Careers | Fractional Head of Strategy

WHAT’S IT LIKE TO BE A

Fractional Head of Strategy at Market Veep?

Drive client marketing strategies, provide strategic guidance, and ensure campaigns are aligned with business goals. Here’s what you’ll focus on:

Marketing Strategy Direction

Define and uphold the strategic framework, methodologies, and standards used to develop client marketing and lead generation strategies across the agency.

Overall Client Performance

Maintain accountability for overall client performance by monitoring lead generation results, identifying risks or gaps, and guiding corrective action across accounts.

Innovative Campaign Strategy

Partner with the strategy team to design innovative campaign approaches and solve complex marketing challenges when clients need new or improved ways to drive results.

Coaching & Mentorship

Provide ongoing coaching and strategic guidance to team members, reviewing work for quality and consistency while helping strategists grow in confidence and expertise.

Recruitment & Hiring

Recruit, onboard, and develop Marketing Strategists, ensuring the team has the skills, tools, and support needed to deliver high-quality work.

Service Delivery Optimization

Identify operational inefficiencies and recommend process improvements to enhance service delivery, scalability, and client experience.

Client Feedback & Retention

Design, deploy, and manage client satisfaction initiatives, including NPS surveys and structured feedback collection. Analyze results to identify trends, surface risks or opportunities, and partner with teams to turn feedback into actionable improvements that strengthen retention and client experience.

Client Relationship Recovery

Act as the senior point of contact for client escalations, addressing concerns, restoring trust, and aligning internal teams to resolve issues effectively.

Your Professional Experience:

5+ years of experience in B2B marketing, demand generation, or growth strategy, preferably in an agency or consulting environment.
Proven experience leading and scaling marketing strategy teams, including hiring, coaching, and performance management.
Strong track record of owning client portfolios and driving measurable lead generation and pipeline results.
Experience developing and overseeing multi-channel marketing strategies, including inbound, outbound, paid media, and content-led programs.
Demonstrated ability to manage executive-level client relationships and handle escalations effectively.
Experience analyzing performance across multiple accounts and translating data into strategic recommendations.
Proven experience building processes, standards, and frameworks that improve consistency and scalability.
HubSpot knowledge and expertise across Marketing, Sales, Service, Operations, and/or Content Hubs.
Strong understanding of B2B buyer journeys, attribution, and funnel performance.
Experience creating executive-level reports and presenting insights to internal leadership teams.
Ability to collaborate cross-functionally with strategy, account management, content, creative, and operations teams.

What You’re Obsessed With:

Driving consistent, measurable lead generation results across a diverse client portfolio.
Building scalable marketing strategies that balance innovation with repeatable success.
Developing and empowering high-performing Marketing Strategists.
Holding a high bar for strategic quality, accountability, and client service.
Turning performance data into clear insights and decisive action.
Solving complex client challenges with thoughtful, creative marketing approaches.
Elevating the client experience through proactive communication and continuous improvement.
Listening to client feedback and using it to strengthen strategy, processes, and retention.
Creating clarity and alignment across teams through strong frameworks and expectations.

A Day in the Life…

You start your day by reviewing client performance metrics and progress on ongoing projects, identifying opportunities to improve lead generation, conversion, and ROI. You generate ideas and develop strategic recommendations tailored to each client’s goals, then collaborate with internal teams to ensure campaigns and initiatives are executed smoothly.

Throughout the day, you meet with clients to present strategies, review results, and provide guidance on marketing, HubSpot optimization, and revenue operations. You also track KPIs, analyze trends, and make data-driven adjustments to ensure campaigns deliver measurable results. Between meetings, you coordinate projects, monitor timelines, and ensure that your strategic plans are implemented effectively.

Your role combines client-facing partnership, strategic thinking, and cross-functional collaboration, ensuring clients achieve their business goals while maintaining strong satisfaction and retention.

Apply Now

HOW DO YOU BECOME A

Fractional Head of Strategy
at Market Veep?

Each step is thoughtfully designed to evaluate skills while providing insight into our team and culture.

Introductory Chat (15 minutes)

A quick conversation to get to know each other and discuss your background.

Team Interview (45–60 minutes)

Review a strategy presentation sample (compensated with a gift card) and explore culture fit and alignment with our core values.

Executive Interview (45-60 minutes)

Meet with our senior leadership team to discuss your background, experience, goals, and culture alignment.

HubSpot Demo (15 minutes)

A brief walkthrough of the HubSpot platform to understand your familiarity and approach.

Reference Check & Offer

Final step where references are verified and an offer is extended.

FRACTIONAL

Flexibility & Balance

Flexible Hours

Determine your own working hours.

100% Remote

Work from anywhere in the world.

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Repeatable HubSpot projects.

Zero Selling

Receive clients completely post-sale.

Collaboration

Work closely with our in-house experts.

Culture

Join happy hours, team chats, and more.

Balance

Fit your workload to your lifestyle needs.

We focus on people

People first, always. Our culture of trust and support is why these recognitions matter.

FRACTIONAL HEAD OF STRATEGY