Sometimes the best way to come up with ideas for blog creation is to look at what other businesses are doing well. Here are five examples of inbound marketing blogs that do content right:
HubSpot isn’t just an authority on inbound marketing, they put it into action with their sales and inbound marketing blogs. They organize posts by topic, make them easy to search, and optimize them with keywords. Their blogging strategy is so effective that a long list of online searches relating to marketing and sales will lead users directly to their blog. They also make it easy to subscribe to their blogs and send friendly emails containing links to new content.
With a huge list of informative articles about search engines, Search Engine Land creates inbound marketing blogs that target people interested in maximizing their search results. Their optimized blog posts are separated intuitively by subject. Search Engine Land targets the right potential readers and presents them with useful, authoritative content about search engines.
Social Media Examiner is one of the best places on the web for statistics and insights. It's especially useful for marketers and businesses searching for answers about social media marketing. They post content regularly. In addition, they index and sort posts for ease of access. Furthermore, they rank on the first page of Google search results with a search of, “social media.” Consequently, Social Media Examiner's inbound marketing blogs are rocking their SEO efforts as well.
Not only is Hootsuite’s blog layout attractive, it’s easily searchable. Hootsuite has broken it into interesting categories, such as “Innovation” and “Hootsuite Life”. Hootsuite’s posts about social media strategy offer readers solid advice about how to use social media effectively for growth and what the latest trends mean for businesses. Also, each of their inbound marketing blogs are strategically laced with CTAs, inviting readers to share, convert, and learn more.
One of the strengths of the MarketingProfs blog is its sheer volume of material. Thankfully, all that material is broken down into specific categories. Users can find what the need easily. Their inbound marketing blogs target marketing professionals specifically, and every piece of content contains useful tips and enticing CTAs.
Reach the Right People with Inbound Marketing Blogs
Inbound marketing blogs should be more than a device for creating additional indexed pages for a business website. It should speak directly to potential readers and provide them with enough incentive to continue exploring and convert into leads. By creating an attractive blog layout, leveraging keywords for SEO, and providing useful content, these examples reach the right people and contribute to overall business success.
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