25+ Best Sales Enablement Tools to Increase Your Team’s Productivity

Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started with these six sales enablement tools!

Sales enablement is crucial if you want your company to soar. According to Gartner’s definition, sales enablement is “The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” Sounds important, right?

If you’ve spent any time in the sales and marketing world (and it’s probably safe to assume you have), then you’re undoubtedly familiar with the concept of sales enablement. What you may not be familiar with is how to put it into action. And we wouldn’t blame you for that, either! There are a lot of buzzwords the industry throws around that sound good, but don’t always come attached with an instruction manual.

That’s what we want to help you with. If sales enablement is as important as Gartner’s definition makes it sound (and it is), then you’re going to need some sales enablement tools to help you turn that definition into an applicable sales enablement strategy for your company.

With these sales tools on your side, you’ll not only increase team productivity, but also expedite your sales processes, streamline the sales funnel, and ultimately, maximize your company’s ROI. So let’s get into it!

Defining Principles of Sales Enablement: A Blueprint for Success

Sales enablement has emerged as a critical function for businesses aiming to achieve sustainable growth and a competitive edge. At its core, sales enablement is about empowering sales teams with the knowledge, tools, and resources they need to connect with buyers effectively and close deals efficiently. Below, we explore the principles that guide successful sales enablement strategies and how they translate into best practices for modern sales organizations.

Customer-Centric Sales Approach: Tailoring Every Interaction

The cornerstone of sales enablement is a deep understanding of the customer. Best practices revolve around crafting strategies and tools that prioritize the buyer’s needs, preferences, and challenges.

• Insight-Driven Personalization: Sales enablement tools should provide insights into customer behavior, pain points, and decision-making processes. By leveraging buyer personas and data-driven profiles, sales teams can craft interactions that feel relevant and personalized.
• Empathy in Action: Sales teams equipped with training modules focused on active listening and empathy are better positioned to align their messaging with the customer’s unique goals. This builds trust and fosters long-term relationships.
• Technology in Action: Platforms like Gong.io and LinkedIn Sales Navigator excel at offering real-time insights into buyer behavior, enabling reps to adapt their approach dynamically. For example, LinkedIn Sales Navigator helps identify decision-makers and understand their professional needs, making engagement more impactful.

By adopting a customer-centric mindset, organizations not only enhance buyer satisfaction but also improve conversion rates and shorten sales cycles.

Sales and Marketing Alignment: A Unified Front

A successful sales enablement strategy hinges on the alignment between sales and marketing teams. Misaligned messaging or goals can lead to confusion and missed opportunities, which is why integration and collaboration are critical.

• Shared Objectives: Sales and marketing teams must have aligned KPIs, whether it’s increasing lead quality, shortening the sales cycle, or improving customer retention. Collaborative goal-setting fosters a sense of shared purpose.
• Content Consistency: Platforms like Seismic and Highspot are industry leaders in bridging the gap between sales and marketing. They centralize content repositories and ensure that sales teams have access to up-to-date, brand-approved materials. This consistency enhances credibility and professionalism during buyer interactions.
• Feedback Loops: Sales enablement tools that offer analytics—such as which content performs best—can inform marketing strategies. For instance, if a particular case study drives higher engagement, marketing can create more of that type of content.

By aligning these teams, businesses can ensure a seamless buyer journey that delivers consistent value at every stage of the funnel.

Data-Driven Decision-Making in Sales: Turning Metrics into Momentum

In the modern sales landscape, guesswork is no longer acceptable. Data-driven decision-making is a best practice that separates successful sales enablement strategies from the rest.

• Measuring What Matters: Analytics tools embedded in platforms like Outreach and Gong.io help sales teams track key performance metrics, including email open rates, meeting outcomes, and conversion rates. This data provides clarity on what’s working and what isn’t.
• Predictive Insights: Tools like InsideSales.com utilize AI to analyze historical data and predict which leads are most likely to convert. These insights enable reps to prioritize their efforts effectively.
• Iterative Improvement: Sales managers can use data to refine strategies continuously. For instance, if a particular outreach sequence yields below-average results, data-driven tweaks can turn it into a high-performing campaign.

By incorporating analytics and embracing a culture of continuous improvement, organizations can optimize their sales strategies and drive better results.

Scalable Personalization: Balancing Sales Automation with Human Touch

Personalization at scale is one of the most challenging yet rewarding aspects of sales enablement. Modern tools make it possible to deliver tailored experiences without compromising efficiency.

• Automation Meets Personalization: Platforms like HubSpot Sales Hub and Yesware automate repetitive tasks like follow-ups and scheduling while enabling reps to personalize messaging. For instance, Yesware’s templates can be customized for each prospect while maintaining scalability.
• Dynamic Content Delivery: Tools like Showpad and Highspot offer dynamic content libraries that adapt based on the sales stage, buyer persona, or industry. This ensures that reps deliver the right message at the right time.
• Customer Journey Mapping: Advanced platforms integrate data across touchpoints, allowing sales teams to craft personalized outreach that aligns with the buyer’s journey.

Scalable personalization balances efficiency with impact, ensuring that reps can engage prospects meaningfully without being overwhelmed by manual tasks.

Continuous Learning and Development: Staying Ahead of the Curve

Sales enablement is not a one-time initiative—it’s a continuous process that evolves with market trends, buyer expectations, and technological advancements.

• Microlearning Modules: Platforms like Mindtickle and Brainshark offer bite-sized, scenario-based training that reps can access on demand. This approach ensures that training is both practical and time-efficient.
• Skill Assessments: Regular assessments and certifications validate reps’ knowledge and highlight areas for improvement. Mindtickle’s gamified training modules make learning engaging, motivating reps to excel.
• Real-Time Coaching: Tools like Chorus.ai and Gong.io allow managers to provide targeted feedback based on actual sales calls, ensuring that reps refine their skills continuously.

Investing in ongoing development not only improves individual performance but also keeps teams competitive in an ever-changing marketplace.

Seamless Integration: Building a Unified Ecosystem

The best sales enablement tools integrate seamlessly with existing systems, creating an ecosystem that enhances productivity and minimizes friction.

• CRM Integration: Platforms like Salesforce Sales Cloud and Close.io ensure that sales data is automatically synced, reducing manual data entry and enabling reps to focus on selling.
• Content Accessibility: Tools like Seismic and Showpad integrate with collaboration tools like Slack and Microsoft Teams, ensuring that sales teams can access resources effortlessly during live engagements.
• Workflow Automation: Tools like PandaDoc and DocuSign streamline document workflows, enabling quick approvals and accelerating deal closures.

Seamless integration not only optimizes workflows but also ensures that sales enablement strategies are fully embedded into day-to-day operations.

Sales Enablement as a Strategic Advantage

By embracing these principles, organizations can transform sales enablement from a tactical function into a strategic advantage. A customer-centric approach ensures meaningful interactions, while alignment and data-driven decisions enhance team collaboration and efficiency. Scalable personalization and continuous development keep sales teams competitive, and seamless integration creates an ecosystem that drives success.

The tools mentioned—Seismic, Gong.io, HubSpot Sales Hub, and others—are not just products but embodiments of these best practices. They empower businesses to operationalize sales enablement effectively, ensuring that sales teams are equipped to thrive in a dynamic, customer-driven world.

Investing in sales enablement is no longer optional; it’s a necessity for companies aiming to stay ahead. By adhering to these principles and leveraging the right tools, businesses can unlock the full potential of their sales teams and achieve sustainable growth.

Key Features of Sales Enablement Tools: Unlocking Sales Success

Sales enablement tools have become indispensable for modern sales teams, offering solutions that streamline processes, improve efficiency, and align efforts with customer needs. The features of these tools are not just add-ons; they are essential building blocks for driving sales success. Below, we delve into the key features of sales enablement tools, highlighting why they matter and how they contribute to optimized sales performance.

Sales Content Management and Distribution: Organizing for Impact

Content is king in sales, but only if it’s accessible, relevant, and up-to-date. A centralized content repository is the cornerstone of any robust sales enablement tool. These platforms ensure that sales reps can quickly find and share the materials they need—be it case studies, product sheets, or presentation decks.

• Why It’s Essential: Sales reps lose valuable time searching for the right resources. Centralized content management ensures that reps have instant access to the latest, most relevant materials.
• Real-World Application: Tools like Seismic and Highspot not only organize content but also recommend materials based on the stage of the buyer's journey, ensuring reps deliver tailored messages.
• Best Practice: A searchable and categorized content library allows teams to maintain consistency and professionalism in every interaction.

Training and Coaching: Building a Winning Team

Great salespeople aren’t born; they’re trained. The best sales enablement tools come with integrated training and coaching features to help reps build their skills continuously. These modules can range from onboarding programs to advanced coaching sessions based on live interactions.

• Why It’s Essential: Continuous learning keeps sales teams competitive and ready to adapt to changing market dynamics.
• Real-World Application: Platforms like Mindtickle and Chorus.ai offer interactive training modules and real-time coaching feedback. Managers can review calls and provide targeted advice, creating a culture of constant improvement.
• Best Practice: Use gamified training to engage reps and encourage mastery of critical sales techniques.

Automated Workflows and Task Management: Focus on Selling

Reps spend a significant portion of their time on administrative tasks rather than selling. Sales enablement tools that automate workflows—like follow-up emails, meeting scheduling, and data entry—free up reps to focus on high-value activities.

• Why It’s Essential: Automation reduces errors, saves time, and ensures that critical tasks are never overlooked.
• Real-World Application: Tools like HubSpot Sales Hub and Outreach streamline scheduling and automate follow-ups, keeping sales processes moving efficiently.
• Best Practice: Automate repetitive tasks, but ensure the process leaves room for personal touches where necessary to maintain authenticity.

Analytics and Reporting: Making Data Work for You

Data is the backbone of effective sales strategies. Analytics features in sales enablement tools provide insights into content engagement, conversion rates, and overall sales performance.

• Why It’s Essential: Without data, teams are guessing. Analytics reveal what works and where improvements are needed, enabling data-driven decision-making.
• Real-World Application: Gong.io excels at analyzing sales conversations, helping teams identify patterns in successful deals. ZoomInfo provides detailed lead intelligence, ensuring reps target the right prospects.
• Best Practice: Regularly review analytics to refine strategies and share actionable insights across teams.

Customer Insights and Behavioral Data: Know Your Buyer

Understanding your buyer is critical. Sales enablement tools that integrate with CRMs offer real-time insights into customer behavior, preferences, and pain points, allowing teams to personalize their approach effectively.

• Why It’s Essential: Personalization drives engagement. Knowing a customer’s history and preferences enables reps to tailor their pitches and build stronger relationships.
• Real-World Application: LinkedIn Sales Navigator helps reps identify decision-makers and track their professional activity, while CRMs like Salesforce provide comprehensive customer profiles.
• Best Practice: Use customer insights to anticipate objections and proactively address them during outreach.

