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B2B FACEBOOK CAMPAIGN GENERATES 373 LEADS IN 30 DAYS

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Nestled in the heart of Garfield, MN, Prime Attachments stands tall as a pioneering force in the skid steer attachment manufacturing sector. Established in 2015, Prime Attachments began in a small personal workshop with a steadfast belief: that hardworking individuals shouldn't have to break the bank for durable, top-tier attachments. They set out to engineer and fabricate a diverse range of products, driven by an unwavering mission to dominate the attachment market and redefine the standards of quality and affordability. Today, Prime Attachments proudly distributes their innovative skid steer attachments across the United States and Canada, cementing their reputation as a leader who delivers unmatched performance and value.


CHALLENGE:

Prime Attachments’ previous Facebook Ads campaigns focused on generating link clicks with the intention of converting users on the website, but these efforts did not yield significant conversions.

The foundation was there with a historic cost per click was just under $0.20 and a click-through rate of about 4.5%, however these stats did not result in leads.

Prime Attachments needed a more effective approach to convert clicks into qualified leads and ultimately increase sales.

Prime Attachment facebook ad


CAMPAIGN STRATEGY

Market Veep crafted a strategic approach aimed at optimizing conversions and enhancing lead generation:

  • Product Catalog Downloads
    The campaign's focal point was the client’s downloadable product catalog. Facebook lead forms were used to simplify the user journey and improve conversion rates without adding friction for the audience. Most importantly, this high-value conversion offer brought in bottom of the funnel leads that had serious interest in purchasing.

  • Tailored Ad Messaging
    Ad copy and images were meticulously designed to resonate with Prime Attachments' brand identity and address the pain points of their target audience. The messaging emphasized the superior quality, strength, and reliability of their skid steer attachments, positioning them as indispensable tools for tough tasks.

  • Precision Audience Targeting
    Market Veep conducted thorough research and projections across various audience segments and budgets. This included comparisons between regional and industry targeting approaches to determine the audience with the highest opportunity to convert.

  • HubSpot CRM Integration
    By connecting Facebook Ads directly to HubSpot, leads were able to flow into the client’s CRM for fast, easy follow-up by the sales team as well as expanded reporting opportunities. 

RESULTS

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In the first 30 days of the campaign:

373 Leads Generated

The campaign successfully generated 373 high-quality leads through Facebook lead forms, marking a significant improvement in lead acquisition compared to previous efforts focused solely on link clicks.

 

$1.56 Cost Per Lead

Market Veep achieved an impressive cost per lead of $1.56, whereas the average cost per lead on the platform is projected by some to be as high as $17 per lead. This efficiency allowed Prime Attachments to achieve a greater ROI for their ads.

 

Maintained CPC and CTR

Despite shifting focus from clicks to lead generation, we maintained the success of the historical cost per click and click-through rate while driving their ultimate goal - leads. 

 

Facebook Recognition

The campaign was recognized as "High-Performing" by Facebook, highlighting its exceptional performance and effectiveness in achieving above-average results within the platform's advertising ecosystem.

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“Choosing to use Market Veep’s services has been one of the best decisions we have made! We are a small company looking to grow and they are making our presence known faster than we could have imagined. The onboarding process has been super smooth and the team has really done a great job listening and understanding our company and product in order to create relevant content that speaks to our customers.

Not only has everyone on the Market Veep team been fun to work with, they have been so helpful and their level of communication is top-notch. We can’t wait to see where Market Veep takes us next!” 

– Amy Thompson
Vice President, Prime Attachments

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CONCLUSION

Market Veep's strategic approach to Prime Attachments' Facebook Ads campaign resulted in substantial improvements in lead generation and campaign efficiency. By leveraging targeted audience segmentation, compelling ad creatives, and streamlined lead capture methods, they successfully transformed Prime Attachments' digital marketing outcomes.

This success underscores Market Veep's expertise in digital marketing and their commitment to delivering tangible, measurable results for clients like Prime Attachments. The campaign not only enhanced lead generation efforts but also positioned Prime Attachments for sustained growth and success in their competitive market of heavy-duty skid steer attachments.

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ABOUT

PRIME ATTACHMENTS

Prime attachments are simply a different breed. Bigger. Stronger. Tougher. Designed to conquer even the toughest tasks, every one of their skid steer attachments is crafted from quality commercial-grade materials and is rigorously tested and evaluated before leaving the shop. That’s why they can confidently say that Prime Attachments are “Built to be Badass.”

Visit their website to learn more.