Platforms like Facebook and Twitter allow businesses to respond directly to customer comments and questions. It's essentially a new customer service channel. As a result, platforms social media lets businesses show off their company culture.
Social media marketing is now less about advertising and more about creating a customer experience. When a business gets shares, likes, and comments, they become an integral part of their customers’ lifestyles. As more and businesses both large and small are engaging with customers on social media, spending on social media marketing is expected to reach $17.3 billion by 2019.
Attaining this status can take time, but once a business is doing well on social media, it becomes a huge boost to their marketing effort. Sometimes the best way to get ideas about how to do something well is to look at what others are doing. To that end, here are four social media marketing examples that are rocking inbound marketing on social media.
In a way, GoPro was built for inbound marketing on social media. It has a specialty camera that facilitates a constant stream of amazing images and videos. Photos and videos are easily shareable, making their efforts one of the best social media marketing examples out there. They perform well on platforms like Facebook and Instagram. GoPro combines a mix of user generated content (UGC) and its own image and video to turn its product into a lifestyle accessory.
JetBlue’s Twitter handle is used almost exclusively for answering questions and addressing customer concerns. In fact, if you take a look at their Twitter account, you’ll see reply after reply. Every tweet is also upbeat and helpful. As a result, customers feel assured their questions will be answered and their concerns are valuable.
Headspace is a mobile app that provides users with guided meditation. Using their Instagram handle, Headspace opens up meditation to the masses with simple, yet attractive, graphics, quick tips, how-to guides, and simple meditation challenges.
If you scroll through Starbucks’ Facebook page, you’ll know immediately why their marketing is so successful and why they're another one of the most valuable social media marketing examples to pay attention. Not only do they have delicious products showcased there, they include videos and testimonials from customers and their own baristas. Instead of marketing a coffee product, Starbucks is marketing an experience and the human elements that go with it.
Inbound Marketing on Social Media
As with any inbound marketing strategy, consistency is important in social media marketing, but so is experimentation. Standing out on social media now takes more than a simple posting schedule. By approaching social media in innovative ways, any business can make a mark.
As mentioned in the Starbucks example, social media success often comes from the human approach. For businesses that market to consumers, some good social media marketing examples to follow are speaking directly to customers through social media. These examples include photos and videos of consumer experiences, and catering written content to a wide audience. In addition, B2B companies can stand out on social media by generating a unique brand identity, providing real value through helpful content, having Q&A sessions, or breaking industry news.
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