INCREASING ORGANIC KEYWORDS BY 19.7% IN 90 DAYS FOR AN ELECTRONIC COMPONENT DISTRIBUTOR

Research-Backed Foundation 

Before any design or development work begins, comprehensive foundational research ensures that the redesign is rooted in strategy rather than guesswork. 

For Sensible Micro, this phase involved auditing current keyword rankings, analyzing high-performing content, and identifying pages critical to maintaining existing SEO equity. 

Keyword research was conducted to uncover new ranking opportunities, while competitive analysis and SERP trend evaluations helped guide content direction and structure. 

In parallel, design inspiration was gathered from industry leaders and user behavior insights to ensure the final visual and functional design met both brand expectations and user needs. 

This upfront alignment between SEO, content strategy, and design vision laid the groundwork for a seamless transition that preserved organic performance while creating space for growth. This was a key factor in the site's 19.7% increase in keyword rankings and 38% improvement in SERP features.

SEO-Focused Architecture

Redesigning a website with SEO at its core ensures that improvements in visual design don't come at the expense of visibility. 

Sensible Micro's redesign included a restructured site architecture optimized for crawlability and internal linking, helping search engines better understand and rank the site’s content. 

Technical improvements such as optimized page titles, clean URLs, meta descriptions, and schema markup supported a 9.1% increase in organic traffic. 

The team also ensured that pages targeted high-intent, relevant keywords, which directly contributed to their improved presence in SERP features like featured snippets and knowledge panels.

Content Optimization & Strategy

Content played a critical role in the redesign by targeting both users and search engines with valuable, keyword-rich, and intent-driven material. 

Market Veep and Sensible Micro audited existing pages, improved underperforming assets, and added strategic new content to fill gaps in the buyer journey. They used keyword research to align each page with specific search intents, enhancing their authority in the industry and improving organic keyword rankings. 

This strategic content refresh was a key factor behind the 19.7% growth in keywords and their expanded footprint in SERP features, helping them reach more of their ideal audience.

User Experience (UX) & Performance Enhancements

While SEO brought users to the site, the new user experience kept them engaged. Sensible Micro’s redesign focused on intuitive navigation, faster load times, and a responsive design that worked seamlessly across devices. 

These enhancements not only reduced bounce rates but also improved the overall flow of information, guiding visitors more effectively toward key actions. 

A clean, modern visual design supported brand credibility and user trust, which likely contributed to longer session durations and better conversion opportunities, as reflected in the 9.1% boost in organic traffic within 90 days post-launch.