• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

The Inbound Marketing Methodology: Delight

The Inbound Marketing Methodology: Delight When you purchase through links on our site, we may earn an affiliate commission.

You've attracted visitors, converted them into leads, and closed them as customers. Now it’s time to delight your customers so much that they promote your brand. Welcome to the Delight stage of the inbound marketing methodology.

Delight is the fourth stage of the inbound marketing methodology which consists of Attract, Convert, Close, and Delight.

This stage is all about providing remarkable experiences for your customers. Some sales and marketing teams think their job is over once the sale is complete. And while it’s true that you should delight your customers throughout their entire buyer’s journey, you don’t want to forget about them after they’ve signed on the dotted line, either.

But first, let’s look at how far you’ve come. If you’ve read any of our previous posts on the inbound marketing methodology, you know that your hard work has paid off at this stage. You’ve used content, SEO, and social media to attract visitors to your website. You’ve converted those visitors into leads using forms, long-form content, and other conversion opportunities. And your sales team has closed your leads using lead scoring techniques, workflows, and their CRM.

Delighting people who are already customers is a means of building brand loyalty. Brand loyalty can provide you with repeat business from your current customers and new customers through word-of-mouth promotion. Existing customers spend more and cost 10 times less than attracting someone new through your regular marketing activities. 

So, how do you do it? Here are some techniques that can help.

The Inbound Marketing Methodology: Delight Featured Image Bottom Icon
When you purchase through links on our site, we may earn an affiliate commission.

Send Follow-Up Emails

It’s important to manage and respond to customer messages on every channel they use, but email is still people’s favorite method of communicating with businesses. Just as you created email workflows for your sales prospects, you can create email workflows for your customers. For example, you can send them emails offering special deals and discounts or you can create workflows to address customer queries and comments.

In a follow-up email to your customers, continue promoting content that is relevant to them. You have a good idea of what they need and care about. Prove it with timely and relevant recommendations. Give them updates on what’s happening at your company, inside and out. If you have the capability, you can even create a separate blog or newsletter for your customers.

If you provide your customers with software or some other type of service, you may want to use email to answer questions and concerns. This may require agents to respond, but responding quickly could determine whether you get shining reviews on review sites or not.

Consider other channels your customers might use, such as live chat, online forums, SMS, or a good old-fashioned hotline.

New Call-to-action

Create Smart Content

Some Content Management Systems, including HubSpot, enable you to create smart content. Smart content changes based on who is viewing it. It can help you increase conversion rates on your website and make your pages more intuitive for customers.

For example, you likely have one or more content fields on your homepage. It only makes sense that your customer of 3 years should see something different when they visit your site than someone who is visiting for the first time. Replace call to action text with customer support text. Change your calls-to-action so they change based on who is looking at them. A visitor might see a button that says, “Download Our Guide,” while a customer sees a “Contact Support” button.

You can do the same thing with forms. If a visitor has already filled out a contact form, the fields will change based on the information you want and the information you’ve already collected about them. A first-time visitor may see a basic contact form while a visitor might see a form to submit a query to your support team.

Host Surveys and Events

A great way to find out what your customers think of you is through a survey. Make it your priority to continue engaging your customers so you can find out if you’re meeting their needs. Their responses will indicate how well you’re serving them, but they may also provide you with ideas of how to tweak your product or service.

Events are one of the best tools for delighting customers. They can vary depending on your goals. Maybe you want to host a regular series of instructional webinars on how to use your product. Or maybe you just want to throw a party for your best customers. Providing help and showing appreciation is a great way to stay top-of-mind and encourage your customers to spread the word.

Events are also marketing opportunities. Take photos and recordings of your events. Post them on your website to show how much you appreciate your customers. Use your webinar recordings as marketing assets. You can even put them behind a form to capture leads.

Use Social Media and Other Tools

Social media is now a ubiquitous tool for most businesses, but how they use it varies widely depending on their goals. Marketers use Twitter, Facebook, LinkedIn, and other platforms to promote content and bring in more leads. But your customer support team can use them, too.

Some customers may @ your business on social media with questions, suggestions, or concerns. Make sure you have someone monitoring your social media tools to respond to these pings. If it becomes widely known that you are active on social media, more customers may engage with you. People who aren’t customer may become aware of your business.

Who knows? If people love you enough on social media, you may get featured in a magazine article!


Give the Delight stage as much time and effort as the first three. Just because someone handed you their money doesn’t mean you can drop off the face of the Earth! Follow up with your customers on their favorite channels. Design your website to be helpful to first-time visitors and people who have been with you for years. Hold events that delight them and ask for their feedback with surveys. Talk to them on social media.

Not every brand can turn itself into a lifestyle, but these practices will help you build customer loyalty, at the very least. If they love you enough, they’ll sell your product or service for you!


What is the purpose of the delight stage of the inbound methodology?

While it may be the last stage of the inbound marketing methodology, the delight stage definitely isn’t one you want to overlook! But exactly what happens in the delight stage of the inbound methodology?

At this point, you’ve done the hard work of attracting prospects and converting them into paying customers. Now it’s time to turn those customers into loyal brand advocates.

Depending on which dictionary you use, the average delight meaning is something along the lines of “ to give joy or satisfaction to.” In business terms, the art of delighting involves ensuring that your customers are satisfied with their purchases and happy they chose to buy from your company.

Tools to use in the Delight stage

In the previous stages, you’ve created email workflows for your sales teams, implemented SEO strategies, and gotten the right content in front of all the right people. The good news is that there are just as many tools and strategies designed to help you spread inbound marketing delight.

Most come back to a few simple truths. Customers love doing business with companies who care what they think and offer plenty of support to help them make the most of their purchases.

So how can your company become the type of business that does both? Showing you care about customer satisfaction can be as easy as requesting customer feedback. You might consider using tools like:

When it comes to providing support, make sure your customer service team is equipped with all the right tools. Additionally, make it as easy for customers to find answers as possible, by using tools like:

Best Practices of the Delight Stage

Consistently delighting customers isn’t just good business, it can also be a powerful marketing strategy. If you really want to nail the delight stage of the inbound methodology, there are several key considerations you’ll want to keep in mind.

  • Delighting customers often means being willing to go above and beyond mere customer satisfaction.
  • Find a way to ensure that obtaining high-quality support is as quick and easy for customers as possible.
  • A little personalization goes a long way.
  • Respond to feedback rather than just gathering it.
  • Adopt a people-first approach.
  • Evolve alongside customer-led insights.

Last but not least, put on your customer hat and think about the last time a company really delighted you. What about your interaction with a salesperson or customer service rep stood out in your mind? As you go about your daily life, make it a point to notice these pleasant surprises and think of ways that you can integrate them into your own business.

New Call-to-action

Get The Latest From
Market Veep


Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.



Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.