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Marketing Agency vs. In-House Marketing Team [Infographic]

Marketing Agency vs. In-House Marketing Team [Infographic] When you purchase through links on our site, we may earn an affiliate commission.

Your business is growing. You've networked, gone to trade shows, and hit the pavement running. Maybe you've even taken out a few ads. But in order to keep growing, you'll need a steady flow of leads coming in. It's time to make a decision about marketing. So, should you work with a marketing agency or hire an in-house marketing team?

There are pros and cons to each approach.

With an in-house team, you have more oversight. Also, your in-house team spends every working hour on your company's projects.

With a marketing agency, you don't have to hire or train anyone. You get instant access to a diverse set of skills. Furthermore, your agency team can offer independent insight into your strategy.

But most businesses are concerned about cost. Hiring an in-house team is extremely expensive, and most marketing budgets are thin at best.

You could hire a single person to handle the task. But to get the real benefits of digital marketing, you'll still need additional talent. At the very least, you need a web developer who can work on your website. If you add in overhead, an in-house marketing team could cost you hundreds of thousands of dollars.

Marketing Agency vs. In-House Marketing Team [Infographic] Featured Image Bottom Icon
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For a clearer look at the numbers, check out our marketing agency infographic:


Most companies appreciate the importance of digital marketing, which is why every company has a website. But not every company knows how to leverage tools like blogging and social media.

At the very least, an agency can give you a second opinion about your marketing assets. On a budget, an agency can pick out the most important strategies to focus on. If you decide to keep them on, they'll take care of the legwork for you.

Agencies will cost you a fraction of an in-house marketing team. They have all the skills you need to launch your digital marketing campaigns. Some companies love their agencies so much that they work with them for years.

But, if you have the budget for it, you may want to hire your own team. Both are viable strategies for growing your business.

Good luck, and happy marketing!

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Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.