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Chatbot vs. Live Chat: Which One Should You Use?
With 79% of businesses saying that live chat has had a positive effect on sales, revenue, and...
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3 Ways to Use Live Chat for Sales
Modern sales processes revolve around the buyer. That means communicating with them when and how...
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How Can You Improve Your Lead Follow-Up Process?
Someone has just downloaded one of your content offers by filling out a contact form on your...
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6 Best Sales Enablement Tools to Increase Your Team’s Productivity
Sales enablement is crucial if you want your company to soar. According to Gartner’s definition,...
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Why the Marketing Flywheel is Taking Over the Sales Pipeline
Gartner predicted in 2011 that customers would manage 85% of their relationship with an enterprise...
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Lead Nurturing Strategy: Boost Sales & Advocacy
It’s a simple (but oft-repeated) tidbit of business wisdom: half of your qualified leads are not...
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Buyer Personas Matter: 5 Tips for Knowing Your Audience
There are few things more fundamental to your company’s success than its buyer personas. These...
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Content That Explores All Marketing Funnel Stages
There’s a bit of a paradox at work in the content marketing funnel. On the one hand, many companies...
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5 HubSpot Tools to Drive Sales for Startups
The HubSpot software suite has a little something for everyone — marketing, sales, service; you...
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3 Common Inbound Marketing Challenges and Solutions
Inbound marketing is the dominant force in the industry for a reason: it works. Instead of relying...
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Digital Ad Spend and Lead Generation Relationship
Lead generation is the lifeblood of your business. While there are plenty of unpaid channels to...
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4 Live Chat Best Practices
Successful businesses adapt to the demands of their consumers. People are increasingly demanding...
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When Should My Sales Team Reach Out to an Inbound Lead?
A visitor comes to your website and fills out a contact form. When should you reach out? The right...
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Streamline Your Sales Pipeline Management with These 5 Tips
Your company’s sales pipeline touches every stage of your sales process. It not only helps you keep...
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4 Things to Look For in a Marketing Agency for Startups
A startup business is perfectly positioned to take advantage of an outside marketing agency. The...
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How to Personalize Your HubSpot Chat Profile
Offering a live chat window on your website gives your visitors a direct line to receive answers to...
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4 Common Mistakes Scaling Startups Should Avoid
In his book Future Shock (1970), Alving Toffler coined the term “overchoice.” He needed a word to...
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Is HubSpot for Startups a Good Investment?
Every startup begins with an underdog story. You’re wading into the fray like a plucky squire to...
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How to Identify and Address Customer Pain Points
But what are pain points and how do you go about identifying them? You’ve come to the right place...