Exploring the Latest Manufacturing Marketing Trends

Embracing Sustainable Practices in Manufacturing Marketing

Widespread support of sustainability is on the rise, as reflected by everything from consumer reports to the recent wave of legislation involving clean energy initiatives. The good news is that adopting a more planet-friendly approach can be great for both your reputation and your bottom line.

From a practical standpoint, sustainability can help your company reduce waste and increase efficiency. But it can also be a powerful way to attract B2B clients who share your company’s green values.

Check out the growing list of manufacturers who have participated in the EPA’s E3's Green Suppliers Network Assessment. Sustainable trends in manufacturing industry practices aren’t going anywhere anytime soon, so it’s definitely worth getting in on the ground floor.

Leveraging Technology for Competitive Advantage

Not so long ago, you might have assumed that words like “artificial intelligence” and “automation” would only be used to describe marketing strategies for robotics manufacturers. But today, manufacturers in a variety of different industries now use tools like automated email campaigns and AI chatbots to attract and engage leads.

Let’s take a look at some of the latest trends in manufacturing industry marketing and how you can use them to increase sales.

Industrial Internet of Things (IIoT). IIOT can revolutionize your factory floor by connecting machines and devices in real time. But the same technology can also be used to collect valuable insights into how customers interact with your products, highlight areas in need of improvement, or inform your next marketing campaign.

Data Analytics. If your factory uses analytics to collect IIoT data, then why not use the same technology to collect customer data that can optimize your next campaign?

Virtual Reality (VR) and Augmented Reality (AR). Many manufacturers now use VR and AR for everything from training to remote maintenance. Consider passing this handy innovation on to your customers by allowing them to interact with your products in a virtual environment.

Engaging with the Growing Influence of Social Media

While social media may not be as high-tech as employing an IIoT system or creating a VR showroom, it’s no less important when it comes to winning new clients. With the right strategy, social media platforms can be lead generation goldmines.

Establishing a strong brand presence on social platforms like LinkedIn, YouTube, and even Twitter can go a long way toward increasing your company’s visibility. It can also open digital doors when it comes to direct outreach, community building, and earning trust.

Many social media platforms also offer their own powerful suite of targeted lead generation tools such as paid ads, business research, and data tracking. The right social listening strategies can also prove invaluable for collecting feedback that leads to customer-informed business decisions.

Last but not least, social media can keep you up to date on what’s happening in your industry. From the latest loyalty program trends to competitor updates, being in the know can prove incredibly useful.