Cannabis Marketing Statistics [Infographic]

Bill Viau 1 min read Jul 16, 2019

It's fortunate that we've seen the rise of cannabis marketing coincide with the age of digital, inbound “content marketing.” Where traditional advertisements live and die at the moment the customer is exposed to them, and disappear when you stop paying for channel access, inbound marketing content is evergreen.

Cannabis marketing is all about inbound. It’s a challenging atmosphere out there for the booming legal cannabis industry, with federal law restricting traditional advertising channels and social platforms prohibiting the sale of cannabis products, and even cannabis marketing.

However, with expert advice and an impactful digital strategy it’s possible to grow your “cannabusiness” organically with smart and thoughtful cannabis marketing content. You just have to know what to do, how you’re allowed to do it, and why it will bring the leads to you. If you're looking for a place to start your cannabis marketing efforts, then this infographic is for you.

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FAQs

What’s the best type of content to use on social media?

According to 43% of B2C marketers, pre-produced video is the most successful type of social media marketing for cannabis-focused content.

What are cannabis customers watching videos for?

According to HubSpot, 68% of customers watch videos to learn about a product or service. Particularly within the cannabis industry, people want to go to a place that “feels” like them and video is a great way to convey what their in-person experience will be like. This makes videos a great way to showcase what makes your company stand out.

Do we need to think about “timelimits” on our social posts?

In a way, yes. While once something is on the Internet it achieves a certain permanency. But due to the unique nature of social media, there are some time considerations to keep in mind. For example posts on Facebook have a “lifespan” of 5-6 hours.

What’s the most popular type of Facebook post?

Without a doubt, anything with a photo or graphic image. Posts using those are shared 93% more and commented on 104% more than simple text-only posts.

Cannabis Marketing Statistics [Infographic]

FAQs

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