipeline

Grow your pipeline with social selling by targeting the people who are most likely to close and nurturing them with tailored messaging and content.

More Leads & More Deals

Social selling allows you to use super specific targeting criteria to find your ideal prospects and turn them into your ideal customers.

Why Choose Market Veep as Your Social Selling Agency

Plenty of companies have learned the hard way that you can’t post just any old thing on social media. There has to be strategy and intention behind your social media interactions in order to make them genuine and effective.

We dive deep into your buyer personas to make recommendations for which channels, messaging, cadence, frequency, and calls-to-action will generate (and close!) the most leads.

FAQs

What is social selling and how does it work?

Social selling uses social media platforms like LinkedIn to build relationships with potential customers, nurture leads, and drive sales by sharing relevant content and insights.

How can social selling improve sales performance?

Social selling helps sales teams connect with decision-makers, establish trust, and move prospects through the sales funnel more efficiently.

Which platforms are best for social selling?

LinkedIn is ideal for organic B2B social selling, while paid strategies can be effective across LinkedIn, Facebook, Instagram, and X.

How do you train teams for social selling?

We provide strategies, best practices, and tools to help sales teams engage effectively, post relevant content, and track lead interactions. We offer training for sales teams on HubSpot tools to support their social selling activities.

How do you measure social selling success?

Success is measured through metrics like connection growth, engagement, lead generation, and the number of deals influenced by social interactions.

What types of businesses do you help with social selling?

We support social selling for businesses across a wide range of industries, including professional services, software, aerospace and defense, 3D and additive manufacturing, chemical manufacturing, construction, diesel, oil and gas, distribution, electronics, equipment manufacturing, energy and renewables, financial services, finishing and plating, healthcare, HVAC, industrial, job shops, logistics, materials handling, manufacturing, OEMs, packaging, tube and pipe fabrication, and welding manufacturing.

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Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.

Exceptional Experience

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.

Best Partner Ever!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.

Set Up For Success!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

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That Build Relationships

Replace Cold Outreach with Warm Relationship-Building