Sales Content Personalization: Speaking to Each Prospect

One-size-fits-all messaging no longer cuts it. Sales enablement tools that allow reps to personalize content ensure that every interaction feels relevant and thoughtful.

• Why It’s Essential: Personalized content resonates better with prospects, improving engagement rates and shortening sales cycles.
• Real-World Application: Tools like Vidyard enable reps to create personalized video messages, while platforms like Showpad allow dynamic customization of sales materials.
• Best Practice: Balance personalization with scalability by leveraging templates that can be easily tailored.

Sales Collaboration Features: Bridging Sales and Marketing

Alignment between sales and marketing is critical for delivering consistent messaging and maximizing ROI. Sales enablement tools with collaboration features foster better communication and coordination.

• Why It’s Essential: Misaligned teams create inconsistent buyer experiences. Collaboration ensures that sales have access to the resources and insights they need.
• Real-World Application: Tools like Seismic enable marketing teams to push relevant content to sales reps in real time, while platforms like Slack facilitate cross-department communication.
• Best Practice: Schedule regular check-ins between sales and marketing teams to review content performance and gather feedback.

Mobile Sales Accessibility: Sales Productivity on the Go

Sales reps are often away from their desks, meeting clients, or traveling. Mobile-friendly sales enablement tools ensure that reps can stay productive no matter where they are.

• Why It’s Essential: Mobility ensures that sales teams can access critical resources, log activities, and engage prospects without being tethered to a desktop.
• Real-World Application: Platforms like Badger Maps optimize routes for field sales reps, while tools like Close.io provide mobile CRM access.
• Best Practice: Ensure mobile tools offer offline capabilities to support reps in low-connectivity areas.

Why These Features Define Best Practices

The features outlined above are not just "nice-to-haves"; they are essential for creating a seamless, efficient, and customer-focused sales process. Tools like Seismic, Highspot, HubSpot Sales Hub, and others embody these best practices, providing comprehensive solutions that empower sales teams to succeed.

For example:

• Content management ensures that reps always have the right resources.
• Training and coaching build skills that drive better performance.
• Automation saves time and reduces friction in workflows.
• Analytics provide the insights needed for continuous improvement.

By choosing sales enablement tools with these features, organizations position themselves to thrive in a competitive marketplace. The result? Faster deal cycles, improved engagement, and sales teams that are confident, prepared, and ready to win.

25+ Essential Sales Enablement Tools

Here’s a list of the top sales enablement tools, known for their ability to empower sales teams with the resources they need to succeed:

1. HubSpot Sales Hub

Biggest Problem That the Sales Tool Solves For:
Sales reps drowning in admin work? HubSpot sweeps away the drudgery of data entry and missed follow-ups, letting teams focus on sealing deals instead of stressing over spreadsheets.

HubSpot Sales Hub is an all-in-one platform that simplifies lead management, email tracking, and sales automation. Designed to integrate seamlessly with HubSpot CRM, this platform provides businesses with a unified solution to manage their entire sales process efficiently. One of its standout features is its user-friendly interface, making it accessible even for teams with minimal technical expertise. Sales Hub automates time-consuming tasks such as follow-ups, lead scoring, and data entry, allowing sales teams to focus on closing deals and building relationships.

Additionally, Sales Hub provides powerful tools for email tracking, notifying users when prospects open emails, click on links, or download attachments. This real-time insight enables sales reps to engage with leads at the perfect moment. The platform also includes built-in scheduling tools that eliminate the back-and-forth of setting meetings, allowing prospects to book directly from a rep’s calendar.

Sales Hub's reporting and analytics features are another highlight. Teams can monitor key performance indicators (KPIs), track the effectiveness of campaigns, and gain insights into sales pipeline performance. Its integration with marketing automation tools ensures that sales and marketing efforts are aligned, delivering a seamless customer experience.

Whether you’re a small business or a growing enterprise, HubSpot Sales Hub offers scalability to match your evolving needs. Its rich library of integrations and robust support community make it a reliable choice for businesses aiming to streamline workflows and boost sales efficiency.

Sales People's Top 3 Favorite Features:

1. Automated Workflows: Automates repetitive tasks like follow-ups and data entry to save time.
2. Integrated CRM: Connects with HubSpot CRM for seamless customer management.
3. Email Tracking and Notifications: Provides real-time alerts for email engagement.

What Reviewers Say:
Reviewers appreciate HubSpot Sales Hub’s user-friendly interface and seamless integration with HubSpot's marketing and customer service tools.

Rating: 4.4 out of 5 stars on G2.

2. Salesforce Sales Cloud

Biggest Problem That the Sales Tool Solves For:
Lost in your leads? Salesforce makes chaos manageable by giving sales teams a clear view of their pipeline, so reps can stop searching and start closing.

Salesforce Sales Cloud is a leading CRM platform known for its versatility and robust sales enablement capabilities. It offers businesses a comprehensive suite of tools designed to optimize sales processes, improve team collaboration, and deliver a superior customer experience. Salesforce Sales Cloud is highly customizable, enabling organizations to tailor the platform to their unique needs and industry-specific requirements.

One of its primary strengths lies in its data-driven approach. Sales Cloud provides advanced analytics and insights into customer behavior, enabling sales teams to make informed decisions and refine their strategies. It also includes AI-powered features like Salesforce Einstein, which helps identify high-priority leads, predict customer needs, and recommend next steps.

Sales Cloud’s integration capabilities are another major advantage. It connects seamlessly with various sales enablement tools, marketing platforms, and third-party applications, creating a unified ecosystem for managing customer relationships. Workflow automation features reduce manual tasks, ensuring that sales reps can focus on engaging with prospects and closing deals.

Additionally, Sales Cloud offers robust reporting tools that allow businesses to track performance metrics and visualize data through customizable dashboards. These features provide actionable insights that drive better decision-making and strategic planning.

Sales People's Top 3 Favorite Features:

1. Lead and Opportunity Management: Tracks and manages pipelines effectively.
2. Customizable Dashboards: Enables tailored performance tracking.
3. AI-Powered Insights: Predictive insights with Einstein AI.

What Reviewers Say:
Salesforce Sales Cloud is commended for its scalability and extensive customization options.

Rating: 4.3 out of 5 stars on G2.

3. Seismic

Biggest Problem That the Sales Tool Solves For:
Ever sent the wrong pitch to the wrong prospect? Seismic ensures sales reps always have the right content, at the right time, so they can pitch with confidence.

Seismic is a robust sales enablement platform that bridges the gap between sales and marketing by delivering tailored content to sales reps at the perfect moment. By ensuring consistency and alignment in messaging, Seismic empowers sales teams to create impactful and personalized experiences for their prospects.

At the core of Seismic’s offering is its content management system, which centralizes all sales and marketing materials in one organized location. This eliminates the common challenge of reps searching through outdated or irrelevant materials. Seismic uses AI to recommend the most appropriate content based on the context of the deal, ensuring that sales reps always have the tools they need to succeed.

Seismic’s LiveDocs technology takes content personalization to the next level. With this feature, reps can quickly customize proposals, presentations, and other documents to suit the unique needs of each prospect, all while maintaining brand consistency. This scalability allows sales teams to deliver personalized experiences without sacrificing efficiency.

Another standout feature is Seismic’s analytics dashboard, which tracks how prospects interact with shared content. Reps can see which sections of a document were viewed, how long they were engaged, and whether the content was shared with other stakeholders. These insights allow teams to refine their content strategies and focus on materials that drive results.

Seismic also offers tools for sales coaching and training, providing reps with on-demand learning modules and performance tracking. By integrating enablement and content management, Seismic ensures that sales teams are not only equipped with the right materials but also armed with the knowledge to use them effectively.

The platform integrates seamlessly with popular CRMs like Salesforce and HubSpot, as well as collaboration tools like Slack and Microsoft Teams. This ensures that content and data flow smoothly across systems, creating a unified workflow for sales and marketing teams.

Sales People's Top 3 Favorite Features:

1. Sales Content Management: Centralizes materials and ensures reps always use the most up-to-date content.
2. LiveDocs Technology: Automates content personalization for scalable, customized outreach.
3. Analytics Dashboard: Tracks engagement to refine content strategies and improve ROI.

What Reviewers Say:
Reviewers praise Seismic for its ability to align sales and marketing teams with powerful content management tools. Many highlight its analytics capabilities as a key advantage for understanding buyer behavior and improving engagement strategies.

Rating: 4.7 out of 5 stars on G2.

4. Outreach

Biggest Problem That the Sales Tool Solves For:
Tired of juggling emails, calls, and social messages? Outreach keeps it all in one place so sales teams can stay organized and focused on winning deals.

Outreach is a leading sales engagement platform that simplifies outreach workflows for sales teams, allowing them to focus on building relationships and closing deals. By centralizing communication and automating repetitive tasks, Outreach empowers sales reps to work smarter, not harder.

Outreach’s multi-channel communication capabilities make it a standout tool. Reps can manage emails, calls, and social media interactions from a single platform, ensuring consistent and efficient engagement with prospects. The platform’s automated sequences enable sales teams to set up and execute personalized, multi-step campaigns, keeping prospects engaged without overwhelming reps with manual tasks.

The platform’s analytics and reporting tools offer deep insights into campaign performance. Sales teams can track metrics like email open rates, call outcomes, and sequence effectiveness, helping them refine strategies and improve results. Outreach’s AI-driven insights provide additional value by recommending next best actions and identifying patterns in successful engagements.

For managers, Outreach’s team activity monitoring provides visibility into individual and team performance. Managers can identify top performers, coach underperforming reps, and ensure that outreach efforts align with organizational goals.

Outreach integrates seamlessly with popular CRMs like Salesforce and HubSpot, syncing engagement data to provide a unified view of the customer journey. The platform’s flexibility makes it a natural fit for sales teams of all sizes, whether they’re handling a handful of leads or scaling their efforts to thousands.

Sales People's Top 3 Favorite Features:

1. Multi-Channel Communication: Combines email, calls, and social media into a cohesive engagement strategy.
2. Automated Sequences: Keeps prospects engaged with personalized, multi-step workflows.
3. Analytics and Reporting: Tracks performance metrics and provides actionable insights for improvement.

What Reviewers Say:
Reviewers highlight Outreach’s ability to automate workflows and streamline communication across channels. Many praise its user-friendly interface and robust analytics tools for helping teams optimize their outreach strategies.

Rating: 4.3 out of 5 stars on G2.

5. Showpad

Biggest Problem That the Sales Tool Solves For:
Lost in a maze of outdated sales materials? Showpad keeps everything centralized and current so reps can spend less time searching and more time selling.

