STRATEGIC HUBSPOT ONBOARDING FOR BOOLEAN GIRL

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The Challenge

Boolean Girl needed a centralized, reliable marketing infrastructure to support their rapid program expansion and multi-channel engagement. Their legacy systems created data silos, inconsistent tracking, and inefficient campaign processes that slowed growth.

With disconnected tools and limited automation, their team lacked visibility into performance and struggled to execute repeatable marketing workflows.

Boolean Girl partnered with us to implement HubSpot strategically to establish alignment, clarity, and long-term scalability across their marketing operations.

The Solution

We led a comprehensive strategic onboarding of HubSpot Marketing Hub, ensuring the portal was configured to match Boolean Girl’s operational model, data governance needs, and audience engagement goals.

Beyond technical setup, we focused on creating a unified infrastructure, optimized data structure, and scalable processes across email, automation, analytics, and forms.

By aligning their marketing workflows with HubSpot best practices and integrating key platforms, we positioned Boolean Girl to execute smarter campaigns with greater efficiency and visibility.

Key Results:

Unified marketing systems within a single, scalable HubSpot environment
Installed tracking and analytics integrations for full-funnel visibility
Established branding and account defaults for consistent execution
Connected social and ads accounts for streamlined multi-channel campaigns
Implemented Google Analytics and tracking code for data-driven insights
Connected subdomains to support landing page and email hosting
Set up email sending authentication to improve deliverability
Imported structured contact data with custom properties
Built tailored contact and company views for faster decision-making
Standardized object creation settings to support cleaner data
Recreated and deployed three high-performing website forms
Turned on Collected Forms to ensure no inbound data is missed
Designed custom email and landing page templates
Trained team in core Marketing Hub functionality and workflows
Established a scalable foundation for future marketing automation

Process-Aligned HubSpot Architecture

We structured the portal around Boolean Girl’s real operational flows, ensuring every tool and setting reflected how the team works day-to-day.

Unified Data + System Integration

By connecting all essential platforms and standardizing data structures, we eliminated silos and ensured reliable, centralized visibility for decision-making.

Scalable Governance & Automation Readiness

We established clean data rules, standardized object creation, and configured forms and tracking to support future automation at scale.

Brand Consistency Through Custom Assets

Custom templates, defaults, and authenticated email domains ensured consistent, professional execution across all marketing channels.

Team Enablement for Sustainable Success

Hands-on HubSpot training empowered the Boolean Girl team to confidently manage, optimize, and expand their marketing operations internally.

CORE BUILDING BLOCKS OF A

High-Performing HubSpot Portal

Data Structure

Custom properties and clean import to support segmentation.

Branding Defaults

Unified branding for consistent campaign execution.

Tracking Code

Full-funnel visibility across all site touchpoints.

Analytics Connect

Integrated Google Analytics for deeper insights.

Social Connect

Connected all social channels for centralized publishing.

Ads Integrations

Synced ad accounts for unified reporting and targeting.

Email Domain

Authenticated sending for higher deliverability.

Subdomains

Dedicated landing page and email hosting infrastructure.

Templates

Custom email and landing page designs aligned to brand.

Forms

Rebuilt forms for accuracy, tracking, and automation readiness.

CRM Views

Tailored object views for faster workflow efficiency.

Training

Marketing Hub training to empower internal adoption.

Conclusion

Our strategic HubSpot onboarding provided Boolean Girl with a unified, scalable, and insight-driven marketing infrastructure. By aligning their data, processes, integrations, and brand assets within a single, cohesive system, we equipped their team with the clarity and efficiency needed to execute campaigns with confidence.

With a stronger operational foundation and a fully optimized HubSpot environment, Boolean Girl is now positioned to accelerate growth, improve engagement, and build long-term marketing momentum.

System Integration

A fully connected ecosystem now enables Boolean Girl to run cohesive, data-driven campaigns with less friction and clearer visibility.

Operational Clarity

With structured processes and clean, aligned data, the team can execute faster and make more informed marketing decisions.

Sustainable Growth

The strategic HubSpot foundation positions Boolean Girl to expand programs, automate workflows, and scale efficiently as demand grows.

BUILD A SMARTER

Marketing Foundation

If you’re ready to streamline your marketing operations and unlock the full power of HubSpot, we can help. Market Veep specializes in strategic onboarding that aligns your processes, data, and technology for long-term success.

Partner with Market Veep to achieve:

Stronger data quality and structure
Faster, more efficient execution
Clearer marketing visibility and reporting
Seamless multi-channel integration
Scalable systems that grow with you

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