• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

Improve Your Email Marketing Results With These Simple Tips

Improve Your Email Marketing Results With These Simple Tips

If your emails are falling flat, there are a few steps you can take to improve your results. Send your emails at the right time, make your emails clear and easy to read, and always follow the rules.

Any good fisherman knows that fishing involves more than casting your line out. How and when matters, not to mention what kind of bait you use. Email marketing is no different. If you don’t send the right emails to the right people at the right time, your messages may be ignored. But never fear - there are plenty of ways for you to improve your email marketing results.

Strike while the iron is hot.

To garner top-of-mind recognition in your client base, it’s important to contact them as soon as possible so that initial connection with your company isn’t lost on them. Within a day of prospects signing onto your mailing list, send them a welcome message with a few tasteful article recommendations, promotions, or other marketing material.

Pro-tip: If you automate this approach, you’ll be able to reach your customers sooner and with less effort. Consider using a tool like MailChimp or HubSpot Workflows to garner more leads in less time.

Improve Your Email Marketing Results With These Simple Tips
Featured Image Bottom Icon

Make your emails readable under any circumstance.

Email clients are flighty, finicky things. For whatever reason, your content may be converted to plain text upon its arrival. Depending on your layout, the content could also be received in an ugly, disjointed mess - especially if that layout includes background images (We’re looking at you, Outlook).

To keep your readers reading, even under worst-case scenario-type content malfunctions, take a few minutes to ensure the following:

  • The links you’ve included have been shortened
  • You’ve included preheader text for your message (Many email marketing solutions have this built-in; however, you can also do it manually fairly easily)
  • All your images have alt text, including your CTA buttons
  • If you use a background at all, use colors instead of pictures

Send short, easy-to-read messages

Like a good resume, readers of your email campaign need to see the benefit of opening the message before they actually decide to click on it. If you want higher click through rates and better engagement from your messages, try the following:

  • Keep the subject short and actionable
  • Use a writing style applicable to your audience - should it be personal, professional, or casual?
  • Avoid “spam words” like the ones in this list
  • Condense your content

Play by the rules.

The FTC has released some pretty clear guidelines on what message content may constitute spam. By following the rules they’ve published on the page linked above, you’ll improve your email marketing results and stay out of the spam folder. Compliant messages need to contain the following:

  • A valid postal address
  • The option to unsubscribe from your mailing list
  • Clear information as to who’s sending the message, who the recipient is, and where users can contact you, should they have any questions

This isn’t in any way an exhaustive list, and you should always check the FTC’s website for particulars.

Improve Your Email Marketing Results

Chances are your email campaign could stand to improve on one or more of the conditions we’ve mentioned above. When you take the time to revise your content with these suggestions in mind, you have a much higher chance of getting your messages opened and read. Best of luck!

New Call-to-action

Get The Latest From
Market Veep


Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.



Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.