Showpad is a sales enablement platform that combines content management, training, and analytics into a single, easy-to-use system. Designed to help sales teams deliver impactful presentations and engage effectively with prospects, Showpad is a versatile tool for businesses looking to streamline their sales processes.

Showpad’s content library is its cornerstone feature. This centralized repository ensures that sales reps always have access to the latest marketing materials, case studies, and product information. The platform’s intuitive search functionality and offline access make it easy for reps to find and present the right content, even in remote or low-connectivity environments.

Showpad also emphasizes sales training and coaching. With integrated learning modules, reps can stay up to date on product knowledge, sales techniques, and industry trends. Managers can create and assign tailored training paths, ensuring that every team member is equipped with the skills and knowledge needed to succeed.

The platform’s analytics tools provide visibility into how prospects engage with shared content. Reps can see which materials resonate most with their audience, enabling them to refine their strategies and focus on what works. These insights also help marketing teams understand the ROI of their content creation efforts.

Sales People's Top 3 Favorite Features:

1. Content Library: Centralizes and organizes sales materials for quick access.
2. Training and Coaching: Equips reps with the skills they need to close more deals.
3. Analytics Dashboard: Tracks prospect engagement to improve content effectiveness.

What Reviewers Say:
Reviewers commend Showpad for its intuitive interface and ability to align sales and marketing efforts. Many highlight its offline access and analytics features as key benefits for mobile and remote teams.

Rating: 4.5 out of 5 stars on G2.

6. Highspot

Biggest Problem That the Sales Tool Solves For:
Struggling to find the right pitch deck five minutes before a call? Highspot ensures sales teams always have the perfect materials at their fingertips.

Highspot is a comprehensive sales enablement platform that helps sales teams deliver engaging and effective customer experiences. Known for its intuitive interface and powerful features, Highspot simplifies content management, coaching, and analytics, enabling teams to focus on closing deals.

Highspot’s content management system is its core offering, organizing sales resources in a way that ensures reps can quickly find what they need. Its robust search functionality, powered by AI, provides intelligent recommendations based on the context of the deal. This means sales reps can access the most relevant materials—whether it’s a case study, proposal, or email template—exactly when they need it.

One of Highspot’s standout features is its training and coaching capabilities. The platform offers integrated learning modules, certifications, and guided coaching sessions to help reps refine their skills. Managers can track progress and tailor coaching strategies based on individual performance, ensuring that every team member is prepared for success.

Highspot also provides detailed analytics on content usage and performance. Reps can see how prospects engage with the materials they share—what they view, for how long, and which sections capture the most interest. This data enables reps to follow up more effectively and helps marketing teams create content that resonates with their audience.

Another strength of Highspot is its seamless integration with popular CRMs like Salesforce and HubSpot. Reps can access Highspot’s tools directly within their existing workflows, reducing friction and increasing adoption. The platform also connects with collaboration tools like Slack and Microsoft Teams, facilitating communication across departments.

Whether your team is looking to improve content organization, enhance training, or gain insights into buyer behavior, Highspot offers a scalable solution that grows with your business.

Sales People's Top 3 Favorite Features:

1. Content Management: Organizes and delivers the right materials to reps at the right time.
2. Training and Coaching: Ensures sales readiness with integrated learning modules.
3. Analytics and Insights: Tracks content engagement to refine strategies.

What Reviewers Say:
Reviewers highlight Highspot’s user-friendly interface and robust integration capabilities. Many note that its analytics and training tools are instrumental in improving sales performance.

Rating: 4.7 out of 5 stars on G2.

7. Mindtickle

Biggest Problem That the Sales Tool Solves For:
Reps not hitting their quotas? Mindtickle turns training into a science, ensuring your team is always sharp, skilled, and ready to sell.

Mindtickle is a sales readiness platform that focuses on preparing sales teams for success. By combining interactive training modules, coaching tools, and performance analytics, Mindtickle ensures that reps are not only knowledgeable but also confident in their ability to close deals.

Mindtickle’s interactive training modules make learning engaging and accessible. These modules can be tailored to specific products, industries, or sales scenarios, ensuring that reps gain practical, relevant knowledge. Gamification features, such as quizzes and leaderboards, keep reps motivated and encourage healthy competition.

The platform also excels in coaching and feedback. Managers can create practice scenarios for reps to role-play pitches, respond to objections, or deliver product demonstrations. Recorded practice sessions are evaluated by managers or AI tools, providing actionable feedback to help reps improve.

Mindtickle’s performance analytics track rep readiness, identifying skill gaps and areas for improvement. Managers can use this data to provide targeted coaching and ensure that the team as a whole is aligned with sales goals.

For businesses focused on continuous improvement, Mindtickle’s certification programs validate reps’ knowledge and skills, creating a culture of accountability and excellence. Certifications can be customized to align with specific roles or objectives, ensuring that reps meet organizational standards.

Mindtickle integrates seamlessly with CRMs and other sales tools, allowing teams to connect training progress with real-world outcomes. Whether you’re onboarding new hires or upskilling your existing team, Mindtickle provides the tools to drive sales readiness and results.

Sales People's Top 3 Favorite Features:

1. Interactive Training Modules: Engages reps with tailored, gamified learning.
2. Coaching and Feedback: Provides actionable insights to refine skills.
3. Performance Analytics: Tracks readiness and identifies areas for improvement.

What Reviewers Say:
Reviewers commend Mindtickle for its innovative approach to training and its ability to make learning engaging. Many highlight its gamification and analytics tools as key benefits for improving team performance.

Rating: 4.6 out of 5 stars on G2.

8. LinkedIn Sales Navigator

Biggest Problem That the Sales Tool Solves For:
Struggling to find decision-makers? LinkedIn Sales Navigator makes prospecting easier by putting the entire business world at your fingertips.

LinkedIn Sales Navigator connects sales teams with LinkedIn's extensive professional network, helping them identify, connect with, and build relationships with the right prospects.

With advanced search filters, Sales Navigator allows users to pinpoint decision-makers based on criteria like industry, job title, company size, and location. The platform also delivers personalized lead recommendations, keeping your pipeline fresh with high-quality prospects. Additionally, its activity tracking feature notifies you of prospect updates, such as job changes or content engagement, so your outreach is always timely and relevant.

Sales People's Top 3 Favorite Features:

1. Advanced Search Filters: Helps identify leads with detailed search filters.
2. Lead Recommendations: Suggests prospects based on engagement patterns.
3. Activity Tracking: Monitors prospect activity to inform engagement.

What Reviewers Say:
Reviewers praise Sales Navigator for its ability to surface high-quality leads and provide actionable insights.

Rating: 4.3 out of 5 stars on G2.

9. Chorus.ai

Biggest Problem That the Sales Tool Solves For:
Missed the point of a prospect’s objection on a call? Chorus.ai captures every word so you can strategize better and never miss a crucial moment again.

Chorus.ai is a conversation intelligence platform designed to analyze and improve sales conversations. By recording, transcribing, and analyzing calls and meetings, Chorus.ai provides actionable insights that help sales teams refine their strategies and improve performance.

The platform’s conversation analytics highlight critical moments during calls, such as objections, competitor mentions, and buying signals. This data allows sales reps to identify patterns in successful interactions and adjust their approach to close more deals. Managers can use these insights to coach reps effectively, providing targeted feedback based on real-world scenarios.

Chorus.ai’s team coaching tools are particularly valuable for onboarding new hires or upskilling existing team members. Managers can create playlists of high-performing calls, allowing reps to learn from their peers and adopt best practices. The platform also supports live coaching, enabling managers to guide reps in real time during high-stakes calls.

Another standout feature is deal intelligence, which provides a comprehensive view of all ongoing deals. Chorus.ai analyzes communication trends and engagement levels to highlight at-risk deals and recommend next steps. This proactive approach helps teams focus their efforts where they’re needed most, ensuring no opportunity is lost.

Chorus.ai integrates seamlessly with CRM systems like Salesforce, as well as communication tools like Zoom and Microsoft Teams. These integrations ensure that all call data is synced with existing workflows, creating a unified view of customer interactions.

For sales teams looking to improve communication, enhance training, and gain visibility into deal health, Chorus.ai offers a powerful, data-driven solution.

Sales People's Top 3 Favorite Features:

1. Conversation Analytics: Identifies key moments like objections and buying signals.
2. Team Coaching Tools: Provides resources for onboarding and skill development.
3. Deal Intelligence: Highlights at-risk deals and offers actionable insights.

What Reviewers Say:
Reviewers appreciate Chorus.ai for its ability to capture and analyze critical moments in sales conversations. Many highlight its coaching tools and real-time insights as essential for improving team performance.

Rating: 4.6 out of 5 stars on G2.

10. ZoomInfo

Biggest Problem That the Sales Tool Solves For:
Wasting time on outdated contact info? ZoomInfo ensures your leads are current and accurate, so you can connect with the right people at the right time.

ZoomInfo is a lead intelligence platform that helps sales teams identify, target, and connect with high-value prospects. By providing access to an extensive database of accurate contact information and company insights, ZoomInfo streamlines prospecting efforts and accelerates sales cycles.

ZoomInfo’s contact database is its flagship feature, offering verified details like phone numbers, email addresses, and job titles. This information ensures that sales reps can reach decision-makers without the frustration of chasing outdated leads. The platform also includes intent data, which highlights prospects actively researching solutions, allowing sales teams to prioritize their outreach.

The search and segmentation tools in ZoomInfo enable users to create targeted prospect lists based on criteria such as industry, company size, and location. These filters help sales teams focus their efforts on high-value leads that align with their ideal customer profiles.

ZoomInfo integrates seamlessly with CRMs like Salesforce and HubSpot, as well as marketing automation tools like Marketo. This integration ensures that all prospect data is synchronized across platforms, reducing manual data entry and improving efficiency.

For managers, ZoomInfo’s analytics and reporting tools provide insights into the effectiveness of prospecting efforts. Teams can track engagement metrics, identify successful strategies, and refine their approach to improve conversion rates.

Sales People's Top 3 Favorite Features:

1. Contact Database: Provides accurate and verified contact information.
2. Intent Data: Highlights prospects actively researching solutions.
3. Advanced Search Filters: Creates highly targeted prospect lists.

What Reviewers Say:
Reviewers commend ZoomInfo for its comprehensive database and ability to streamline lead generation. Many note that its intent data feature is invaluable for identifying high-priority prospects.

Rating: 4.4 out of 5 stars on G2.

11. ClearSlide

Biggest Problem That the Sales Tool Solves For:
Prospects ignoring your deck? ClearSlide’s engagement tracking shows exactly what caught their eye (or didn’t) so you can adjust and ace the follow-up.

ClearSlide is a sales engagement platform that combines content sharing, engagement tracking, and analytics to help teams deliver impactful presentations. By focusing on how prospects interact with shared materials, ClearSlide provides sales reps with the insights they need to refine their approach and close deals faster.

