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Recent Articles

40 Stats That Prove the Value of Marketing For Manufacturers

The potential ROI of marketing for manufacturers has been proven time and again in B2B industry research. We’ve assembled 40 ...

Benefits of Marketing Automation for Manufacturers

The digital era has left no industry untouched. Marketing automation tools offer firms powerful data insights, improved ...

6 Lead Generation Techniques for DUI Attorney Marketing

A DUI law firm relies upon marketing to aggressively pursue a particularly urgent clientele: DUI leads. Optimize your DUI ...

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24 Brand Repositioning Examples That Actually Worked

What Is Repositioning? Brand repositioning is a marketing term that refers to a company's attempts to adjust its own public ...

Top 7 Free B2B Lead Generation Software and Tools

B2B lead generation in the post-COVID environment will be critical to a swift recovery. However, it’s not easy to crank lead ...

6 Crisis Marketing Strategies: Lessons from Pandemic

COVID-19 has turned marketing upside down. Businesses need to react quickly to adjustments in buyer behavior and pain ...

Leading Through Crisis: Aligning Sales and Marketing

There are subtle but crucial differences between managing your team during a crisis and leading your team through a crisis. ...

Marketing for SaaS: Recovering From COVID Sales

Clients are reluctant to commit to SaaS contracts when every week feels more uncertain than the last. A few strategic shifts ...

4 Strategies to Boost Website Traffic After COVID

Finding new ways to boost website traffic is an ongoing task for many companies. High traffic can generate plenty of leads ...

5 Ways to Adjust Your SaaS Sales Process After Coronavirus

Software-as-a-Service (SaaS) has been an incredibly lucrative business model in recent years. However, the SaaS sales ...

Prioritize Client Delight with These 8 Easy to Measure KPIs

Happy clients drive revenue. But how do we know they’re happy? You’ve got to ask! But don’t stop there — turn the results ...

5 of the Most Important KPIs to Measure After COVID-19

As most of the country gradually starts to reopen after shutting down in response to the coronavirus pandemic, companies are ...

8 Inbound Tips and Strategies for Closing Deals

Closing a sale can feel like balancing on a tightrope. You have to be mindful of how you’re positioning your brand, how your ...

Cost of High-Quality Virtual Conference

Everyone understands the value of attending an industry event, especially since conferences continue to be the de facto best ...

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