Inbound Marketing for VC-Backed Startups [Infographic]

Inbound Marketing for VC-Backed Startups [Infographic]

Bill Viau Bill Viau 1 min read Jul 12, 2019
Inbound Marketing for VC-Backed Startups | Market Veep
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Venture capital backing can kick start your growth in a big way—but you’ve got to know what to do with it. Prepare for your critical moment with a strong understanding of the growth priorities and initiatives that will bring your founding dream team’s best traits to a revved-up enterprise. An inbound platform springboards your VC-backed startup with evergreen content, powerful automation tools, and tighter alignment between departments.

It’s challenging to create a profitable business. The early stages of a venture capital-funded startup are stressful: you’re breaking ground on the founder’s (or founding team’s) visionary idea, trying to construct a functional business, and searching for a path to sustainability. But reaching sustainability, on its own, is not enough to give your investors the ROI they are hoping for.

At some point, you’re done starting up. It’s time to change gears to scaling up. This is where inbound marketing enters the scene. If you're looking to supercharge your VC-backed startup's inbound marketing efforts, then this infographic will help educate you with the information you need to get started:

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FAQs

Is inbound really better than traditional marketing?

Better or stronger? A recent study found that inbound content marketing created 54% more content leads vs. traditional marketing.

As we’re trying to develop more content, what “types” of content should we consider?

96% of B2B buyers want to see content that is focused around “thought leadership.” At the same time, 8 of 10 decision makers prefer to get company information from articles instead of advertisements.

What’s the cost difference between inbound and outbound strategies?

Inbound campaigns cost 62% less per lead vs. outbound leads. ($135 per inbound lead vs $346 per outbound lead)

Is AI playing a factor in inbound campaigns?

In a span of one year, the number of companies planning to use AI grew by 30%. That usage is projected to be made with tools that can give companies automated tracking, smart suggestions, reports, issue alerts, and workflow accountability.

 

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