ClearSlide’s content sharing tools make it easy for sales teams to present materials like pitch decks, case studies, and videos. The platform’s engagement tracking highlights which parts of the content captured the prospect’s attention, showing how much time they spent on each section and whether they shared the materials with others.

For managers, ClearSlide’s analytics dashboard provides a comprehensive view of team performance, highlighting which content drives the most engagement and where improvements can be made.

Sales People's Top 3 Favorite Features:

1. Engagement Tracking: Tracks how prospects interact with shared content.
2. Content Sharing: Simplifies sharing and presenting sales materials.
3. Analytics Dashboard: Provides insights into content effectiveness.

What Reviewers Say:
ClearSlide is praised for its ability to provide actionable insights into prospect behavior. Many users highlight its engagement tracking tools as a game-changer for improving follow-up strategies.

Rating: 4.2 out of 5 stars on G2.

12. Gong.io

Biggest Problem That the Sales Tool Solves For:
Guessing why deals are stalling? Gong.io turns conversations into actionable data so you can uncover the "why" and get deals back on track.

Gong.io is an AI-powered conversation intelligence platform that analyzes sales calls, emails, and meetings to provide actionable insights for improving team performance. By capturing every interaction and translating them into data, Gong.io helps sales teams identify what’s working, where deals are getting stuck, and how to replicate success across the board.

One of Gong.io’s standout features is its conversation analytics. The platform records and transcribes all sales interactions, automatically identifying key moments such as objections, pricing discussions, and buying signals. These insights are invaluable for sales reps, who can use them to refine their messaging and better address customer concerns.

The platform also includes powerful coaching tools that enable managers to provide tailored feedback to their teams. By analyzing interactions at scale, Gong.io highlights trends in successful sales conversations, allowing managers to guide their reps toward replicating high-performing behaviors. For instance, managers can use data from Gong.io to understand which questions drive engagement or which phrases result in lost opportunities.

Gong.io’s pipeline visibility is another critical advantage. It provides a bird’s-eye view of all deals, highlighting which ones are at risk and why. This ensures that sales leaders can proactively address issues, allocate resources effectively, and forecast revenue with greater accuracy.

Integration is seamless with CRMs like Salesforce, HubSpot, and Microsoft Dynamics, ensuring all interaction data is synced and accessible within existing workflows. Additionally, Gong.io supports integrations with communication tools like Zoom, Microsoft Teams, and Slack, making it a natural fit for modern sales teams.

The platform’s real-time AI recommendations add another layer of value. During live calls, Gong.io can suggest next steps or remind reps to address specific points, ensuring that conversations remain productive and focused.

Sales People's Top 3 Favorite Features:

1. Conversation Analytics: Captures and analyzes key moments in sales interactions to uncover actionable insights.
2. Coaching Tools: Provides data-driven guidance for improving individual and team performance.
3. Pipeline Visibility: Highlights at-risk deals and provides insights to improve forecasting accuracy.

What Reviewers Say:
Reviewers praise Gong.io for its ability to provide clear, actionable insights that transform the way sales teams operate. Managers especially value its coaching capabilities and real-time visibility into pipeline health.

Rating: 4.7 out of 5 stars on G2.

13. Yesware

Biggest Problem That the Sales Tool Solves For:
Wondering if your email even got read? Yesware tracks opens and clicks so you’ll know when to follow up—and when to move on.

Yesware is an email productivity tool designed to help sales teams streamline and optimize their communication efforts. By integrating directly with Gmail and Outlook, Yesware provides sales reps with the tools they need to track, analyze, and improve their email outreach strategies, ultimately saving time and increasing engagement rates.

One of Yesware’s standout features is its email tracking capabilities, which notify users when a recipient opens an email, clicks on a link, or downloads an attachment. This real-time feedback gives sales reps the information they need to follow up at the perfect time, improving the likelihood of meaningful engagement. This tracking also extends to email campaigns, allowing reps to see which messages are resonating with their audience and adjust their approach accordingly.

Yesware also includes a robust template library. Sales reps can create and save customized email templates, ensuring consistent messaging while saving valuable time. These templates can be personalized for specific prospects or campaigns, and Yesware’s analytics provide insights into which templates perform best.

The platform’s campaign tools enable users to set up and automate email sequences. Reps can schedule a series of follow-ups, ensuring no lead slips through the cracks. This automation not only saves time but also keeps the sales process moving forward.

Yesware’s analytics dashboard provides detailed insights into email performance, helping sales teams identify what’s working and what’s not. By tracking metrics such as open rates, reply rates, and click-through rates, sales managers can refine their team’s strategy and make data-driven decisions to improve outcomes.

The platform integrates seamlessly with popular CRMs like Salesforce, ensuring that all data is synced and accessible within existing workflows. This reduces manual data entry and ensures that sales teams can focus on selling, not administrative tasks.

Whether you’re looking to improve email engagement, streamline follow-ups, or gain deeper insights into your sales communication, Yesware is a versatile tool that adapts to your team’s needs.

Sales People's Top 3 Favorite Features:

1. Email Tracking: Provides real-time notifications when recipients open emails or click on links.
2. Customizable Templates: Saves time with reusable email templates that can be personalized for specific outreach.
3. Automated Campaigns: Keeps leads engaged with scheduled follow-ups and sequenced messaging.

What Reviewers Say:
Reviewers highlight Yesware’s ease of use and real-time tracking as major advantages for busy sales teams. Many appreciate the ability to measure the performance of individual emails and campaigns, making it easier to refine strategies.

Rating: 4.5 out of 5 stars on G2.

14. Brainshark

Biggest Problem That the Sales Tool Solves For:
Your team not ready for game day? Brainshark ensures reps are trained, confident, and ready to close deals.

Brainshark is a sales readiness and enablement platform focused on preparing teams with the skills and knowledge they need to succeed. With tools for training, coaching, and performance tracking, Brainshark helps organizations ensure their sales teams are not just informed but truly ready to deliver.

The platform’s core strength lies in its interactive, video-based training modules. These modules allow managers to create engaging content tailored to real-world sales scenarios. Sales reps can access these training materials on-demand, making it easy to fit learning into their schedules. Whether it’s onboarding new hires or upskilling seasoned reps, Brainshark’s training tools ensure teams stay sharp and competitive.

Brainshark also excels in performance tracking. Managers can measure how well reps retain information through quizzes and assessments integrated into the training modules. These insights enable sales leaders to identify knowledge gaps and provide targeted coaching where it’s needed most.

Another standout feature is Brainshark’s coaching and practice tools. Managers can create exercises for reps to practice their pitches, respond to mock objections, or present product demonstrations. Reps can record their responses, which are then evaluated by managers or AI tools for feedback. This continuous improvement cycle ensures that reps are confident and prepared for any situation.

The platform’s readiness scorecards provide a comprehensive view of team performance, tracking metrics like training completion rates, assessment scores, and overall readiness. These scorecards help managers identify top performers, coach underperformers, and ensure everyone is aligned with sales goals.

Brainshark integrates seamlessly with CRMs like Salesforce, enabling sales teams to connect training data with real-world performance. By tying learning outcomes to sales results, Brainshark ensures that training efforts translate directly into business impact.

Whether you’re onboarding a new sales team or equipping your existing team with the skills to tackle new challenges, Brainshark provides a structured, scalable solution that drives results.

Sales People's Top 3 Favorite Features:

1. Video-Based Training: Provides engaging, scenario-based modules that reps can access on-demand.
2. Coaching and Practice Tools: Enables reps to practice and refine their skills with guided feedback.
3. Performance Tracking: Tracks readiness and identifies areas for improvement with scorecards and assessments.

What Reviewers Say:
Reviewers commend Brainshark for its user-friendly interface and innovative training tools. Many highlight its ability to make learning engaging and effective, particularly for onboarding new reps and improving existing team skills.

Rating: 4.6 out of 5 stars on G2.

15. Showell

Biggest Problem That the Sales Tool Solves For:
Too much time lost searching for sales materials? Showell organizes everything so reps have what they need when they need it.

Showell is a sales enablement platform that provides sales teams with a streamlined way to organize, present, and share sales content. Designed with a mobile-first approach, Showell ensures that sales reps have access to the materials they need, anytime and anywhere, even offline.

At its core, Showell acts as a content library where sales teams can store all their sales materials in one centralized location. This includes presentations, brochures, case studies, videos, and other resources. By ensuring that only the latest and most relevant materials are accessible, Showell eliminates the risk of outdated or incorrect information being shared with prospects.

One of Showell’s standout features is its offline mode. Sales reps can download content to their devices, allowing them to present and share materials even when internet connectivity is unreliable. This feature makes Showell a favorite among field sales teams who often operate in remote areas or client sites with limited connectivity.

Showell also offers custom branding and design capabilities, enabling teams to create a cohesive and professional look for all sales materials. With its user-friendly interface, reps can easily tailor presentations or documents to suit specific client needs, ensuring every interaction feels personalized.

Another strength of Showell is its analytics dashboard. Managers can track how and when sales materials are being used, as well as how prospects interact with shared content. These insights allow sales leaders to identify which materials drive the most engagement and refine their strategies accordingly.

For collaboration, Showell integrates with popular CRM tools and other platforms, creating a seamless workflow for sales and marketing teams. Its flexible sharing options allow sales reps to share content via links, email, or directly during presentations.

Whether you’re equipping a remote sales team or improving collaboration between sales and marketing, Showell delivers a scalable, mobile-friendly solution that keeps everyone on the same page.

Sales People's Top 3 Favorite Features:

1. Offline Access: Ensures reps can present materials without internet connectivity.
2. Content Library: Centralizes all sales materials for easy access and organization.
3. Analytics Dashboard: Tracks engagement with sales content to optimize strategies.

What Reviewers Say:
Reviewers praise Showell for its intuitive design and offline capabilities, making it a valuable tool for mobile and field sales teams. Many highlight its ability to organize and present content seamlessly as a major productivity booster.

Rating: 4.4 out of 5 stars on G2.

16. PandaDoc

Biggest Problem That the Sales Tool Solves For:
Messy proposal processes slowing you down? PandaDoc keeps everything streamlined and professional, from creation to signature.

PandaDoc is a document automation platform that simplifies the creation, sharing, and management of sales documents. From proposals to contracts, PandaDoc provides a seamless end-to-end solution that improves productivity, enhances professionalism, and accelerates the sales cycle.

One of PandaDoc’s standout features is its customizable templates, which allow sales teams to create professional, branded documents in minutes. Instead of building each proposal or contract from scratch, reps can use pre-designed templates that are tailored to specific use cases or industries. This not only saves time but ensures consistency across all client-facing materials.

