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ORIGINAL EQUIPMENT
MANUFACTURERS (OEMs)

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OEMs

MARKETING AND SALES SOLUTIONS FOR MANUFACTURERS 

We Help OEMs of All Sizes

You specialize in making custom, original parts, and we specialize in crafting custom marketing plans. We understand B2B marketing, and whether you’re looking for PPC advertising services, digital marketing, or just need help integrating your ERP system with HubSpot, we’ll do the upfront work to ensure your marketing efforts are focused and successful.

When you work with us, you’ll be assigned a dedicated Strategist, along with our entire team of specialists, who will work like a support system to your own team, as we work together to bring in high-quality leads that will drive new business.

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We Help OEMs of All Sizes

Memberships & Associations

We’re proud to be members of these outstanding manufacturer associations.

PMA (Precision Metalforming Association)
SME (Society of Manufacturing Engineers)
AWS (American Welding Society)
FMA (Fabricators and Manufacturers Association)
AMPD (Association of Metals Processors and Distributors)
TPA (Tube & Pipe Association, International)
CCAI (Chemical Coaters Association International)
WiM (Women in Manufacturing)

Marketing For OEMs: ROI

When we work together, we’ll keep your shop’s return on investment (ROI) top of mind by establishing an annual strategy that will help us look at the bigger picture, versus having to play catch-up every month. This allows us to be more agile in your marketing plan, so when those once-in-a-lifetime opportunities do arise, we can pivot towards them.

  • Gain a deeper understanding of your customer’s needs
  • Improve your turnaround time with automated workflows
  • Establish and grow your business’s online presence
4.67%

The expected compound annual growth rate (CAGR) of the OEM market from 2022 to 2030.
(source)

43,212

The approximate number of U.S.-based industrial machinery manufacturers in 2024.
(source)

11%

The percentage amount that the manufacturing industry will contribute to the United States Gross Domestic Product (GDP) by 2034.
(source)

$2.2T

The projected worth of the Global Manufacturing Market Volume by 2028.
(source)

OEMs

LEAD GENERATION METHODS FOR

Original Equipment Manufacturers

Inbound Marketing

Not only are we HubSpot Diamond Solutions Partners, but all of our team members are HubSpot Certified many times over, in a variety of disciplines across the HubSpot ecosystem. We'll be with you to help you brainstorm, initiate, and monitor every aspect of your campaigns from start to finish.

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Content

With our SEO-focused approach, you’ll not only have better quality traffic coming to your website but there will be higher quality leads coming down your sales pipeline, too. We understand the intricacies of search engine optimization, and we don’t take any shortcuts when creating and optimizing content.

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Paid Ads 

Our pay-per-click (PPC) advertising expertise includes platforms like Google Search and Display, as well as Facebook, Instagram, and LinkedIn. As your agency partner, we’ll create, monitor, and optimize your campaigns daily, and offer insights and recommendations to keep your campaigns as targeted as possible.

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Trade Shows 

Trade shows can be especially impactful because of the captive audience you have at your booth. We’ll help you drive those impactful conversations in person, and build an automated workflow to help you follow up in a timely manner so you can keep the conversations going.

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Sales Automation

Sales automation eliminates repetitive tasks and gives your team more time to focus on high-value conversations. From automated follow-ups and meeting scheduling to CRM updates and lead scoring, we implement smart systems that keep deals moving forward without anything slipping through the cracks.

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Ready to get started?

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Problems We Solve

Unsure about the market for future ideal customers

Not consistently filling your pipeline with sales qualified leads (SQLs)

Only relying on cold calling to get new leads

Can’t consistently track an accurate ROI

Struggle with out-dated processes causing you to miss out on opportunities with existing customers

FAQs

How can OEMs attract B2B leads online?
SEO, content marketing, Google Ads, AEO/ GEO (AI visibility in ChatGPT, Perplexity, AI overviews etc.), and LinkedIn campaigns help OEMs reach manufacturers, distributors, and suppliers looking for components.
What sales strategies are effective for OEMs?
Consultative selling, technical presentations, and portfolio demos showcase product capabilities and build trust.
How can content marketing benefit OEMs?
Case studies, product guides, and industry insights establish credibility and highlight the OEM’s technical expertise.
Can paid ads help OEMs reach decision-makers?
Yes. On LinkedIn, targeting by job function, company type, and industry ensures campaigns reach engineers, procurement managers, and production managers. Google Ads focuses on search terms that signal strong buying intent, connecting you with ready-to-act prospects.
How does marketing automation improve OEM sales?
Automated follow-ups, lead nurturing, and demo scheduling increase efficiency and engagement with prospects.
How can HubSpot benefit OEMs?
HubSpot automates follow-ups, tracks lead engagement, and integrates sales and marketing efforts to convert prospects faster.
How long does it take to see lead generation results for OEMs?
OEMs frequently begin receiving early leads within the first month when paid campaigns are launched. As campaigns mature and targeting improves, most companies see consistent lead generation growth within several months.

Great Marketing Partner

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.

Exceptional Experience

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.

Best Partner Ever!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.

Set Up For Success!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.

5 Stars For Market Veep!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.

Rated 5/5 by 80+ verified reviews

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