2. Make Use of Keyword and SEO Tools
As if Google hadn’t saved your bacon enough times already, this behemoth of a search company has plenty of tools to help you find keywords. Google Keyword Planner and Google Trends are two of the most powerful and versatile tools for determining what will define your presence online. What’s more, they’re both free.
Answer the Public is another free SEO keyword optimization tool that helps you find better keywords that are high-impact and long-tail. It also has an added bonus: it shows you a wealth of related long-tail keywords and it presents them in a beautiful way. When you use this tool, you’ll find long-tails that you wouldn't think of on your own. You'll also learn more about the ones you’re already set on.
Other companies offer similar packages, but only after you pay a subscription fee. For example, Ahrefs and Moz both offer huge suites of powerful SEO tools. Their cheapest subscription packages cost $99 monthly, however. It’s up to you to determine what kind of tools and analytics your company may need. In the beginning. It’s most cost-effective to base your strategy on the free tools available to you.
3. Find Balance in Your SEO Keyword Optimization efforts.
While focusing on a particular niche will always bring you qualified visitors, you want to find a balance between high traffic and high search volume keywords. If the words you use to define your business garner hundreds of thousands of search queries a day, you may want to define your market a bit more. However, if you’re only receiving 10-15 daily hits on each of your search terms, try to broaden the scope with more general keywords.
Your SEO keyword optimization efforts will only be as good as the keywords you choose to rank for. Don't hesitate to experiment and use any tools available.
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