The platform’s eSignature capabilities make closing deals faster and easier. Clients can sign documents securely from any device, eliminating the need for physical paperwork and reducing delays in the approval process. PandaDoc’s eSignatures are legally binding and meet global compliance standards, giving users peace of mind.

Another strength of PandaDoc is its real-time document tracking. Sales reps can see when a recipient opens, views, or interacts with a document. This insight enables timely follow-ups and provides valuable context for conversations with prospects. By knowing which sections of a proposal were reviewed most, reps can tailor their pitch to address key areas of interest.

PandaDoc also includes collaboration tools that enable multiple stakeholders to comment on and edit documents in real time. This is particularly useful for complex deals that require input from different team members or client decision-makers.

The platform integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Zoho CRM, as well as other productivity tools like Slack and Zapier. These integrations ensure that document workflows fit naturally into existing sales processes, reducing manual effort and improving efficiency.

Whether you’re creating a one-off proposal or managing a large volume of contracts, PandaDoc delivers the tools to streamline your document workflows, improve client experiences, and close deals faster.

Sales People's Top 3 Favorite Features:

1. Customizable Templates: Speeds up the creation of polished, professional documents.
2. eSignature Capabilities: Enables secure, legally binding signatures from any device.
3. Real-Time Document Tracking: Provides insights into how prospects engage with documents.

What Reviewers Say:
Reviewers commend PandaDoc for its ease of use and robust functionality, particularly its eSignature and template tools. Many note how it significantly reduces time spent on document preparation and improves client communication.

Rating: 4.5 out of 5 stars on G2.

17. DocSend

Biggest Problem That the Sales Tool Solves For:
Ever wonder if a prospect actually read your pitch deck? DocSend tracks every view, so you know exactly where you stand.

DocSend is a document-sharing platform that gives sales teams insights into how prospects engage with shared materials. By providing detailed analytics on views, time spent on each page, and forward activity, DocSend helps sales reps prioritize follow-ups and refine their content strategy for maximum impact.

One of DocSend’s standout features is its real-time engagement tracking. When a document is shared with a prospect, DocSend tracks their interaction, showing exactly how much time they spend on each section. For example, if a prospect spends extra time reviewing pricing details, the sales rep can tailor their follow-up conversation to address specific concerns or highlight value points. This visibility takes the guesswork out of sales engagement, enabling reps to focus their efforts where they’re most likely to succeed.

DocSend also ensures secure sharing of sensitive materials. Documents are shared via unique, trackable links, and access can be controlled with features like password protection, email verification, and expiration dates. This level of security is especially valuable for proposals, contracts, and other confidential documents.

Another powerful feature is DocSend’s version control, which ensures that recipients always have access to the most up-to-date version of a document. Instead of sending multiple email attachments or worrying about outdated files, sales teams can make real-time updates that are instantly reflected for the recipient.

DocSend integrates seamlessly with CRMs like Salesforce and HubSpot, as well as productivity tools like Slack and Google Drive. This ensures that document analytics are synchronized with the sales pipeline, providing a comprehensive view of how prospects interact with materials throughout the sales process.

The platform’s analytics dashboard is also a favorite among sales managers. It provides an overview of team performance, including which documents drive the most engagement and where prospects drop off. These insights help teams refine their strategies, improve content quality, and ultimately close deals faster.

Whether you’re sharing a pitch deck, proposal, or case study, DocSend provides the tools to ensure your materials are impactful and your follow-ups are informed.

Sales People's Top 3 Favorite Features:

1. Engagement Analytics: Tracks how prospects interact with documents to inform follow-ups.
2. Secure Sharing: Protects sensitive materials with password protection and access controls.
3. Version Control: Ensures recipients always have the most current version of documents.

What Reviewers Say:
Reviewers highlight DocSend’s ability to provide actionable insights into prospect behavior, making it an essential tool for improving content effectiveness and sales outcomes. Its simplicity and security features are also widely praised.

Rating: 4.4 out of 5 stars on G2.

18. Groove

Biggest Problem That the Sales Tool Solves For:
Lost in endless data entry? Groove automates it all, so your CRM stays updated while you focus on selling.

Groove is a sales engagement platform designed to help sales teams automate repetitive tasks, streamline workflows, and improve productivity. Known for its seamless integration with Salesforce, Groove is particularly popular among teams looking to optimize their CRM usage and scale their engagement strategies efficiently.

One of Groove’s standout features is its workflow automation. By automating time-consuming tasks such as updating CRM records, logging activities, and sending follow-ups, Groove allows sales reps to focus more on building relationships and closing deals. For example, reps can set up automated workflows that trigger follow-up emails based on a prospect’s actions, ensuring timely and relevant communication without manual effort.

Groove’s customizable engagement sequences are another key feature. Reps can create tailored, multi-step outreach campaigns across email, phone, and other channels. These sequences ensure that prospects are consistently engaged throughout the sales funnel while allowing for personalization at scale. Additionally, Groove’s sequence analytics provide insights into what’s working, helping teams refine their strategies for better results.

The platform also excels in real-time analytics and reporting. Groove tracks metrics such as email open rates, reply rates, and call outcomes, offering valuable insights into the effectiveness of outreach efforts. Sales managers can use these insights to identify top-performing strategies, monitor team performance, and coach reps based on data-driven feedback.

Groove integrates seamlessly with Salesforce, syncing all activities and engagement data directly into the CRM. This eliminates the need for manual data entry and ensures that teams have access to accurate, up-to-date information. Groove also connects with tools like Google Workspace, Microsoft Office, and Slack, creating a cohesive workflow across platforms.

The platform’s mobile app adds another layer of flexibility, enabling reps to stay productive on the go. Whether scheduling a call, logging an interaction, or sending a follow-up email, Groove’s mobile tools ensure that reps can manage their pipeline anytime, anywhere.

For businesses looking to scale their sales efforts while maintaining personalized engagement, Groove offers a robust, user-friendly solution that empowers teams to work smarter, not harder.

Sales People's Top 3 Favorite Features:

1. Workflow Automation: Reduces manual tasks by automating CRM updates and follow-ups.
2. Customizable Engagement Sequences: Enables personalized, multi-channel campaigns for consistent prospect engagement.
3. Real-Time Analytics: Tracks performance metrics to refine outreach strategies.

What Reviewers Say:
Reviewers commend Groove for its seamless Salesforce integration and ability to automate workflows, saving valuable time for sales teams. Many also highlight its sequence-building tools as a game-changer for scaling personalized outreach.

Rating: 4.7 out of 5 stars on G2.

19. Badger Maps

Biggest Problem That the Sales Tool Solves For:
Spending too much time driving between leads? Badger Maps optimizes routes so you can meet more prospects and close more deals.

Badger Maps is a route optimization and territory management tool specifically designed for field sales teams. By simplifying meeting scheduling, route planning, and prospecting, Badger Maps helps sales reps maximize their time on the road, reduce travel costs, and improve productivity.

At its core, Badger Maps provides a visual representation of sales territories by mapping leads and customers onto an interactive map. Reps can use the platform to identify the most efficient routes between appointments, saving valuable time and fuel. The route optimization feature takes into account real-time traffic conditions, ensuring reps always arrive on time and prepared.

Badger Maps also includes prospecting tools that allow users to find new leads in their assigned territories. By searching for businesses based on criteria like industry, location, or company size, reps can uncover new opportunities and fill schedule gaps with additional meetings. This ensures that field sales teams make the most of their time in any given area.

The platform’s CRM integration is another key strength. Badger Maps syncs seamlessly with CRMs like Salesforce, HubSpot, and Microsoft Dynamics, allowing sales reps to pull in customer data, update records, and log activities directly from the app. This integration eliminates the need for manual data entry and keeps the CRM updated in real time.

For team managers, Badger Maps provides reporting and analytics tools that track performance metrics such as the number of visits, distance traveled, and time spent on the road. These insights help managers identify top-performing reps, optimize territory assignments, and ensure resources are allocated effectively.

Badger Maps is particularly popular for its mobile-first design. Reps can access all features from their smartphones or tablets, making it easy to adjust routes, schedule meetings, or find new leads on the go. The app’s offline mode ensures uninterrupted access to key data, even in areas without internet connectivity.

Whether you’re managing a large field sales team or working as an independent rep, Badger Maps provides the tools to optimize your day, connect with more prospects, and close deals faster.

Sales People's Top 3 Favorite Features:

1. Route Optimization: Plans the fastest, most efficient routes between appointments.
2. Lead Generation: Identifies new prospects in a rep’s territory to fill schedule gaps.
3. CRM Integration: Syncs data with popular CRMs to streamline workflows.

What Reviewers Say:
Reviewers highlight Badger Maps’ ability to save time and improve efficiency for field sales teams. Its route optimization and lead generation tools are particularly praised for their simplicity and effectiveness.

Rating: 4.6 out of 5 stars on G2.

20. SalesLoft

Biggest Problem That the Sales Tool Solves For:
Struggling to keep engagement consistent? SalesLoft makes every interaction count with tailored workflows and real-time insights.

SalesLoft is a sales engagement platform that helps teams execute and optimize their communication strategies across multiple channels. By combining automation, analytics, and CRM integration, SalesLoft enables sales reps to stay organized, engage effectively, and close deals faster.

One of SalesLoft’s key strengths is its cadence automation feature. This tool allows reps to create and manage personalized, multi-channel outreach campaigns, ensuring consistent engagement with prospects. Whether it’s email, calls, or social media, SalesLoft helps reps stay on track and follow up at the right time without letting opportunities slip through the cracks.

The platform’s analytics and reporting tools provide valuable insights into prospect engagement and team performance. Reps can track metrics such as email open rates, call outcomes, and response times to understand what’s working and what’s not. Managers can use these insights to coach their teams, refine strategies, and drive better results.

SalesLoft’s integration with CRM systems like Salesforce is another standout feature. By syncing all activity data with the CRM, SalesLoft ensures that sales teams have a unified view of their pipeline and customer interactions. This reduces manual data entry and allows reps to focus on selling rather than administrative tasks.

The platform also includes real-time call coaching, which allows managers to listen in on live calls and provide feedback or guidance as needed. This feature is particularly valuable for new reps who are learning the ropes or for teams looking to improve their messaging in high-stakes deals.

SalesLoft’s content management tools enable sales reps to access and share approved materials, ensuring that all communications are consistent and on-brand. From pitch decks to case studies, reps can quickly find the resources they need to support their outreach efforts.

With its intuitive interface and flexible customization options, SalesLoft is suitable for sales teams of all sizes and industries. Whether you’re looking to scale your engagement efforts or improve team collaboration, SalesLoft delivers the tools to make it happen.

