CAMPAIGN STRATEGY
Market Veep crafted a strategic approach aimed at optimizing conversions and enhancing lead generation:
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Product Catalog Downloads
The campaign's focal point was the client’s downloadable product catalog. Facebook lead forms were used to simplify the user journey and improve conversion rates without adding friction for the audience. Most importantly, this high-value conversion offer brought in bottom of the funnel leads that had serious interest in purchasing. -
Tailored Ad Messaging
Ad copy and images were meticulously designed to resonate with Prime Attachments' brand identity and address the pain points of their target audience. The messaging emphasized the superior quality, strength, and reliability of their skid steer attachments, positioning them as indispensable tools for tough tasks. -
Precision Audience Targeting
Market Veep conducted thorough research and projections across various audience segments and budgets. This included comparisons between regional and industry targeting approaches to determine the audience with the highest opportunity to convert. -
HubSpot CRM Integration
By connecting Facebook Ads directly to HubSpot, leads were able to flow into the client’s CRM for fast, easy follow-up by the sales team as well as expanded reporting opportunities.