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Content Marketing
Services Agency

THE CATALYST FOR SUCCESS

INBOUND BREATHES CONTENT LIKE WE BREATHE AIR

You need content to build out every step of the inbound marketing methodology—from attracting visitors to delighting customers—and enrich the buyer’s journey with bold and exciting material. Ultimately, it’s up to quality content to carry your leads down the sales funnel.

91%
of organizations use content in their marketing strategies
68%
of all B2B marketers say they’ve used content marketing successfully to build credibility with their audience
55%
Companies that have a blog get 55% more visitors
Go:

UPGRADE YOUR SALES AND MARKETING TOOLKIT

WHAT DO OUR CONTENT MARKETING SERVICES INCLUDE?

Content Strategy

Content Strategy

At Market Veep, we specialize in developing impactful content marketing strategies that resonate with your target audience and drive meaningful engagement. Our team of skilled content strategists, content writers, and editors works collaboratively to craft compelling narratives that position you as an industry thought leader. From insightful blog posts to informative whitepapers, we leverage a variety of content formats to effectively convey your message. Let us help you transform your content into a powerful tool for growth and success.

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Topic Clusters

Topic Clusters

We empower B2B businesses to enhance their content marketing strategies through the development of topic clusters for super-charged SEO. By conducting thorough research into industry trends and audience interests, we identify key themes and subtopics relevant to your audience. Our approach involves creating a central pillar content piece that serves as a comprehensive resource, supported by a network of related articles that delve deeper into specific aspects of the topic. This structured strategy not only improves search engine rankings but also positions your brand as a trusted authority in your field. By interlinking these pieces, we facilitate a seamless user experience, guiding potential clients through their buyer’s journey while effectively addressing their pain points and questions. Let us help you build a cohesive content ecosystem that attracts, informs, and converts your target audience.

orange building

Pillar Pages

Pillar Pages

We create expertly crafted pillar pages that serve as foundational resources for our clients’ content marketing strategies. These comprehensive, in-depth pages are designed to cover essential topics within your industry, providing valuable insights and answering key questions that your target audience may have. By organizing content into clearly defined sections and integrating relevant internal links to related articles, we enhance user experience and encourage deeper exploration of your site. Our team conducts thorough research to ensure that each pillar page is not only informative but also optimized for search engines, helping to boost visibility and drive organic traffic.

surfer

Blogging

Blogging

We understand the unique challenges B2B clients face in capturing and retaining audience attention in a competitive landscape. Our team specializes in creating high-quality, insightful blog content tailored specifically to your industry and target market. We take the time to research key trends, pain points, and interests within your sector, ensuring each blog post not only informs but also resonates with your audience. By incorporating SEO best practices, we optimize your content for search engines to improve visibility and drive organic traffic to your site. Our goal is to position your brand as a thought leader, fostering trust and engagement while providing valuable information that encourages potential clients to take action.

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Blog Optimization

Blog Optimization

We’ll optimize our your existing blog content to unlock its full potential and drive better performance. Our team conducts thorough audits of your current blog posts, identifying opportunities for improvement in areas such as meta data, tone, flow, and SEO. We enhance your content by incorporating targeted keywords, updating outdated information, and improving formatting to make it more visually appealing and user-friendly. Additionally, we implement strategic internal and external linking practices to boost authority and increase page views. By refining your existing content, we help maximize its reach and impact, ensuring it continues to attract and engage your target audience while contributing to your overall marketing goals. With our optimization strategies, your blog can transform into a powerful asset that not only retains your current audience but also attracts new leads.

teal steps and shadows

Case Studies

Case Studies

We produce compelling case studies that highlight the success stories of our B2B clients, showcasing their audiences’ unique challenges and the innovative solutions our clients provided. Our team works closely with clients to gather in-depth insights and data, ensuring that each case study captures the essence of their journey and the measurable results achieved. By focusing on real-world applications and outcomes, we create narratives that resonate with potential customers and demonstrate the value of your products or services. These well-crafted case studies serve as powerful marketing tools by building credibility and trust with your audience.

trees

eBooks & Whitepapers

eBooks & Whitepapers

We excel in creating engaging and informative eBooks and whitepapers that position our clients as thought leaders in their industries. Our team of experienced writers and designers collaborates closely with clients to develop in-depth content that addresses key challenges, trends, and insights relevant to their target audience. By combining expert analysis with compelling visuals, we ensure that each eBook or whitepaper not only informs but also captivates readers, making complex topics accessible and engaging. These high-value resources serve as effective lead generation tools, helping our clients build their email lists and nurture prospects through the sales funnel. We empower businesses to leverage pieces of gated content as powerful assets that enhance brand authority and drive meaningful conversions within their markets.

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Content Reporting

Content Reporting

We believe that data-driven insights are crucial for refining and enhancing content marketing strategies. Our team specializes in providing comprehensive content marketing reporting that helps clients track the performance of their content across various channels. We utilize advanced analytics tools to monitor key metrics such as engagement rates, traffic sources, conversion rates, and audience demographics, presenting the findings in clear and actionable reports. By identifying trends and assessing the effectiveness of different content types, we empower our clients to make informed decisions about their marketing strategies. Our goal is to provide transparency and clarity, enabling businesses to understand what’s working, optimize their efforts, and ultimately achieve greater ROI from their content marketing initiatives. With our expertise in content marketing reporting, we help you turn data into a powerful tool for continuous improvement and growth.

white building
HOW TO GENERATE

CONTENT
THAT CONNECTS

ocean waves

Masterful content strategies put a magnifying glass on the pain points and backgrounds of the perfect customers for your business. Before ever putting pen to paper, you need to know your target audience better than they know themselves.