Sales People's Top 3 Favorite Features:

1. Cadence Automation: Creates personalized, multi-channel engagement workflows to keep prospects engaged.
2. Real-Time Analytics: Tracks key metrics like email open rates and call outcomes to refine strategies.
3. CRM Integration: Syncs all data with CRM platforms for a unified view of the pipeline.

What Reviewers Say:
Reviewers commend SalesLoft for its ability to streamline outreach workflows and improve engagement rates. Many highlight its cadence automation and analytics tools as key features that enhance productivity and drive better results.

Rating: 4.5 out of 5 stars on G2.

21. Vidyard

Biggest Problem That the Sales Tool Solves For:
Emails not getting noticed? Vidyard’s personalized video messages grab attention and drive responses.

Vidyard is a video platform tailored for sales teams looking to enhance their outreach efforts and improve engagement rates. By enabling reps to create, share, and track personalized video messages, Vidyard helps sales teams stand out in crowded inboxes and build stronger connections with prospects.

The platform’s video creation tools make it easy for sales reps to record and edit personalized videos, even without prior experience. With just a few clicks, reps can create engaging introductions, product demos, or follow-ups, adding a human touch to their outreach. Vidyard also offers screen recording capabilities, allowing reps to walk prospects through presentations or proposals in a more interactive format.

Vidyard’s engagement tracking is a standout feature. Reps can see when a recipient views their video, how long they watched it, and whether they rewatched specific sections. These insights provide valuable context for follow-up conversations, enabling reps to focus on prospects who are most engaged.

The platform integrates seamlessly with popular CRMs like Salesforce and HubSpot, as well as email tools like Gmail and Outlook. This integration ensures that video engagement data is automatically logged into the sales pipeline, providing a comprehensive view of each prospect’s journey. Vidyard also supports integrations with marketing platforms, allowing teams to align their sales and marketing efforts for greater impact.

Vidyard’s analytics dashboard provides sales managers with an overview of video performance across the team. Managers can identify which videos drive the most engagement, coach reps on improving their video messaging, and refine strategies based on data-driven insights.

In addition to one-to-one outreach, Vidyard supports video campaigns for broader outreach efforts. Sales teams can create and share videos at scale, such as personalized greetings for key accounts or product updates for specific segments.

For teams looking to differentiate themselves, Vidyard provides a creative, human-centered approach to prospecting and relationship building. Its user-friendly interface and powerful analytics make it a valuable tool for sales teams aiming to increase response rates and close deals faster.

Sales People's Top 3 Favorite Features:

1. Personalized Video Creation: Enables reps to create engaging videos tailored to individual prospects.
2. Engagement Tracking: Provides real-time insights into how recipients interact with videos.
3. CRM Integration: Automatically syncs video data with CRMs for seamless workflows.

What Reviewers Say:
Reviewers praise Vidyard for its ability to enhance outreach with personalized, engaging video content. Many highlight its user-friendly tools and powerful tracking features as key benefits for sales teams.

Rating: 4.6 out of 5 stars on G2.

22. Calendly

Biggest Problem That the Sales Tool Solves For:
Tired of playing email tag? Calendly makes scheduling simple, so you can focus on selling instead of coordinating.

Calendly is a powerful scheduling tool that eliminates the back-and-forth of finding a meeting time. Designed for professionals who value efficiency, Calendly streamlines the scheduling process, allowing sales reps to spend more time engaging with prospects and less time coordinating calendars.

At the heart of Calendly is its customizable scheduling links, which allow prospects to view a sales rep’s availability and book a meeting directly. Reps can tailor their availability to specific days, times, or meeting durations, ensuring that their schedules remain manageable. For teams running campaigns, links can be customized to reflect the context of the outreach, such as including a specific meeting agenda or naming the meeting type.

Calendly’s automated reminders reduce no-shows by sending email or SMS notifications to both the rep and the prospect before a meeting. This feature ensures that all parties are on the same page, increasing the likelihood of productive and timely interactions.

The platform also supports group scheduling, which is particularly useful for meetings involving multiple stakeholders. Prospects can find a time that works for everyone, simplifying coordination for team-based sales calls or presentations.

Calendly’s integrations with popular tools like Google Calendar, Microsoft Outlook, and CRMs such as Salesforce and HubSpot make it a seamless addition to any tech stack. Scheduled meetings are automatically synced with the sales rep’s calendar, and relevant data is logged into the CRM, ensuring that workflows remain efficient and organized.

For teams managing high volumes of meetings, Calendly’s team scheduling features are invaluable. Managers can distribute meetings across team members based on availability, ensuring that prospects are matched with the right rep at the right time. This feature is particularly effective for inbound lead management, where timely responses are crucial.

Calendly’s clean, intuitive interface ensures quick adoption, and its scalability makes it suitable for individuals, small teams, or large organizations. Whether you’re coordinating calls with prospects, hosting product demos, or managing client check-ins, Calendly takes the hassle out of scheduling so you can focus on closing deals.

Sales People's Top 3 Favorite Features:

1. Customizable Scheduling Links: Allows prospects to book meetings directly, saving time and eliminating coordination headaches.
2. Automated Reminders: Reduces no-shows by notifying participants before meetings.
3. CRM and Calendar Integrations: Syncs meeting data with CRMs and calendars for seamless workflows.

What Reviewers Say:
Reviewers praise Calendly for its simplicity and effectiveness in streamlining scheduling. Many note its customizable links and automation features as major time-savers for busy sales professionals.

Rating: 4.7 out of 5 stars on G2.

23. Close.io

Biggest Problem That the Sales Tool Solves For:
Managing calls, emails, and leads in separate tools? Close.io brings it all together so nothing slips through the cracks.

Close.io is a CRM specifically designed to streamline the workflows of small to medium-sized businesses (SMBs). Combining email, calling, and pipeline management tools into one cohesive platform, Close.io eliminates the need for multiple sales tools and ensures teams can focus on closing deals efficiently.

At the core of Close.io is its built-in calling feature, which allows sales reps to make and log calls directly from the platform. This functionality ensures seamless integration of call data into the CRM, providing a complete view of all customer interactions. Reps can also use the auto-dialer feature to quickly call through prospect lists, saving time and improving productivity.

Close.io’s email tools simplify outreach by allowing users to send bulk or personalized emails directly from the CRM. Reps can create and save email templates for consistency and efficiency, and email tracking features notify them when recipients open their messages or click on links. This real-time feedback empowers reps to follow up strategically and engage prospects at the right moment.

The platform’s pipeline management system offers a clear, visual representation of all deals in progress. Reps can easily track where prospects are in the sales funnel, update deal statuses, and set reminders for follow-ups. This ensures that no opportunity is overlooked and that the sales process remains organized and efficient.

Close.io’s reporting tools provide detailed insights into team performance and sales outcomes. Managers can monitor metrics such as call volume, email response rates, and deal velocity, helping them identify trends and coach their teams effectively.

Designed with ease of use in mind, Close.io is particularly well-suited for SMBs that need powerful tools without the complexity of enterprise-grade CRMs. Its user-friendly interface ensures quick adoption, and its affordability makes it accessible for teams with limited budgets.

With integrations for tools like Zapier, Slack, and Google Workspace, Close.io can seamlessly fit into any existing workflow. Whether you’re managing a small sales team or scaling a growing business, Close.io offers the features needed to drive revenue and build lasting customer relationships.

Sales People's Top 3 Favorite Features:

1. Built-In Calling: Logs calls automatically and integrates them into the sales process for better tracking.
2. Pipeline Management: Provides a clear overview of deals to keep sales efforts organized.
3. Email Tools: Supports bulk and personalized outreach with real-time tracking.

What Reviewers Say:
Reviewers appreciate Close.io for its simplicity and effectiveness, particularly its built-in calling and email tools. Many highlight its intuitive interface and pipeline management features as key benefits for SMBs.

Rating: 4.5 out of 5 stars on G2.

24. DocuSign

Biggest Problem That the Sales Tool Solves For:
Chasing signatures on contracts? DocuSign streamlines the process, saving time and eliminating paper trails.

DocuSign is the leading digital signature platform, providing businesses with a secure, efficient way to manage contracts and agreements. By replacing traditional paper-based processes with electronic workflows, DocuSign accelerates deal closures, improves customer experiences, and enhances operational efficiency.

At the core of DocuSign is its eSignature capability, which allows users to send, sign, and manage documents from anywhere on any device. The platform’s legally binding signatures comply with global standards, ensuring that agreements are secure and enforceable across industries and geographies. This feature is particularly valuable for sales teams working with clients remotely or across borders.

DocuSign’s workflow automation tools further streamline the signing process. Sales reps can create templates for frequently used documents, eliminating the need to draft agreements from scratch each time. Automated reminders ensure that all parties sign documents promptly, reducing delays and keeping deals on track.

The platform integrates seamlessly with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics, as well as other business tools such as Google Workspace and Slack. This integration ensures that all document-related activities are logged and easily accessible within existing workflows, saving time and reducing the risk of errors.

DocuSign’s real-time tracking feature provides visibility into the status of documents, notifying users when a recipient views, signs, or rejects a document. This transparency allows sales reps to follow up strategically and address any issues that might arise during the signing process.

Beyond eSignatures, DocuSign offers a suite of tools for contract lifecycle management (CLM). These tools help businesses manage agreements from creation through execution and renewal, providing a centralized repository for all contract-related activities. Advanced features like AI-driven analytics can even identify opportunities for process optimization or risk reduction.

For teams focused on sustainability, DocuSign is an environmentally friendly solution that eliminates the need for physical paper and ink. This not only reduces costs but also aligns with corporate sustainability goals.

Whether you’re closing sales contracts, onboarding new clients, or managing internal approvals, DocuSign provides a secure, scalable solution that simplifies document workflows and accelerates business operations.

Sales People's Top 3 Favorite Features:

1. eSignatures: Secure, legally binding signatures from any device.
2. Workflow Automation: Streamlines document creation and signing with templates and automated reminders.
3. Real-Time Tracking: Provides visibility into document status to keep deals moving forward.

What Reviewers Say:
Reviewers highlight DocuSign’s ease of use, security, and time-saving features as major benefits. Many note that its seamless integration with other tools makes it a must-have for modern sales teams.

Rating: 4.8 out of 5 stars on G2.

25. InsideSales.com

Biggest Problem That the Sales Tool Solves For:
Not sure which lead to call next? InsideSales.com uses AI to prioritize and guide your outreach.

InsideSales.com is a predictive sales platform designed to help teams focus on the most valuable opportunities. By leveraging AI and data analytics, InsideSales.com provides actionable insights that optimize outreach efforts, improve productivity, and drive better results.

The platform’s AI-powered lead scoring is one of its standout features. InsideSales.com analyzes historical sales data, customer interactions, and behavioral patterns to prioritize leads most likely to convert. This ensures that sales reps spend their time on high-value opportunities instead of chasing low-probability prospects.

