WEBINAR MARKETING

PLAN, PRESENT, NURTURE, CONVERT

HOSTING IS ONLY HALF THE STORY

Webinars have the ability to generate and nurture leads in all stages of the marketing flywheel. Putting together a webinar and hosting it is only half the battle – you need a comprehensive webinar marketing strategy in order to actually get results from your webinar.

We’ll help make sure that your webinar is a success with attendee generation campaigns, presentation design, follow up workflows, and more.

DRIVE

REGISTRATION

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According to GoToWebinar, email drives 57% of webinar registrations. Depending on the health of your email lists, though, it will likely take a multi channel strategy to drive registration for your event. Our webinar marketing campaigns leverage all of your various marketing channels to generate attendees, including:

  • Email marketing
  • Automated workflows
  • Landing pages
  • Thank you pages
  • Pop up forms
  • Live chat and chat bots
  • Social media marketing
  • Blogs
  • CTA images
  • Paid ads
  • SMS messages
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MAKE IT MEMORABLE

Your webinar is going to be hosted by a subject matter expert with valuable experience and insights to share. Enhance that message with beautifully branded marketing collateral including presentation decks, infographics, worksheets, custom images, and sales PDFs.

 

If you want to attract and retain qualified leads, you’ve got to start with useful content that captures their attention and carries them toward success (and toward your brand). A successful content strategy relies on diversity in your content offers. This is why our content marketing services explore the full range of content marketing, including:

  • Blogging
  • Whitepapers
  • Pillar Pages
  • Sales PDFs
  • eBooks
  • Case Studies
  • Press Releases
  • Infographics
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NURTURE

ATTENDEES

After the webinar ends, the real marketing work begins! Now that you’ve got this list of webinar attendees just waiting to hear more from you, we’ll help you engage with those leads to make sure they don’t get forgotten or go cold.

AUTOMATED WORKFLOWS

Connect with your attendees in the days and weeks after your webinar without having to manually reach out. We’ll craft messaging, design emails, and build out workflows that nurture your attendees towards the next conversion opportunity, such as booking a one-on-one meeting.

TAKEAWAYS

Give your attendees something to remember you by. We’ll help you develop supplemental materials that offer value to your audience and give them actionable next steps that they can implement right away.

REMARKETING ADS

We can use your attendee list to create remarketing ads on Google, Facebook, or LinkedIn. These targeted ads can be highly personalized in order to generate engagement and re-conversion within this already warm audience.

MAKE IT EVERGREEN

We’re all about optimizing existing content so that it continues to work hard for you way after your initial publication.

We can gate your recorded webinar behind compelling landing pages and forms, curate related blog series and pillar pages, and otherwise repurpose your webinar content for use across different campaigns and channels.

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WEBINAR INTEGRATIONS

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HubSpot has native integrations with the following third party webinar services:

  • Zoom
  • GoToWebinar
  • ClickMeeting Webinars
  • WorkCast Advanced
  • Webinars
  • WebinarGeek
  • OnePgr

These integrations allow us to sync contact data, embed registration forms on landing pages, enroll registrants into workflows, segment contacts based on webinar engagement, and more.

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