Our today’s guest is Maxwell Nee, the Chief Revenue Officer of ScoreApp and a six-time award-winning entrepreneur who has been featured in TV, radio, Forbes, Singapore's Business Times and Australian Business Review. ScoreApp is a quiz marketing platform with over 7000 subscribers, and it's the scorecard tool that helps attract, engage and convert your audience. At MarketVeep, we’ve been using it for a year and half and it’s been a game changer for us. 

Maxwell explains what quiz marketing is and how it can be used in B2B sales. He gives an overview of how ScoreApp works as a qualifying filter for your leads, as a screening tool for your future salespeople, how it helps with aligning your personal brand with your goals, and recommends a book that will help you apply quiz marketing in your business. 

What is Covered: 

  • Maxwell’s background and how ScoreApp came about
  • Looking at a business with an investor’s hat vs. with an operating hat
  • What quiz marketing is and why it has withstood the test of time
  • How ScoreApp works and its use cases in B2B sales
  • Functions and features that help with lead generation, HR and personal branding
  • ScoreApp customer flow
  • Where to learn more about scorecard marketing