InsideSales.com also offers engagement tracking tools that monitor how prospects interact with emails, calls, and other touchpoints. By understanding which actions resonate with prospects, reps can tailor their messaging to increase engagement and close deals faster.

The platform’s Playbooks feature provides step-by-step guidance for sales reps, ensuring that they follow best practices during every interaction. These playbooks can be customized for different industries, products, or sales scenarios, making them a versatile tool for both new and experienced reps.

InsideSales.com integrates seamlessly with CRMs like Salesforce and Microsoft Dynamics, syncing all data to provide a unified view of the sales pipeline. This integration eliminates manual data entry, reduces errors, and ensures that teams can focus on selling rather than administrative tasks.

For sales managers, InsideSales.com offers performance analytics that track individual and team metrics. Managers can identify top performers, diagnose issues, and optimize team strategies using data-driven insights. The platform’s forecasting tools also provide more accurate revenue predictions, helping businesses plan and allocate resources effectively.

InsideSales.com’s scalability makes it suitable for organizations of all sizes. Whether you’re managing a small team or a large enterprise sales force, the platform’s tools and insights can adapt to your needs.

By combining AI, automation, and advanced analytics, InsideSales.com empowers sales teams to work smarter, prioritize effectively, and achieve better outcomes.

Sales People's Top 3 Favorite Features:

1. AI-Powered Lead Scoring: Prioritizes high-value opportunities to maximize conversions.
2. Engagement Tracking: Monitors prospect interactions to tailor follow-ups.
3. Playbooks: Guides reps through best practices for consistent, high-quality outreach.

What Reviewers Say:
Reviewers praise InsideSales.com for its ability to streamline sales processes and prioritize outreach. Many highlight the value of its AI-driven insights and engagement tracking tools in improving efficiency and boosting results.

Rating: 4.4 out of 5 stars on G2.

26. Owler

Biggest Problem That the Sales Tool Solves For:
Struggling to keep up with competitor activity? Owler keeps you in the know with real-time updates and insights, so you can outpace the competition.

Owler is a business intelligence and competitive analysis tool designed to help sales teams stay informed about their prospects, clients, and competitors. With a vast database of company information, news alerts, and real-time updates, Owler equips sales reps with actionable insights that enhance their ability to engage prospects and close deals.

Owler’s competitive analysis feature is one of its standout capabilities. The platform allows users to track competitors’ activities, such as new product launches, funding rounds, and leadership changes. This information enables sales teams to position their offerings effectively and respond to market shifts proactively. For example, if a competitor secures new funding, reps can highlight their company’s unique strengths to mitigate the perceived advantage.

Another core feature is Owler’s company profiles, which provide detailed insights into millions of businesses worldwide. These profiles include data on revenue estimates, employee counts, headquarters locations, and more. Sales reps can use this information to personalize outreach and demonstrate a deeper understanding of their prospects’ businesses.

Owler’s real-time alerts ensure that sales teams are always up to date. Whether it’s breaking news about a prospect or a major industry development, these alerts keep reps informed and ready to engage with timely, relevant messages.

The platform also includes community-powered insights, where users can contribute updates about companies they follow. This crowdsourced approach ensures that Owler’s data remains current and comprehensive, making it a valuable resource for sales professionals.

Owler integrates seamlessly with popular CRMs like Salesforce, enabling users to access company insights directly within their existing workflows. This integration reduces manual research time and ensures that critical information is readily available when engaging with prospects.

For sales teams focused on building stronger relationships and staying ahead of the competition, Owler offers a practical and effective solution.

Sales People's Top 3 Favorite Features:

1. Competitive Analysis: Tracks competitor activity and provides actionable insights.
2. Real-Time Alerts: Keeps reps updated on key developments in their market and among prospects.
3. Company Profiles: Delivers detailed information to personalize outreach and enhance engagement.

What Reviewers Say:
Reviewers commend Owler for its user-friendly interface and ability to provide up-to-date, relevant information on prospects and competitors. Many highlight its real-time alerts as a critical feature for maintaining a competitive edge.

Rating: 4.4 out of 5 stars on G2.

27. Better Proposals

Biggest Problem That the Sales Tool Solves For:
Rushed, poorly designed proposals leaving a bad impression? Better Proposals helps you create stunning, professional proposals that win clients and close deals faster.

Better Proposals is a sales proposal software designed to simplify and enhance the process of creating high-quality, visually appealing proposals. Its goal is to help businesses make a strong first impression with clients while streamlining the sales cycle. Whether you’re a seasoned sales professional or new to proposal design, Better Proposals provides tools to make the process faster, easier, and more effective.

One of Better Proposals’ standout features is its library of over 100 customizable templates. These templates cover a wide range of industries and use cases, ensuring that users can find the right fit for their needs. Each template is professionally designed, allowing sales reps to focus on content rather than aesthetics. Customization options make it easy to tailor proposals to match your brand and the specific needs of a client.

The platform’s intuitive editor simplifies the creation process, even for users with little to no design experience. With drag-and-drop functionality, adding text, images, videos, and other elements to proposals is seamless. The editor ensures that each proposal maintains a polished, professional look, enhancing credibility and client trust.

Better Proposals also includes page-by-page analytics, giving sales reps insights into how recipients interact with proposals. Reps can see which sections clients spend the most time on, allowing for more informed follow-ups and discussions. For example, if a prospect spends considerable time reviewing pricing details, the rep can proactively address questions or concerns.

Another game-changing feature is the integrated payment system, which allows clients to sign and pay for services directly through the proposal. By combining contract signing and payment into a single step, Better Proposals eliminates unnecessary back-and-forth and accelerates deal closures.

Collaboration is another key aspect. Better Proposals enables teams to work together on proposals, ensuring alignment and consistency across departments. Integration with popular tools like CRMs and project management platforms ensures that data flows seamlessly across systems.

For businesses aiming to streamline their proposal process and impress clients with professional, data-driven documents, Better Proposals is an invaluable tool.

Sales People's Top 3 Favorite Features:

1. Customizable Templates: Over 100 industry-specific templates to create professional proposals quickly.
2. Page-by-Page Analytics: Tracks how prospects interact with proposals for informed follow-ups.
3. Integrated Payments: Allows clients to sign and pay directly through the proposal.

What Reviewers Say:
Reviewers praise Better Proposals for its ease of use, professional templates, and ability to speed up the sales process. Many highlight the integrated payment system as a standout feature that simplifies closing deals.

Rating: 4.6 out of 5 stars on G2.

28. CallRail

Biggest Problem That the Sales Tool Solves For:
Can’t tell which marketing efforts are driving calls? CallRail provides insights into call tracking and attribution, so you know what’s working and what’s not.

CallRail is a call tracking and analytics platform designed to help businesses understand the impact of their marketing campaigns. By tracking and analyzing inbound calls, CallRail enables sales and marketing teams to identify which efforts are generating leads and driving conversions. This tool is especially valuable for companies heavily reliant on phone-based interactions with customers.

CallRail’s call tracking feature assigns unique phone numbers to different marketing campaigns, whether they’re online ads, email campaigns, or direct mail. When a customer calls using one of these numbers, CallRail logs the source of the call, providing valuable attribution data. This ensures that businesses know which campaigns are performing well and which ones need improvement.

One of the platform’s standout capabilities is conversation intelligence, which uses AI to transcribe and analyze calls. This feature identifies keywords, call outcomes, and sentiment, giving businesses deeper insights into customer behavior and sales team performance. For example, sales managers can identify frequently mentioned objections and train their teams to handle them more effectively.

CallRail also integrates seamlessly with CRMs, marketing automation tools, and ad platforms like Google Ads and Facebook. This integration ensures that call data flows directly into existing workflows, providing a unified view of customer interactions. For example, integrating CallRail with a CRM like Salesforce allows sales teams to log call data alongside other touchpoints, creating a comprehensive view of the customer journey.

The platform’s call recording and analytics tools are particularly useful for improving sales performance. Reps can review past calls to identify areas for improvement, while managers can use analytics dashboards to track key metrics like call volume, duration, and conversion rates.

Another valuable feature is lead qualification, which automatically scores calls based on predefined criteria. This helps sales teams prioritize high-quality leads and focus their efforts where they’re most likely to succeed.

Whether you’re looking to improve your marketing ROI, enhance sales performance, or gain a better understanding of customer interactions, CallRail delivers the tools to make it happen.

Sales People's Top 3 Favorite Features:

1. Call Tracking: Assigns unique numbers to campaigns for precise attribution.
2. Conversation Intelligence: Transcribes and analyzes calls for actionable insights.
3. Lead Qualification: Scores calls automatically to prioritize high-quality leads.

What Reviewers Say:
Reviewers appreciate CallRail’s ability to provide clear attribution for marketing efforts and actionable insights from call data. Many highlight its integration capabilities and conversation intelligence as standout features.

Rating: 4.5 out of 5 stars on G2.

29. CallPage

Biggest Problem That the Sales Tool Solves For:
Switching between screens to make sales calls? CallPage keeps everything in one place, so your team can connect with leads seamlessly without leaving HubSpot.

CallPage is a sales call automation tool that enhances lead management and nurturing by integrating directly with HubSpot CRM. It simplifies the process of connecting with leads and clients, allowing sales reps to make calls, capture information, and manage contacts without ever leaving their CRM workspace. For teams that rely heavily on calls to close deals, CallPage is an indispensable tool that streamlines workflows and enhances productivity.

Key Features of CallPage

One-Click Calling Directly in HubSpot

CallPage eliminates the need for reps to switch between applications to make calls. With its one-click calling feature, reps can connect with leads directly from HubSpot, saving time and reducing workflow friction. This integration creates a smoother process for initiating calls, ensuring that reps can focus on building relationships rather than juggling multiple tools.

Automatic Contact Creation and Updates

When a call is made or received, CallPage automatically creates or updates contact records in HubSpot. This means all relevant information, including call details and client notes, is saved in one centralized location. For sales managers, this ensures data consistency and provides a clear view of each rep’s activity.

Comprehensive Call Data and Insights

CallPage offers detailed analytics on call activity, including call duration, outcomes, and engagement levels. Sales teams can use these insights to refine their strategies, identify trends, and improve overall performance.

Improved Lead Nurturing and Management

By centralizing call data and integrating seamlessly with HubSpot’s contact management features, CallPage makes it easier for reps to nurture leads effectively. Follow-ups can be scheduled with ease, and reps have all the context they need for meaningful conversations.

Sales People's Top 3 Favorite Features

1. One-Click Calling in HubSpot: Simplifies the process of initiating calls directly from CRM without switching screens.
2. Automatic Contact Updates: Ensures all client data and call notes are saved and organized in HubSpot.
3. Detailed Call Analytics: Tracks call performance and engagement to refine strategies.

