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ReNEW-Logo

BUILDING LEGACIES WITH A MANUFACTURING INVESTOR

A MANUFACTURER THAT COMBINES TRADITION WITH INNOVATION GREW WEBSITE TRAFFIC BY OVER 14,000% IN JUST 9 MONTHS

RENEW website on desktop

ReNEW Manufacturing Solutions is propelling niche market manufacturing companies forward while preserving the legacy of their original founders. They partnered with Market Veep to design a website that would convey their emphasis on precision, technology, and forward-thinking. 

User experience and conversion paths were front-of-mind through the entire project, ensuring that visitors from different industries and seeking out different capabilities would be able to navigate the website easily.

welding

The result was a beautifully-designed site that allows various visitors to find exactly what they need in under three clicks.

DEFINING THEIR GOALS

Establish their branding, market positioning, and tone of voice

Develop clear conversion paths based on capabilities and industries

Convey an innovative, technology-forward brand style

USER JOURNEY MAPPING

As ReNEW acquires manufacturers, their capabilities and industry expertise expand. They needed their website to be easy to navigate as well as easy to add onto later when new acquisitions are made.

The website clearly features their services, segmented by capabilities and industries. 

CAPABILITIES
INDUSTRIES
  • CNC Machining
  • Electrical Discharge Machining (EDM)
  • Finishing
  • Forming
  • Laser Cutting
  • Parts Manufacturing
  • Sub-Assemblies
  • Welding & Fabricating
  • Aerospace
  • Contract Manufacturing
  • Industrial Manufacturing
  • Medical
  • Oil & Gas/Energy
  • Semiconductor
  • Textiles
  • Transportation

Results You Can’t Argue With

ReNew website
Image Shape

Just months after the ReNEW site and the two sister sites launched, we saw favorable email, social media, and website performance for all three businesses.

RENEW MANUFACTURING SOLUTIONS

  • We designed, wrote, and built a new, secure website
  • We designed a new logo and established new brand standards
  • We created and post on social media platforms
  • We built up an email database in HubSpot and began sending quarterly email newsletters, and performance was above industry benchmarks (source)
9.3%
CLICK RATE

Benchmark: 4.37%
28.6%
CTR

Benchmark: 12.67%
2330%
In 7 months, there was an increase in total sessions per month
TIW website
Image Shape

TIW MACHINE & FABRICATION

  • There was no web presence, so we built, wrote, and created a website
  • We designed a logo and established branding
  • We created and posted on social media platforms
  • We built up an email database in HubSpot and began sending quarterly email newsletters
  • Q1 2024 email stats were above industry benchmarks (source)
5.71%
CLICK RATE

Benchmark: 4.37%
22.6%
CTR

Benchmark: 12.67%
372.7%
In 9 months, there was an increase in total sessions per month
AMT website
Image Shape

ABSOLUTE MACHINE & TOOLING

  • We designed, wrote, and built a new secure website
  • We designed a new logo and established new brand standards
  • We created and post on social media platforms, with phenomenal results within the first quarter of their profiles going live
1092%
Social media impressions grew
850%
Social media interactions grew
11550%
In 7 months, there was an increase in total sessions per month

“These companies are kind of the backbone of the US economy, and we support manufacturing, industrial plants, OEMs, and these are really good jobs for skilled labor, so to continue it on in these communities is a big benefit. It’s definitely not a strategy of pulling them together and consolidating them, it’s leaving them where they are. The name ReNEW is partially to come in and renew the business and help with some processes and automation, and the work the [Market Veep] team is doing for marketing.

Most of these companies have very little to zero marketing, and SEO and marketing are not in their vocabulary. Which is fine, these companies are successful even in spite of that. But there are a lot of things we can gain now by leveraging those types of activities and bringing them into the companies.” 


–Cres Ferrell
CEO, ReNEW Manufacturing Solutions

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NATION-WIDE

IMPACT

ReNEW has companies that span across the United States, and as they continue to grow their portfolio they want to be able to demonstrate that national impact visually. The branded map with hover effect allows them to achieve just that. 

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ReNew map
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THANK YOU TO THE

RENEW TEAM

The innovative and strategic team at ReNEW Manufacturing Solutions has been an absolute pleasure to work with. We’re thrilled to partner with them to help them scale their business!

 

“With the generational wealth transfer that is occurring, there’s an opportunity for us to acquire these companies so that they can continue on with the legacy that they’ve built over the years. They have longtime customers and longtime employees, and we want to continue that.” 

–Cres Ferrell
CEO, ReNEW Manufacturing Solutions