Click Rate
(Industry Benchmark: 4.37%)
14,000% INCREASE IN WEBSITE
TRAFFIC IN 9 MONTHS
9.3%
28.6%
Click-Through Rate
(Industry Benchmark: 12.67%)
14,000%
Traffic Growth
The Challenge
ReNEW Manufacturing Solutions is propelling niche market manufacturing companies forward while preserving the legacy of their original founders. They partnered with Market Veep to design a website that would convey their emphasis on precision, technology, and forward-thinking.
They had a trio of websites that needed to be designed, optimized, and built within the HubSpot CMS.
The Solution
The primary goals were to establish their branding, market positioning, and tone of voice, develop clear conversion paths based on capabilities and industries, and convey an innovative, technology-forward brand style
User experience and conversion paths were front-of-mind through the entire project, ensuring that visitors from different industries and seeking out different capabilities would be able to navigate the website easily.
Just months after the ReNEW site and the two sister sites launched, we saw favorable email, social media, and website performance for all three businesses.
Key Results:
- 9.3% click rate for the Renew website
- 28.6% click-through rate for the Renew website
- 2,330% increase in traffic for the Renew website after just 7 months
- 5.71% click rate for the TIW Machine & Fabrication website
- 22.6% click-through rate for the TIW Machine & Fabrication website
- 372.7% increase in sessions per month for the TIW Machine & Fabrication website after just 9 months
- 1,092% increase in social media impressions for Absolute Machine & Tooling
- 850% increase in social media interactions for Absolute Machine & Tooling
- 11,550% increase in sessions per month for Absolute Machine & Tooling after just 7 months
User Experience Mapping
As ReNEW acquires manufacturers, their capabilities and industry expertise expand. They needed their website to be easy to navigate as well as easy to add onto later when new acquisitions are made.
The website clearly features their services, segmented by capabilities and industries.
Capabilities:
- CNC Machining
- Electrical Discharge Machining (EDM)
- Finishing
- Forming
- Laser Cutting
- Parts Manufacturing
- Sub-Assemblies
- Welding & Fabricating
Industries:
- Aerospace
- Contract Manufacturing
- Industrial Manufacturing
- Medical
- Oil & Gas/Energy
- Semiconductor
- Textiles
- Transportation
ReNEW Manufacturing Results
- We designed, wrote, and built a new, secure website
- We designed a new logo and established new brand standards
- We created and post on social media platforms
- We built up an email database in HubSpot and began sending quarterly email newsletters, and performance was above industry benchmarks
TIW Machine & Fab Results
- There was no web presence, so we built, wrote, and created a website. Designed a logo and established branding
- Created and posted on social media platforms
- Built up an email database in HubSpot and began sending quarterly email newsletters
- Email stats were above industry benchmarks
AMT Results
- We designed, wrote, and built a new secure website
- We designed a new logo and established new brand standards
- We created and post on social media platforms, with phenomenal results within the first quarter of their profiles going live
THREE-COMPANY
Website Design Strategy
Strategic Planning
Discovery sessions, stakeholder alignment, and brand architecture planning across all three sites.
UX/UI Design
Unified design system with tailored user experiences for each brand while maintaining consistency.
Information Architecture
Sitemap development, navigation structure, and content hierarchy optimized for clarity and SEO.
Brand Cohesion
Visual and messaging alignment across the core brand and sister sites to reinforce a unified identity.
SEO Optimization
On-page SEO strategy, technical enhancements, and redirect planning to preserve search rankings.
Responsive Development
Mobile-first, fast-loading website builds using modern frameworks and CMS integration.
Analytics & Tracking
Implementation of analytics tools, event tracking, and dashboard setup for performance insights.
Post-Launch Support
Ongoing maintenance, CMS training, and optimization support across all three websites.
Picture Perfect Results
TRANSFORM YOUR WEBSITE INTO
A Sales-Ready Platform
In manufacturing, your website should do more than look good; it should work as hard as your team does.
At Market Veep, we specialize in website redesigns for manufacturers who need more than a digital brochure. We build sites that educate buyers, support the sales cycle, and showcase your technical capabilities with clarity and confidence.
Our team combines modern UX, conversion strategy, and industry-specific SEO to create websites that drive real business outcomes.
With every redesign, we help manufacturers:
- Communicate complex offerings with simplicity
- Attract engineers, specifiers, and procurement teams
- Improve mobile performance and page speed
- Support lead generation and CRM integration
- Elevate your brand in a competitive market
If your current website is holding you back, it’s time to upgrade to one that works for your buyers—and your bottom line. Let’s talk. Request a free website assessment today.
Trusted By
We’re proud to partner with these amazing brands. Together, we’re building great things and delivering real results.
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