To help your brand reach the right people at the right time, our content marketing team will work with you to:

  • Explore the buyer’s journey through your unique sales funnel
  • Identify the traits of your ideal customers
  • Study data and analytics to craft a winning strategy
  • Build a quality content library that withstands the test of time
  • Find the right balance of blogs, ebooks, and pillar pages
  • Inject new content with keyword-rich copy
  • Fine-tune existing content to move up in search rankings
  • Engage with prospects—when and where they’re ready to connect
  • Close more leads as they come to you
Module Shape
WHY INVEST IN

CONTENT
MARKETING SERVICES?

marten-bjork-iXed2ZaTobo-unsplash

Investing in content marketing is essential for businesses looking to build brand awareness, engage their audience, and drive long-term growth. In today’s digital landscape, consumers are inundated with information, making it crucial for brands to stand out by providing valuable and relevant content that addresses their audience's needs and pain points. 

HubSpot research shows that companies that invest in content marketing see an average ROI of $3 for every $1 spent.

By consistently delivering high-quality content—such as blog posts, eBooks, and social media posts—you can attract and retain a clearly defined audience while guiding them through the buyer’s journey.

Additionally, content marketing enhances your SEO efforts, driving organic traffic to your website and generating leads. 

Investing in content marketing is a strategic move that pays dividends, positioning your business for sustained success in an increasingly competitive marketplace.

Let’s Talk

WHO DOES CONTENT HELP, REALLY?

INBOUND IS ALL ABOUT BECOMING THE PREFERRED SOLUTION TO
THE PROBLEMS OF A PREFERRED AUDIENCE.

The goal of targeted content is to build your reputation as the most helpful, trusted resource in your market niche. The more trustworthy your brand is, the more likely your target audience will choose you on their own.

Every piece of content you produce should be designed to attract the attention of a hyper-specific persona right as they’re entering the buying process. Here’s a breakdown of the kinds of content we’ll use to target prospects in each stage of the buyer’s journey:

AWARENESS

TOP OF THE FUNNEL
Top of the Funnel content helps prospects as they are researching their problems, this typically includes blogs, ebooks, white papers, checklists, tip sheets, and reports.

EVALUATION

MIDDLE OF THE FUNNEL
Middle of the Funnel materials nurture leads towards a sale and includes product webinars, how-to ebooks, case studies, samples, FAQs, and datasheets that detail the solutions they’re looking for.

PURCHASE

BOTTOM OF THE FUNNEL
Bottom-level-content is all about selling. Impress leads with material like free trials, live demos, consultations, estimates, data-driven infographics, and coupons.

CONTENT MATTERS.

CREATE. CONVERT. REPEAT.

CONTENT
Email
SOCIAL
SEO
EVENTS
Website
DESIGN
SALES
ADS

Not only will content marketing services give your brand the fuel it needs to sustain long-term growth, but they’ll also help you build the ever-growing foundation of your company’s thought leadership in the industry.

When given the right attention and investment, content marketing will:

  • Express your brand’s identity
  • Build credibility
  • Connect with your target audience
  • Drive traffic to your website
  • Generate inbound leads
  • Close deals

Why Choose Market Veep as Your Content Marketing Services Provider?

Choosing Market Veep for your content marketing services means partnering with a proven leader in the industry, as evidenced by our recognition as a two-time INC 5000 winner. Our status as a certified Diamond HubSpot partner underscores our commitment to excellence and deep expertise in inbound marketing strategies. Our talented team of writers and strategists are certified in HubSpot Content Marketing, Google SEO best practices, and bring a wealth of experience in crafting tailored content in B2B sectors. We understand the nuances of B2B marketing and leverage data-driven insights to create engaging and impactful content that drives results. With Market Veep, you can trust that your content marketing efforts are in capable hands, ensuring you achieve your business goals and maximize your ROI. Let us help you elevate your brand through strategic, high-quality content that positions you as an industry authority.

FAQs About Content Marketing Solutions

What is content marketing?

Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer action.

Why is content marketing important for my business?

Content marketing helps establish your brand as an authority in your industry, enhances customer engagement, boosts SEO efforts, generates leads, and improves ROI compared to traditional marketing methods.

What types of content can be included in a content marketing strategy?

Content marketing can include a variety of formats, such as blog posts, eBooks, whitepapers, case studies, infographics, social media posts, email newsletters, and more.

How do I measure the success of my content marketing efforts?

Success can be measured through various metrics, including website traffic, engagement rates, lead generation, conversion rates, social media engagement, and overall ROI.

How often should I publish new content?

The frequency of content publication depends on your audience and resources, but consistency is key. Many businesses aim for at least one high-quality blog post per week, along with regular updates on other content formats. HubSpot research indicates that as many as 16 posts per month is conducive to the most powerful content marketing machines! 

Can content marketing help with SEO?

Yes, quality content is essential for SEO. By creating optimized content with relevant keywords, you can improve your website’s visibility in search engine results, attracting more organic traffic.

How long does it take to see results from content marketing?

Content marketing is a long-term strategy. While some results, such as website traffic, may be seen within a few months, significant outcomes like lead generation and sales typically take longer, often 6 to 12 months.

Should I create content in-house or hire a content marketing agency?

It depends on your resources and expertise. Hiring a content marketing agency can provide specialized knowledge, save time, and expand your capabilities for a fraction of the cost of an internal content team. 

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GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
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Cres F.

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EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
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Matthew W.

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BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
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Jean M.

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SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
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Bailey G.

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OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
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Nadine B.

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5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
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Anneke C.

ARE WE A FIT?