Meet The Author
Sam Meza
More From Sam Meza
50x52: Thank You to Our March Charities
While they serve very different communities, they all share a common goal - empowering people to...
How to Book More Sales Meetings with the HubSpot Meetings Tool
HubSpot offers such a robust and powerful suite of marketing and sales tools, it can be easy to...
HubSpot Email Tracking Software: Why We Love It + How to Get Started
If you haven’t already set up your HubSpot email integration, you’re missing out big time!...
50x52: Thank You to This Month's Featured Charities
Beth Israel Lahey Health Mission: To provide extraordinary care, where the patient comes first,...
7 Ways to Boost Sales in Logistics, Freight, and Transportation
Sales in logistics can prove difficult to scale for small or growing companies who rely on...
Which Facebook Campaign Objectives Should I Use?
The advertising objective that you choose will have a significant influence on the elements that...
Facebook Bidding Strategies for Beginners
We all dream of a limitless marketing budget, but the reality is that securing those sought after...
The 15 Facebook KPIs You Should Be Tracking
There are 11 Facebook campaign objectives to choose from. But when you add in dozens of Facebook...
70 Facebook Terms & Definitions
Whether you’re choosing a campaign objective or determining the best Facebook KPIs, one of the most...
The 14 Secrets to an Engaging Live Chat Window Design
Live chat for business is the most up-and-coming channel for customer support, sales, marketing,...
Chatbot vs. Live Chat: Which One Should You Use?
With 79% of businesses saying that live chat has had a positive effect on sales, revenue, and...
3 Ways to Use Live Chat for Sales
Modern sales processes revolve around the buyer. That means communicating with them when and how...
4 Live Chat Best Practices
Successful businesses adapt to the demands of their consumers. People are increasingly demanding...
How to Personalize Your HubSpot Chat Profile
Offering a live chat window on your website gives your visitors a direct line to receive answers to...
How to Set Your Availability in HubSpot Live Chat
Website users expect immediate assistance when they use live chat. They’re looking for instant...
How Sales and Marketing Alignment Captures (and Closes) More Leads
Every employee within your organization possesses a set of skills that they are uniquely proficient...
5 Unexpected Ways Blogs Can Improve Sales Performance
Blogging is a foundational element for content marketing — and for good reason.
What is Sales Enablement? (Hint: It's Not a Mythical Creature!)
Sales enablement means providing your sales team with the content, resources, and tools they need...
Sales CRM Tools Are Your Sales Team's BFF (They Just Don't Know It)
If you use an effective customer relationship management software (CRM) to its full potential, you...
