LET’S GEEK OUT
What do we love even more than marketing? Data-driven marketing!
We’ll help you break down your high level goals into measurable milestones and identify your key performance indicators (KPI) to make sure we’re driving the metrics that matter most to your business.
Our customized dashboards and reports allow you to see all your data in one place, track progress towards your goals, and make necessary strategy adjustments along the way. Plus, we’ll talk through what the numbers actually mean on regular calls and quarterly strategy meetings.
And don’t worry – we’ll meet you wherever you are. If you’re a total marketing pro, we’ll dive deep into the reports with you and deliver those nitty gritty details that get you fired up. If you’d rather just keep your fingers on the pulse and let us handle the rest, we’ll get you set up with high level reports that let you monitor progress without getting bogged down by the details.
The ultimate goal of marketing is to generate leads that result in revenue. We’ll help you answer these key questions so that you can get the most out of your marketing machine:
- Which channels produce the most leads?
- What is my average acquisition cost?
- What are my MQL and SQL conversion rates?
- What are all the stages in my marketing pipeline?
- Which content is most effective at nurturing and converting leads?
- What is my return on ad spend (ROAS) for my paid ads?
ALL YOUR DATA IN ONE PLACE
One of the most common struggles we hear from new clients is that there are just too many reports in too many places that it’s nearly impossible to find the data they actually need.
Leave that headache behind with customizable dashboards that include data from across your reporting tools, including:
- Google Analytics
- Google Search Console
- Lucky Orange
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Ad Stage
- Facebook Messenger
- Sakari SMS
- Yeti Text
- Power BI
- Microsoft Dynamics 365
- Sales Navigator
Even if two companies are both aiming for lead generation, their KPIs and milestones can differ greatly. That’s why we customize reports and dashboards for every individual client to make sure that you have insights into the metrics that actually matter for your business.
CUSTOM MARKETING REPORTS
When it comes to marketing reports, one size does not fit all.
Here are just a few of the data quandaries we’ve helped solve:
“Which pieces of content are generating the best leads?”
“We’re running Google Ads and LinkedIn Ads. Is there a way to see both sets of data without going into each platform individually? Which one generates more leads and is the best use of our budget?”
“We have a general live chat on the home page. Should we create different chats for different pages?”
“What is the best day and time to send emails?”
“How many blogs does someone usually view before they’re ready to talk to sales?”
“How often should we post on social? Is LinkedIn better than Facebook, or should we treat them the same?”
HubSpot Marketing Reports
Receive automated HubSpot marketing reports to your email inbox at your preferred frequency – weekly, monthly, or quarterly.
Identify your top channels and website pages by analyzing new contact conversion rates, page views, and more.
- Website traffic
- New contacts
- New customers
- Page views per session
- Session length
- Bounce rate
- Visitor device type
- Unique vs returning visitors
Optimize your content by tracking blog, landing page, and document performance.
- Blog post views
- Blog post bounce rate
- CTA clicks
- Landing page views
- Landing page submissions
- New contacts from landing pages
- Document views
- Document shares
Track the effectiveness of your email marketing campaigns and make adjustments based on user engagement to improve your email open rates and click rates.
- Emails sent
- Open rate
- Click rate
- Click through rate (CTR)
- Engagement rate
- Time and day metrics
- Bounce rate
Review the URLs, sources, and other trends for incoming chats in order to better engage with and support your visitors.
- Chat conversation totals
- Chat conversations by URL
- Average response time)
- Meetings booked through chat
- Chat conversations by source
- Chat conversations by rep
Integrate your data from Google Ads, Facebook Ads, and LinkedIn Ads to view ad performance right within your HubSpot marketing dashboard.
- Ad impressions
- Ad clicks
- Attributed contacts
- Attributed customers
- Cost per click
- Cost per contact