HELPING INDIANA PORK CONNECT MARKETING, SALES, AND SERVICE WITH HUBSPOT

Days to Launch

Onboarded Hubs

Food

Industry

The Challenge

Indiana Pork faced operational fragmentation with marketing, sales, and customer service teams operating in separate systems. Data silos limited visibility into customer behavior, slowed follow-up, and resulted in inconsistent reporting.

Their team needed a single platform that could unify lead generation, deal management, and service delivery while supporting automation, reporting, and consistent customer communication. The goal was to build a scalable infrastructure that aligned all customer-facing operations across the organization.

The Solution

Market Veep implemented a coordinated onboarding strategy across Marketing, Sales, and Service Hubs. Our approach focused on creating a single, centralized ecosystem with tailored configurations for each team.

Marketing connections, sales pipelines, and service workflows were all integrated, while automation and custom properties ensured consistent data capture.

We provided live, role-specific training and support to ensure every team member could confidently adopt HubSpot.

By combining strategic planning, technical setup, and user enablement, Indiana Pork gained a unified platform to drive efficiency, customer satisfaction, and measurable growth.

Key Results:

Fully unified Marketing, Sales, and Service Hubs for centralized operations
Custom deal pipeline with 10 stages tailored to Indiana Pork’s sales cycle
Configured service ticket pipeline with 10 ticket statuses for streamlined support
Centralized lead and customer data across all teams for improved reporting
Integrated social media and advertising accounts to optimize campaigns
Connected tracking and analytics for full visibility into marketing performance
Branded email and landing page templates for professional, consistent messaging
Streamlined forms with automation to capture and route leads and tickets
Customized object views and created settings to simplify daily workflows
Enabled inbox and calendar connections for sales and service teams
Automated lead and ticket routing to reduce response time
Imported sales and service data with up to 20 custom properties
User-specific dashboards for marketing, sales, and service teams
Increased team adoption through live, hands-on HubSpot training sessions
Established a scalable foundation for future automation, segmentation, and growth

Cross-Functional Alignment

We ensured marketing, sales, and service processes were aligned, eliminating silos and providing a single source of truth for all customer interactions.

Data-Driven Architecture

Custom properties, object views, and pipelines were carefully structured to make reporting actionable and decision-making faster.

Automation as a Foundation

Deal and ticket routing were automated to save time, increase responsiveness, and reduce human error.

Role-Specific Training

Hands-on training sessions were tailored to each team’s workflow, ensuring all users were confident and productive from day one.

CORE ELEMENTS OF A

Successful HubSpot Transformation

Pipeline Design

Custom sales and service pipelines mapped to real workflows.

Record Routing

Routing rules for faster sales and customer support responses.

Data Import

Clean import of marketing, sales, and ticket data with custom properties.

Marketing Templates

Branded templates for consistent communication.

Tracking Setup

Full implementation of tracking code and analytics.

Forms & Lead Capture

Optimized forms with automated routing.

Social & Ads Integration

Connected accounts for centralized campaign management.

Object Customization

Tailored views and create settings for efficiency.

Inbox & Calendar Connection

Streamlined email and scheduling workflows.

Brand Defaults

Unified account and branding settings across hubs.

Subdomain Configuration

Proper setup for landing pages, emails, and knowledge base.

HubSpot Training

Hands-on sessions for confident adoption.

Conclusion

Indiana Pork’s triple Hub onboarding demonstrates how a fully integrated HubSpot ecosystem can transform operations across marketing, sales, and service.

By centralizing data, automating workflows, and empowering users, the organization gained a single platform for growth, visibility, and efficiency.

Market Veep’s approach combined strategic insight with technical execution to deliver a scalable, user-friendly system built for long-term success.

Integration

All teams now work from a unified system, improving collaboration and insight.

Automation

Lead, deal, and ticket flows save time and reduce errors.

Adoption

Training and user-friendly configurations ensured full team engagement.

UNLOCK UNIFIED GROWTH WITH

Strategic Hubspot Onboarding

A connected HubSpot ecosystem can transform every team’s workflow and deliver measurable results. Market Veep’s strategic onboarding ensures your marketing, sales, and service hubs work together seamlessly.

Partner with Market Veep to:

Align all customer-facing teams under one platform
Automate critical workflows to save time and increase efficiency
Gain full visibility into customer journeys and ROI
Build a foundation for scalable growth

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