• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

HubSpot CRM vs Salesforce CRM: Which Is Best?

HubSpot CRM vs Salesforce CRM: Which Is Best?

Whether you run a small business or a large corporation, a great Customer Relationship Management (CRM) system can be a powerful tool for taking your business to the next level.

A solid CRM is considered a must for any business, as it can offer a range of benefits, such as:

  • Providing valuable insights about your customers and leads
  • Streamlining sales and marketing campaigns
  • Churning out data-driven reports and forecasts
  • Optimizing customer data and support systems
  • Integrating with social media
  • Keeping your team on the same page

HubSpot and Salesforce are undoubtedly industry leaders in the battle of CRMs, but how do you know which is right for you? We’ll help you decide with an inside peek at HubSpot vs Salesforce and what each has to offer.

HubSpot vs Salesforce: The Great Debate

The battle between Salesforce vs HubSpot loyalists has traditionally created a Hatfields and McCoys-type stand-off between CRM users everywhere. But rest assured that both options are incredibly capable CRMs that will have your back when it comes to marketing, sales, and customer support.

HubSpot CRM vs Salesforce CRM: Which Is Best?
Featured Image Bottom Icon

Salesforce was founded back in 1999 and in many ways, was an early pioneer of the modern CRM. But in 2005, HubSpot founder Brian Halligan was the first to coin the term “inbound marketing” to describe a type of marketing that overcame the public's frustration with overly enthusiastic salespeople.

Some of the most notable offerings of HubSpot CRM vs Salesforce is that it was designed to offer a more affordable, user-friendly marketing experience for businesses of all sizes. While Salesforce offers slightly more advanced analytics and customization options, it also comes with a much steeper learning curve that can be frustrating for beginners or non-professionals.

HubSpot vs. Salesforce Pricing and Features

Both HubSpot CRM and Salesforce CRM pricing models have four different subscription tiers that users can choose from. The Salesforce pricing model hinges on the number of users you want to allow access and runs from $25/ user to $300/ user per month.

The HubSpot pricing model offers an unlimited number of “free seat” users for each plan, with prices ranging from free to $5,000/month. Choosing the right HubSpot CRM pricing plan for you will depend on factors like what type of features you want to access.

In addition to varying levels of access to HubSpot sales, marketing, service, operations, and CMS hubs, each HubSpot CRM pricing tier also offers built-in integrations to certain apps. Examples include WhatsApp, Facebook Messenger, and thousands of popular business app integrations.

The tiers offered by the Salesforce CRM software platform are less about varying levels of access and more about access to additional services at each tier. Additionally, it’s important to note that Salesforce CRM pricing is designed to give users the option to tack on a variety of add-on integrations.

On one hand, this can be convenient for customization’s sake. On the other hand, it’s where many customers end up racking up hefty charges.

Salesforce Data Migration Options

In general, if you own a small to medium-sized business, then HubSpot is almost certainly going to offer the best marketing experience for you. Even large businesses often find that the HubSpot CRM has more than enough features to cover their needs.

Salesforce tends to be popular among large businesses or organizations that need expert-level lead management and opportunity analysis features. While Salesforce tends to have the edge when it comes to things like sales reporting and forecasting, HubSpot leads that pack when it comes to marketing.

If you’re still on the fence about which is right for you, then a scroll through each platform’s CRM subscription features should answer your questions quickly. See how many features of each platform sound relevant to your company or even how many you understand the purpose of!

If you discover that you’re overpaying for features you never use through Salesforce or any other CRM, you always have the option to migrate to HubSpot. Enlisting the help of a HubSpot partner agency can go a long way toward a quick and painless transition.

A HubSpot solutions partner can also help ensure you get the most out of your platform. HubSpot partner agencies are all carefully vetted and trained to help you maximize your RIO, customize your analysis dashboards, and answer any questions you may have.

HubSpot and Salesforce Integration

What if you want to take advantage of the marketing features and user-friendly setup of the HubSpot CRM without opting for a full-scale Salesforce migration? The two platforms recently made the smart move of offering users the chance to combine their powers via Salesforce and HubSpot Integration.

HubSpot Salesforce Integration now gives users the option to quickly and securely integrate HubSpot and Salesforce databases with no technical setup required. HubSpot even has a dedicated support team whose sole job is to help maintain and improve your integration experience.

You can now sync both CRMs within minutes to create an open flow of valuable information and insights between your sales and marketing teams. Integrating HubSpot and Salesforce can be a powerful choice for companies who are looking to increase marketing ROIs using targeted campaigns.

  • Equip your marketing team with the tools they need to get the best value out of Salesforce leads
  • Automatically sync changes made in one system to both databases
  • Choose which records to sync to Salesforce and how often
  • Exchange lead scores for highly targeted marketing and email automation
  • Track lead behavior in more detail and share data across platforms
  • Send Salesforce revenue data directly to HubSpot
  • Sync contact or account details across platforms

While some businesses may discover that there’s no need to spring for both platforms, those who are already enjoying Salesforce lead data may find that integrating HubSpot makes for a powerful combo. The good news is that if your team has already mastered Salesforce, they’ll have no problems at all picking up HubSpot and using it to take your marketing to the next level.

Get The Latest From
Market Veep


The Beginner's Guide To CRM 


Are you still using spreadsheets to keep track of all your contacts?
Don’t worry. There’s a better way.



Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.