What Reviewers Say:
Reviewers highlight CallPage’s seamless integration with HubSpot as a major benefit. Many praise its ability to streamline workflows and improve lead management, particularly for teams that rely heavily on phone calls to close deals.

Rating: 4.5 out of 5 stars on G2.

30. Live Chat Software

Just as sales calls are a fundamental part of the sales process, so too is your live chat functionality integral to the way you engage with your marketing audience. If inbound marketing is all about meeting your leads where they’re at, then you need to be where they are. And you do that by having HubSpot’s live chat software on your website.

The buyers of today want more information than ever, faster than ever. While you might not be able to have someone from your sales team always online, ready to engage with a prospect, with live chat software, you don’t need to.

When you have someone online and available to talk to a lead, then make sure their live chat profile reflects that to anyone who is on your site and wants to start a conversation. Not only will having a customized profile attract more people, but it’ll humanize your brand as well. People like talking to people, after all.

And if you don’t have someone available to talk, then make sure you make that known too. Chatbots can be a great addition to your sales tools, but you must make your audience know that they’re talking to a bot and not a real person. This will help them get the answers they need right away, regardless of the time of day. Or, if they require a human touch, then you can make sure the chatbot passes their information onto the earliest available representative.

31. Zapier

No list of the best sales enablement tools would be complete without mentioning Zapier. Marketers and salespeople are no stranger to juggling multiples apps, programs, and log-ins. Honestly, it’s exhausting.

Which is where Zapier can step in and help. Instead of jumping between far-too-many applications, let Zapier seamlessly move info between your apps so you can focus on your most important work.

Zapier not only connects HubSpot to over 1,000 different apps — requiring nothing more than a couple of clicks! — but it can also set-up time-saving workflows in mere minutes. When it comes to increasing your team’s productivity and cutting down on busywork, there are few sales enablement tools better than Zapier.

Benefits of Sales Enablement Tools: Empowering Sales Teams for Peak Performance

Let’s be direct: in today’s competitive market, sales isn’t just about working harder—it’s about working smarter. Your sales teams need more than motivation; they need the right tools to maximize productivity, nurture leads effectively, and close deals faster. That’s where sales enablement tools come in. These platforms are game-changers for modern sales organizations, automating repetitive tasks, providing actionable insights, and equipping your team with the knowledge they need to succeed. Here’s why implementing the right sales enablement software should be on every executive’s radar.

Increased Productivity: Enabling Reps to Focus on Revenue

Time is money, and in sales, wasted time is wasted opportunity. Sales enablement tools streamline workflows by automating mundane but necessary tasks—scheduling meetings, sending follow-up emails, and updating CRM records. Platforms like HubSpot Sales Hub and Outreach ensure that your reps are spending their time where it counts: engaging with customers and closing deals.

For an executive, this means fewer bottlenecks in the sales process and a measurable improvement in productivity metrics. When your team spends less time on admin and more time selling, the impact on top-line revenue becomes immediately clear.

Enhanced Lead Nurturing: Engaging Prospects at the Right Moment

Sales teams don’t need more leads—they need better timing and engagement strategies for the leads they have. Sales enablement tools, integrated with CRMs, provide real-time insights into lead behavior and activity.

For example, tools like LinkedIn Sales Navigator alert reps when a prospect engages with company content or changes roles, signaling the ideal time to reach out. This precision ensures that your team engages prospects when they’re most likely to convert.

From an executive perspective, this translates to shorter sales cycles and higher conversion rates—key drivers of growth.

Optimized Content Use: Equipping Reps with the Right Resources

Content is a critical part of the sales process, but too often, it’s underutilized. Sales enablement tools like Seismic and Highspot centralize all sales and marketing materials, ensuring reps have quick access to the latest, most relevant content.

Why does this matter to you as a leader? Because consistent, high-quality messaging improves your brand’s credibility and ensures every rep delivers the same polished experience to prospects. Better content utilization directly supports both sales effectiveness and marketing ROI.

Better Customer Insights: Personalization at Scale

Knowing your customer isn’t a luxury; it’s a necessity. Sales enablement tools provide real-time insights into customer interactions, preferences, and behaviors. These insights allow your team to tailor their approach, delivering personalized experiences at scale.

For instance, platforms like Gong.io and ZoomInfo analyze customer interactions and highlight actionable trends. This level of insight empowers your reps to anticipate needs, overcome objections, and close deals faster.

As an executive, the value here is clear: personalized customer engagement leads to stronger relationships and better outcomes for the business.

Higher Conversion Rates: Turning Prospects into Customers

Sales enablement tools combine data-driven insights, automated workflows, and personalized content to create a powerful formula for converting leads into customers. By removing guesswork and equipping reps with the right tools, these platforms help teams close more deals in less time.

From a strategic perspective, higher conversion rates mean you’re maximizing the value of every lead generated. This is an area where measurable ROI becomes evident quickly, offering reassurance that your investment in enablement tools is paying off.

Effective Collaboration Between Teams: Breaking Down Silos

Misalignment between sales and marketing teams can undermine even the best strategies. Sales enablement tools bridge this gap by creating shared access to content, data, and performance insights. Platforms like Seismic enable marketing to push relevant resources directly to sales, ensuring reps always have what they need.

From an executive lens, this alignment improves efficiency, reduces waste, and ensures your teams are working toward common goals—factors that directly impact overall business performance.

Continuous Skill Development: Future-Proofing Your Team

A stagnant sales team is a liability. Continuous learning is non-negotiable in today’s fast-paced market. Sales enablement platforms like Mindtickle and Chorus.ai provide ongoing training, coaching, and skill assessments to keep your team sharp.

As a leader, this means you’re not just solving today’s challenges—you’re building a team prepared to adapt and thrive as market conditions evolve. Consistent upskilling is an investment in your company’s long-term resilience and competitiveness.

Improved ROI Measurement: Making Data-Driven Decisions

Finally, the ability to measure ROI is a cornerstone of effective sales enablement. Analytics and reporting tools track performance metrics, providing a clear picture of what’s working and what needs adjustment.

For example, platforms like Outreach and Highspot offer detailed reports on content engagement, conversion rates, and sales activity. This data enables you to make informed decisions about strategy, resource allocation, and future investments.

For executives, this level of insight is invaluable. It ensures that every dollar spent on sales enablement contributes to measurable business outcomes, providing clarity and confidence in your decisions.

How Much Does Sales Enablement Software Cost, and Is It Worth the Investment?

The cost of sales enablement software can range from relatively inexpensive to a significant investment, depending on the features, scale, and capabilities you need. Basic tools often start at $10–$50 per user per month, while more advanced platforms, like Seismic, Salesforce Sales Cloud, or Gong.io, can cost several hundred dollars per user per month. For some companies, these figures might seem daunting at first glance. However, when viewed through the lens of ROI—higher productivity, better conversion rates, and improved revenue—the value becomes clear.

The Range of Costs: From Affordable to Comprehensive Sales Solutions

• Entry-Level Tools:
  Platforms like Yesware or Calendly fall into the lower price range. These tools provide essential features such as email tracking, basic automation, and scheduling capabilities. While they may lack advanced analytics or training modules, they are great for smaller teams or businesses just starting to explore sales enablement.

• Mid-Tier Solutions:
  Tools like HubSpot Sales Hub or LinkedIn Sales Navigator sit in the middle range, typically costing $50–$100 per user per month. These platforms often combine robust CRM integration with advanced lead management, content sharing, and basic analytics, making them ideal for growing teams.

• High-End Platforms:
  At the premium end, platforms like Seismic, Highspot, and Salesforce offer advanced features such as AI-driven insights, comprehensive training modules, dynamic content libraries, and enterprise-grade analytics. Costs here can exceed $300–$500 per user per month, depending on the number of licenses and additional customizations.

Assessing the Sales ROI: Why the Sales Tool Investment Pays Off

Sales enablement software isn’t just a tool; it’s a strategic investment in the efficiency and effectiveness of your sales team. Here’s how it delivers value:

• Increased Productivity:
  By automating time-consuming tasks such as logging CRM data, scheduling follow-ups, and managing content, sales enablement tools free up reps to focus on selling. The productivity boost alone often justifies the cost, especially for large teams managing complex sales cycles.

• Improved Conversion Rates:
  Advanced tools provide insights into buyer behavior, enabling personalized outreach and well-timed engagement. Platforms like Gong.io and ZoomInfo analyze interactions to highlight the most promising leads, ensuring reps focus their efforts where they’ll yield the greatest results.

• Revenue Growth:
  With better engagement and shorter sales cycles, revenue increases become an inevitable outcome. For example, companies using platforms like Seismic often report double-digit improvements in win rates and deal sizes, translating to a tangible return on investment.

• Scalability:
  As your organization grows, sales enablement platforms ensure your team can scale effectively. Tools like Outreach and Showpad allow businesses to maintain consistency in training, messaging, and customer engagement even as teams expand.

• Alignment Between Teams:
  The collaboration features of many sales enablement tools foster better alignment between sales and marketing. When marketing provides sales with targeted, effective content, the entire sales cycle benefits, and overall company performance improves.

Is the Sales Tool Worth the Cost?

For most organizations, the answer is a resounding "yes." While the upfront cost of a high-end sales enablement platform might seem steep, the long-term benefits—higher revenue, improved efficiency, and enhanced team performance—outweigh the expense. Moreover, many platforms offer flexible pricing structures, allowing businesses to scale their investment as they grow.

For example, a company with a sales team of 50 reps might spend $20,000–$30,000 annually on a comprehensive platform like Seismic. In return, they could see a 10–20% increase in productivity and double-digit revenue growth, delivering an ROI that far exceeds the initial investment.

Making the Decision

When evaluating whether sales enablement software is worth the cost, consider these questions:

• How much time do your sales reps currently spend on non-revenue-generating tasks?

• Are your conversion rates meeting expectations, or is there room for improvement?

• Is your team equipped with the tools and training needed to stay competitive?

• Can your current systems scale as your organization grows?

If the answers reveal inefficiencies or missed opportunities, a sales enablement platform may be the solution. While the cost varies, the potential for transformation—both in revenue and team performance—makes it one of the smartest investments a business can make.

In today’s market, staying ahead often means equipping your sales team with the best tools available. With sales enablement software, the question isn’t "Can we afford it?" but rather, "Can we afford not to?"

Get Started with Sales Enablement Tools and Increase Your Growth Today!

If you want your company to thrive, then you have to prioritize sales enablement. It not only lifts up your sales team but will also help bridge the gap(s) between your sales and marketing teams and promote smarter lead generation and management strategies.

There are countless sales enablement tools to pick from, and each one can help your company in its own way. But with the six sales tools above, you can kickstart your sales enablement strategies, increase team productivity, and make sure you’re prepared for anything the industry throws your way.