Inbound Marketing for VC-Backed Startups [Infographic]

Inbound Marketing for VC-Backed Startups [Infographic]

Bill Viau Bill Viau 1 min read Jul 12, 2019
Inbound Marketing for VC-Backed Startups | Market Veep
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Venture capital backing can kick start your growth in a big way—but you’ve got to know what to do with it. Prepare for your critical moment with a strong understanding of the growth priorities and initiatives that will bring your founding dream team’s best traits to a revved-up enterprise. An inbound platform springboards your VC-backed startup with evergreen content, powerful automation tools, and tighter alignment between departments.

It’s challenging to create a profitable business. The early stages of a venture capital-funded startup are stressful: you’re breaking ground on the founder’s (or founding team’s) visionary idea, trying to construct a functional business, and searching for a path to sustainability. But reaching sustainability, on its own, is not enough to give your investors the ROI they are hoping for.

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At some point, you’re done starting up. It’s time to change gears to scaling up. This is where inbound marketing enters the scene. If you're looking to supercharge your VC-backed startup's inbound marketing efforts, then this infographic will help educate you with the information you need to get started:

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FAQs

Is inbound really better than traditional marketing?

Better or stronger? A recent study found that inbound content marketing created 54% more content leads vs. traditional marketing.

As we’re trying to develop more content, what “types” of content should we consider?

96% of B2B buyers want to see content that is focused around “thought leadership.” At the same time, 8 of 10 decision makers prefer to get company information from articles instead of advertisements.

What’s the cost difference between inbound and outbound strategies?

Inbound campaigns cost 62% less per lead vs. outbound leads. ($135 per inbound lead vs $346 per outbound lead)

Is AI playing a factor in inbound campaigns?

In a span of one year, the number of companies planning to use AI grew by 30%. That usage is projected to be made with tools that can give companies automated tracking, smart suggestions, reports, issue alerts, and workflow accountability.

 

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