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6 Best Sales Enablement Tools to Increase Your Team’s Productivity

6 Best Sales Enablement Tools to Increase Your Team’s Productivity When you purchase through links on our site, we may earn an affiliate commission.

Are you looking to improve your sales and marketing productivity? Does your sales process need streamlining? If you’re looking to optimize your company’s sales enablement strategy, then you’re going to want some tools on your side. Get started with these six sales enablement tools!

Sales enablement is crucial if you want your company to soar. According to Gartner’s definition, sales enablement is “The activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects.” Sounds important, right?

If you’ve spent any time in the sales and marketing world (and it’s probably safe to assume you have), then you’re undoubtedly familiar with the concept of sales enablement. What you may not be familiar with is how to put it into action. And we wouldn’t blame you for that, either! There are a lot of buzzwords the industry throws around that sound good, but don’t always come attached with an instruction manual.

That’s what we want to help you with. If sales enablement is as important as Gartner’s definition makes it sound (and it is), then you’re going to need some sales enablement tools to help you turn that definition into an applicable sales enablement strategy for your company.

With these sales tools on your side, you’ll not only increase team productivity, but also expedite your sales processes, streamline the sales funnel, and ultimately, maximize your company’s ROI. So let’s get into it!

HubSpot Sales

Increasing sales and marketing productivity takes some help. Your internal team might be some of the best in the industry, but without the proper sales tools and sales enablement software to back them up, their efforts won’t have the kind of reach needed to connect with the right people at the right time.

This is what HubSpot — and, more specifically, HubSpot Sales Hub — set out to fix. Sales Hub uses the same CRM as HubSpot’s marketing side does, which means your salespeople will have easy access to the same data your marketers do. Sharing lead generation data and sales readiness won’t only promote sales and marketing alignment (which is crucial for any company), but will also eliminate any confusion where a lead is in the sales funnel.

If better alignment, sales enablement, automation, and analytics are common phrases in your company’s strategic meetings, then HubSpot Sales is probably the sales enablement software you’re looking for. It also comes in a variety of packages, so even company’s on a tight budget will be able to increase team productivity and sales.

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When you purchase through links on our site, we may earn an affiliate commission.

Owler Pro

Owler is one of the largest business communities in the world, second only to LinkedIn. With accurate and always updating business information, Owler is designed to help business professionals learn from (and outsmart) the competition with the latest news, alerts, and trends.

With Owler Pro, which seamlessly integrates with HubSpot, you’ll receive real-time updates from any of the companies, leads, or prospects you’re tracking in HubSpot. The more educated your sales team is on the activities of the leads and prospects in your sales funnel, the easier it’ll be to connect with them.

Inbound marketing is all about letting the customer come to you when they’re ready to make a purchase. So, with Owler Pro at your side, when a lead is ready for your sales team, you can roll out the red carpet for them with personalized insights and offerings.

Better Proposals

When you need to put together a proposal, you usually want it fast. But designing a high-quality, informative, and visually appealing proposal — especially if you don’t have extensive experience in the world of design — is easier said than done. That’s what Better Proposals wants to help with.

With over 100 different sample templates to choose from, a world-class editor, page-by-page analytics, and the ability to make instant payments, Better Proposals can be one of your go-to sales enablement tools for closing deals. It makes the proposal design process easier than ever and can go a long way towards helping your company streamline its sales process.


Talking to a lead or customer on the phone is a foundational pillar of the sales process. While email, live chat, and other forms of digital communication are also crucial, putting a friendly voice to a name on a screen can be the deciding factor that compels someone to make a purchase with your company.

If sales calls are so vital to your process, wouldn’t it be nice if you could conduct them without having to leave the HubSpot CRM? That’s precisely what CallPage does. This integration allows your sales reps to make calls with just a single click, without leaving HubSpot or switching screens. It also enables your team to automatically create new contacts and compile all comments and client info in a single place.

With CallPage on your side, lead management, nurturing, and closing can be easier than it’s ever been before.


No list of the best sales enablement tools would be complete without mentioning Zapier. Marketers and salespeople are no stranger to juggling multiples apps, programs, and log-ins. Honestly, it’s exhausting.

Which is where Zapier can step in and help. Instead of jumping between far-too-many applications, let Zapier seamlessly move info between your apps so you can focus on your most important work.

Zapier not only connects HubSpot to over 1,000 different apps — requiring nothing more than a couple of clicks! — but it can also set-up time-saving workflows in mere minutes. When it comes to increasing your team’s productivity and cutting down on busywork, there are few sales enablement tools better than Zapier.

Live Chat Software

Just as sales calls are a fundamental part of the sales process, so too is your live chat functionality integral to the way you engage with your marketing audience. If inbound marketing is all about meeting your leads where they’re at, then you need to be where they are. And you do that by having HubSpot’s live chat software on your website.

The buyers of today want more information than ever, faster than ever. While you might not be able to have someone from your sales team always online, ready to engage with a prospect, with live chat software, you don’t need to.

When you have someone online and available to talk to a lead, then make sure their live chat profile reflects that to anyone who is on your site and wants to start a conversation. Not only will having a customized profile attract more people, but it’ll humanize your brand as well. People like talking to people, after all.

And if you don’t have someone available to talk, then make sure you make that known too. Chatbots can be a great addition to your sales tools, but you must make your audience know that they’re talking to a bot and not a real person. This will help them get the answers they need right away, regardless of the time of day. Or, if they require a human touch, then you can make sure the chatbot passes their information onto the earliest available representative.

Get Started with Sales Enablement Tools and Increase Your Growth Today!

If you want your company to thrive, then you have to prioritize sales enablement. It not only lifts up your sales team but will also help bridge the gap(s) between your sales and marketing teams and promote smarter lead generation and management strategies.

There are countless sales enablement tools to pick from, and each one can help your company in its own way. But with the six sales tools above, you can kickstart your sales enablement strategies, increase team productivity, and make sure you’re prepared for anything the industry throws your way.


Why Is It Important to Choose the Right Sales Tools?

The right sales enablement software can streamline workflows, cut time spent on mundane tasks, and increase team productivity. The best sales enablement tools are designed to make sure your team has everything they need to focus on engaging leads and crushing sales goals.

Sales tools can equip your team with actionable insights that make it easy to enhance lead interactions with a personalized approach. Tools like HubSpot Sales Hub automatically track emails, notes, and meetings, to take the struggle out of recalling past interactions. HubSpot’s free forever Sales Hub also tools email templates and a meeting scheduler that allows leads to easily book appointments during a team member’s available openings.

Sales tools that come equipped with marketing productivity solutions, can also be a great way to bridge the divide between your sales and marketing departments. Shared analytics dashboards can help both teams capitalize on the most qualified leads and usher them to the next stage of the sales process.

How To Choose the Right Sales Enablement Tools for Your Company

There are now a wide range of different tools on the market, so the key is to find the ones that best align with your sales enablement strategy. Finding the right sales tools for your company often begins with an honest assessment of the strengths and weaknesses of your current sales enablement strategy.

Team member feedback can provide incredibly useful insights into any existing gaps. Highlight areas where your team could use better solutions, whether it be lead generation, customer engagement, or anything in between. Targeting any problem areas will put you in a much better position to seek out the right solutions.

When you’re ready to start vetting options, it can be helpful to see how various sales tools stack up to the following questions:

  • Are they user-friendly enough for the entire team?
  • Do they integrate with any existing software you currently rely on?
  • How robust are their analytics and data reporting capabilities?
  • How can they help keep your sales and marketing departments on the same page?
  • Are different subscription tiers available? If so, which best aligns with your budget?

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