B2B FACEBOOK CAMPAIGN GENERATES 476 LEADS IN 30 DAYS
The Challenge
Route has emerged as a transformative force for commercial cleaning businesses, igniting growth and efficiency like never before.
The company had previously struggled with high costs and low volume in their Facebook lead campaigns. Typical campaigns yielded 30-60 leads at a cost of $20-$40 per lead.
They needed to significantly improve both cost efficiency and lead volume to scale their customer acquisition efforts.
The Solution
Market Veep designed a strategic approach focused on effective audience targeting, strategic manual ad placements, and optimized budget allocation to maximize ROI for Route. The primary offer used was a gated ebook, leveraging Facebook lead forms for seamless user engagement and data collection. The campaign was integrated with HubSpot, ensuring that leads were directly funneled into Route's CRM for efficient follow-up.
Key Results:
- 476 leads generated in 30 days
- Cost per lead reduced by 90%
- Lead volume increased by 700%
- The campaign was labeled as "High-Performing" by Facebook, underscoring its success and impact within the platform's advertising ecosystem.
Audience Targeting
Market Veep conducted detailed audience research to identify and target segments most likely to engage with Route's offering. This included demographics, interests, and behaviors aligned with online shoppers and e-commerce enthusiasts.
Compared to previous campaigns, the lead volume increased nearly sevenfold, showcasing the scalability and effectiveness of the new approach.
Manual Ad Placements
Instead of relying solely on automatic placements, we manually selected placements across Facebook's network to ensure ads appeared where they would most likely resonate with the target audience, optimizing for both reach and cost-effectiveness.
Optimized Budget Strategy
By closely monitoring and adjusting the campaign budget based on real-time performance data, Market Veep maximized the impact of Route's advertising spend. This iterative approach allowed for ongoing refinement and improvement throughout the campaign.
The cost per lead decreased significantly from $20-$40 to an impressive $2.58, demonstrating our ability to optimize campaign efficiency.
THE FRAMEWORK BEHIND A
High-Performing Facebook Ads Campaign
Facebook Ads Strategy
Ad creative development, copywriting, targeting, and A/B testing for demos and ebook offers.
Landing Pages
Conversion-optimized landing pages built specifically for demo bookings and ebook downloads.
Audience Targeting
Custom and lookalike audience building based on buyer personas, engagement, and behavior.
Full Funnel Strategy
Conversion opportunities ranged from free guide downloads to requests for demos.
Email Nurture Sequence
Automated email follow-up sequences to convert ebook leads into demo requests.
Pixel & Conversion Tracking
Implementation of Meta Pixel and custom conversion events to optimize campaign performance.
CRM Integration
Seamless lead capture into HubSpot CRM for sales follow-up and segmentation.
Performance Reporting
Weekly performance analysis, cost-per-lead tracking, and creative/campaign optimization.
SMARTER STRATEGY FOR
Better Lead Generation
Lead generation is about attracting the right people, at the right time, with the right message.
At Market Veep, we design high-impact lead generation strategies for companies ready to grow. Whether you’re targeting niche B2B buyers, regional markets, or specific verticals, we bring clarity and precision to your campaigns.
We leverage platforms like Google Ads, LinkedIn, Facebook, and HubSpot to build multichannel funnels that speak directly to your ideal customer profile.
With Market Veep, you can:
- Identify and target high-value buyers
- Personalize outreach by persona and lifecycle stage
- Turn ad clicks into qualified conversations
- Nurture leads with content that converts
- Align marketing with real revenue goals
If you’re ready to fuel your pipeline with leads that close, we’re ready to build the system that gets you there. Reach out for a free consultation and see what’s possible.
Trusted By
We’re proud to partner with these amazing brands. Together, we’re building great things and delivering real results.
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