• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

route-logo-full-inverse@2x

B2B FACEBOOK CAMPAIGN GENERATES 452 LEADS IN 30 DAYS

Route map

Route has emerged as a transformative force for commercial cleaning businesses, igniting growth and efficiency like never before. Through their cutting-edge software, Route has facilitated over 12,000 walkthroughs and crafted more than 16,000 proposals, contributing to an impressive $45 million in revenue generated through their proposals. This remarkable achievement underscores Route's status as an innovative disruptor in the industry, empowering cleaning businesses with tools that streamline operations and maximize profitability. Route's impact extends far beyond mere numbers, fostering a new era of productivity and success for their clients across the commercial cleaning sector.

CHALLENGE:

Route had previously struggled with high costs and low volume in their Facebook lead campaigns. Typical campaigns yielded 30-60 leads at a cost of $20-$40 per lead. 

They needed to significantly improve both cost efficiency and lead volume to scale their customer acquisition efforts.

Route Facebook ad


CAMPAIGN STRATEGY

Market Veep designed a strategic approach focused on effective audience targeting, strategic manual ad placements, and optimized budget allocation to maximize ROI for Route. The primary offer used was a gated ebook, leveraging Facebook lead forms for seamless user engagement and data collection. The campaign was integrated with HubSpot, ensuring that leads were directly funneled into Route's CRM for efficient follow-up.

  • Audience Targeting
    Market Veep conducted detailed audience research to identify and target segments most likely to engage with Route's offering. This included demographics, interests, and behaviors aligned with online shoppers and e-commerce enthusiasts.

  • Manual Ad Placements
    Instead of relying solely on automatic placements, we manually selected placements across Facebook's network to ensure ads appeared where they would most likely resonate with the target audience, optimizing for both reach and cost-effectiveness.

  • Optimized Budget Strategy
    By closely monitoring and adjusting the campaign budget based on real-time performance data, Market Veep maximized the impact of Route's advertising spend. This iterative approach allowed for ongoing refinement and improvement throughout the campaign.

RESULTS

Route Facebook ad
Image Shape

In the first 30 days of the campaign:

452 Leads Generated

The campaign generated a total of 452 high-quality leads through Facebook lead forms.

 

Cost Per Lead Reduced by 90%

The cost per lead decreased significantly from $20-$40 to an impressive $2.58, demonstrating our ability to optimize campaign efficiency.

 

Lead Volume increased by 700%

Compared to previous campaigns, the lead volume increased nearly sevenfold, showcasing the scalability and effectiveness of the new approach. 

 

Facebook Recognition

The campaign was labeled as "High-Performing" by Facebook, underscoring its success and impact within the platform's advertising ecosystem.

Facebook stats

 

"Working with MarketVeep has been a game-changer for us at Route. Their team’s strategic approach and expertise in targeted advertising have dramatically boosted our lead generation while cutting costs. It feels like we're truly partnering with friends who understand our goals and know how to achieve them. Highly recommend them!"

– Ricky Funk
Chief Technology Officer, Route

Route looking at screen data

CONCLUSION

Market Veep's strategic approach to Route's Facebook Ads campaign proved highly effective in achieving remarkable results. By focusing on audience targeting, manual ad placements, and optimized budget allocation, we not only reduced the cost per lead by over 90% but also significantly increased lead volume within a short timeframe. 

This success highlights Market Veep's expertise in digital marketing and our ability to deliver tangible, measurable results for their clients like Route. As a result of this campaign, Route was able to enhance its lead generation efforts, setting a strong foundation for future growth and success.

Shape Icon
Shape Icon
Route screen on laptop
ABOUT

ROUTE

Empower your commercial cleaning business with the Route software platform. Streamline operations, increase sales, and manage your contractor relationships effectively, no matter where you are. Experience the future of commercial cleaning, today.

Visit their website to learn more.