Leads
6,409+ LEADS GENERATED FOR
EQUIPMENT MANUFACTURER
6,409
$1.42
Cost Per Lead
(B2B Industry Benchmark: $20-40)
118
Dealer Inquiries
The Challenge
Prime Attachments, a trusted equipment manufacturer, partnered with our team to launch and scale its digital marketing program, focused on driving qualified leads through Facebook Ads, Google Ads, and organic search.
They needed to generate high-quality prospective customers, as well as geo-specific leads to fuel their dealer network expansion goals.
Additional goals were to optimize their website, maximize their HubSpot CRM, and redesign their product catalog with the goal of improving user experience, increasing engagement, and enhancing lead generation.
The Solution
In the first year, the campaigns collectively generated 5,781 leads, with the vast majority coming from Facebook Ads.
Despite a lean ad budget, Facebook campaigns alone produced 5,153 leads, averaging 439 leads per month.
In addition to the prospective customer leads, the Facebook campaign generated 118 dealer inquiries in key territories.
Google Ads and SEO added 246 and 382 leads, respectively, supporting a well-rounded acquisition strategy in a traditionally competitive B2B industry.
The website optimization project enhanced functionality and user experience, while the catalog redesign better showcased their products and improved lead conversions.
Key Results:
- 533 leads per month, on average
- 5,781 leads from Facebook ads
- $1.42 cost per lead from Facebook ads, compared to the $20-40 benchmark for B2B advertisers
- 246 leads from Google ads
- 382 leads from organic search
- 118 dealer inquiries
- 5,472 catalog downloads
High-volume Lead Engine
Facebook Ads quickly became the cornerstone of the campaign strategy. With a modest monthly budget, the campaigns were optimized for lead generation forms, targeting users based on location, industries, and specific equipment interests.
Visual creative and messaging highlighted key product benefits and ease-of-contact to maximize conversion rates.
Over 12 months, this channel delivered 5,781 leads, averaging 481 per month; an exceptional return for the investment. This proved that even in B2B manufacturing, Facebook can serve as a scalable and cost-efficient lead source when audience targeting and creative execution are aligned.
Capturing High-intent Demand
Google Ads was deployed to capture users actively searching for equipment solutions. Campaigns targeted transactional keywords tied to specific product types, with ad copy designed to drive urgency and conversion.
Google Ads generated 246 leads (around 20 per month) with stronger buying intent. This channel supported lead quality and ensured our client could engage with prospects closer to the decision-making stage.
Building Long-term Visibility
To complement paid efforts, a foundational SEO strategy was launched to improve search visibility over time. Focus areas included optimizing product pages, publishing educational content, and improving technical site health.
In the first year, organic search produced 382 leads, averaging 32 per month. While still growing, the organic channel laid the groundwork for long-term lead acquisition at zero marginal cost per lead, providing a sustainable complement to paid efforts.
Enhancing The Website For Conversion
The website optimization project aimed at improving both the frontend and backend usability and optimization.
By redesigning key pages with clear calls-to-action and optimizing for better conversion, the website was made more efficient for lead generation.
Streamlining Product Discovery
The catalog redesign project focused on improving the presentation and accessibility of product information. Each product page was enhanced with detailed specifications and high-quality images, allowing visitors to quickly find the products that best suited their needs.
Continuous Optimization
Ongoing performance tracking was a key part of the optimization process. The team used analytics and heat maps to monitor user interactions with the site and catalog, identifying areas for improvement.
This data-driven approach allowed for continuous optimization and steady improvement in lead generation and engagement.
THE COMPONENTS OF A
Winning Lead Generation Strategy
Paid Search
PPC campaign strategy, management, optimization, and reporting.
Facebook Ads
Facebook ads creative assets, audience targeting, and conversion optimization.
SEO
Best practices for on-page and technical search engine optimization.
Website Design
Improved website functionality, user experience (UX), conversion, and search optimization.
Catalog Design
Branded, conversion-focused product catalog design for digital and print distribution.
Content Strategy
Keyword research, content writing, content editing, and publishing.
GEO-Targeting
Localized organic and paid channel optimization for targeted lead generation.
Analytics & Reporting
Performance tracking, campaign insights, and optimization recommendations across all channels.
Before and After
Before
After
MARKETING CAMPAIGNS THAT
Fill Your Sales Pipeline
Market Veep helps B2B clients generate high-quality leads by creating tailored inbound marketing strategies that attract and engage target audiences.
We leverage tools like HubSpot to automate marketing workflows, nurture leads, and improve conversion rates. Our team focuses on data-driven tactics, including SEO, content marketing, and paid advertising, to drive consistent traffic and qualified prospects.
Join forces with our team to achieve:
- Higher lead volume
- Better lead quality
- Lower cost per lead
- Higher conversion rates
- Beautiful branded designs
By aligning marketing efforts with sales goals, Market Veep helps B2B companies build sustainable lead pipelines and accelerate growth.
Trusted By
We’re proud to partner with these amazing brands. Together, we’re building great things and delivering real results.
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