4 Social Media Marketing Examples For Your Company

4 Social Media Marketing Examples For Your Company

Market Veep Market Veep 3 min read Feb 6, 2017
Social Media Marketing Examples For Your Company
4:03

You've got business pages on all the major social media platforms, but what should you do with them? Take a look at what some of these social media marketing examples and see what you learn from them.

Inbound marketing on social media platforms is now a standard practice for many top brands. Social media platforms enable a business to push out photographs, videos, and written content. Furthermore, they grant them an easy opportunity to communicate directly with their customers.

Platforms like Facebook and Twitter allow businesses to respond directly to customer comments and questions. It's essentially a new customer service channel. As a result, platforms social media lets businesses show off their company culture.

Social media marketing is now less about advertising and more about creating a customer experience. When a business gets shares, likes, and comments, they become an integral part of their customers’ lifestyles. As more and businesses both large and small are engaging with customers on social media, spending on social media marketing is expected to reach $17.3 billion by 2019.

32 Enviable Inbound Marketing Examples

Attaining this status can take time, but once a business is doing well on social media, it becomes a huge boost to their marketing effort. Sometimes the best way to get ideas about how to do something well is to look at what others are doing.  To that end, here are four social media marketing examples that are rocking inbound marketing on social media. 

1. GoPro

In a way, GoPro was built for inbound marketing on social media. It has a specialty camera that facilitates a constant stream of amazing images and videos. Photos and videos are easily shareable, making their efforts one of the best social media marketing examples out there. They perform well on platforms like Facebook and Instagram. GoPro combines a mix of user generated content (UGC) and its own image and video to turn its product into a lifestyle accessory. 

2. JetBlue

JetBlue’s Twitter handle is used almost exclusively for answering questions and addressing customer concerns. In fact, if you take a look at their Twitter account, you’ll see reply after reply. Every tweet is also upbeat and helpful. As a result, customers feel assured their questions will be answered and their concerns are valuable.

3. Headspace

Headspace is a mobile app that provides users with guided meditation. Using their Instagram handle, Headspace opens up meditation to the masses with simple, yet attractive, graphics, quick tips, how-to guides, and simple meditation challenges.

4. Starbucks

If you scroll through Starbucks’ Facebook page, you’ll know immediately why their marketing is so successful and why they're another one of the most valuable social media marketing examples to pay attention. Not only do they have delicious products showcased there, they include videos and testimonials from customers and their own baristas. Instead of marketing a coffee product, Starbucks is marketing an experience and the human elements that go with it.

Inbound Marketing on Social Media

As with any inbound marketing strategy, consistency is important in social media marketing, but so is experimentation. Standing out on social media now takes more than a simple posting schedule. By approaching social media in innovative ways, any business can make a mark.

As mentioned in the Starbucks example, social media success often comes from the human approach. For businesses that market to consumers, some good social media marketing examples to follow are speaking directly to customers through social media. These examples include photos and videos of consumer experiences, and catering written content to a wide audience. In addition, B2B companies can stand out on social media by generating a unique brand identity, providing real value through helpful content, having Q&A sessions, or breaking industry news.

FAQs

What’s the benefit of interacting with people on social media?

When you respond directly to a customer’s comments on social media you are enabling them to have a direct connection with your company culture. You might be helping to solve a problem they have or just be discussing an industry trend. In both cases you’re helping the customer to see the company as knowledgeable and relatable while also showcasing your commitment to customer satisfaction.

Should we focus our social channel use?

Some companies use their social channels for a gentle stream of news and announcements. JetBlue has turned their Twitter feed over to their Customer Service team. One look at their tweets and they are almost solely focused on responding to a customer’s concern. This compartmentalizes customer issues while also providing a PR win through transparency by letting the world see where things weren’t perfect and how you addressed that.

Is there a “secret” to a successful social media marketing strategy?

Of course consistency is important. People will come to look for your posts and engagement so you will need to continually provide content and attention. But the thing that’s often overlooked is the importance of experimentation. Don’t be afraid to stretch to the sides of your brand and try new things with social. By approaching social media in innovative ways, your business can stand out.

 


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