• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

Top 10 Effective Lead Generation Campaign Examples

Shape
Top 10 Effective Lead Generation Campaign Examples When you purchase through links on our site, we may earn an affiliate commission.

Today, the internet is flooded with examples of lead generation campaigns, as countless companies compete for attention.

How can you make sure your next campaign stands out amid the noise?

The key is understanding which types of lead generation will best play to your company’s strengths and target audience. Read on for inspiration as we look at examples of lead generation strategies and the results they achieved for real companies.

What is Lead Generation?

Lead generation is the art of generating interest in your company’s products or services. It not only involves capturing the attention of your target audience, but demonstrating why your business offers the best possible solution to their problems. A solid lead generation campaign can serve as a solid foundation for ushering potential clients through the rest of the sales funnel stages.

Lead Generation Strategies for B2C and B2B Businesses

There’s no one right answer when it comes to choosing the best lead gen strategy for your business. Let’s look at several different lead generation examples that demonstrate how each company found the right fit for their unique audience and goals.

Shape
Top 10 Effective Lead Generation Campaign Examples Featured Image Bottom Icon
When you purchase through links on our site, we may earn an affiliate commission.

 

1. Social Media Campaigns

Cloudera - LinkedIn Live Streams

Company overview: Cloudera is a software company known for its hybrid data management and cloud data analytics platform.

Objectives: Build awareness and boost authority

Execution: The company regularly uses LinkedIn’s live-streaming feature to host virtual short but insightful events and conversations about leading industry topics. Viewers can also replay any videos they didn’t catch live on Cloudera’s LinkedIn page.

Results: Cloudera’s LinkedIn page has amassed over a quarter of a million followers.

Key Takeaways: A series of shorter social media videos can be just as effective as a full-length webinar. It can also be an effective strategy for keeping your audience engaged over time.

2. User Generated Content

Adobe - Instagram USG

Company Overview: Adobe is the industry-leading creativity software company behind platforms like PhotoShop, Illustrator, and Acrobat.

Objectives: Foster trust through a unique approach to customer testimonials.

Execution: Adobe’s Instagram page offers several great lead generation campaign examples, including its focus on regularly sharing projects created by its users.

Results: Adobe has racked up nearly 2 million Instagram followers by showing, rather than telling, viewers what’s possible with their software.

Key Takeaways: Customer testimonials don’t always have to be quotes or reviews. Adobe’s regular UGC posts both engage new leads and foster loyalty among its current clients.

3. Video Marketing

Mint Mobile - Ryan Reynolds Campaign

Company Overview: Mint Mobile is a mobile network provider that’s become known for offering reasonable rates.

Objectives: When actor Ryan Reynolds acquired the company in 2019, he set out on an epic brand awareness campaign.

Execution: Reynolds used his trademark wit and charm to produce a series of hysterical promotional videos.

Results: T-Mobile recently acquired the company for $1.35 billion, though Reynolds agreed to maintain his creative role.

Key Takeaways: Never underestimate the power of knowing your audience. Reynolds struck gold by understanding exactly what types of customers he was targeting and speaking their language.

 

4. Content Marketing

HubSpot - Inbound Marketing Blog

Company Overview: HubSpot is an industry-leading CRM that offers solutions for marketing, sales, customer service, operations, and more.

Objectives: Create brand awareness, trust, and authority.

Execution: Look no further than HubSpot’s blog for a prime example of content marketing at its finest. HubSpot offers a constant stream of free, valuable, and up to date information on a wide range of sales and marketing topics.

Results: While HubSpot was established less than 20 years ago, the company has quickly established itself as a leading industry authority with a current market value of around $30 billion.

Key Takeaways: The more time and effort you put into establishing your company as an industry authority, the more customers will naturally turn to you for solutions. You might even explore the many HubSpot integration services that can help make your task easier.

5. Offer Free Versions or Trials

Canva - Free Account

Company Overview: Canva is a powerful online graphic design platform that can be used to create everything from social media graphics to business presentations.

Objectives: Entice paid users by demonstrating the software’s possibilities firsthand.

Execution: While Canva has grown a great deal in the past few years alone, the company made the smart move of allowing new users to opt for a free account. Users who are interested in upgrading are automatically offered a free 30-day trial of a paid subscription upgrade.

Results: Just 11 years after launching, Canva has racked up over 130 million active monthly users.

Key Takeaways: The more value you give users for free, the more intrigued they’ll be to explore your paid offers.

6. Free Tools

QuickBooks - Free Tool Suite

Company Overview: Intuit QuickBooks is a leading cloud-based business accounting and finance software provider.

Objectives: Generate brand awareness and cultivate trust through free, helpful tools.

Execution: Even if you’re not in the position to offer a free service trial, you might consider offering free tools related to your industry. Intuit QuickBooks, for example, draws in potential leads with a full suite of free templates and calculator tools.

Results: QuickBooks has become the leading accounting software of choice for small business owners.

Key Takeaways: You’ll never fail to attract leads by asking how you can produce free, helpful content for potential customers.

Conclusion

While each of the lead generation examples above took a different approach, there are a few things they all had in common. Notice how each company offered something of value to its target audience without asking for anything in return.

This is no accident, as audiences today have little patience for random sales pitches or irrelevant ads. Instead, focus on getting to know your target audience and the problems they’re hoping to solve. Then offer to help out with no strings attached. You’ll likely be surprised at how many people will be happy to return the favor.

Get The Latest From
Market Veep

rapidgrowth

Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.

team-member

GREAT MARKETING PARTNER

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!
team-member

Cres F.

team-member

EXCEPTIONAL EXPERIENCE

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!
team-member

Matthew W.

team-member

BEST PARTNER EVER!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.
team-member

Jean M.

team-member

SET UP FOR SUCCESS!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.
team-member

Bailey G.

team-member

OUTSTANDING WORK

There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!
team-member

Nadine B.

team-member

5 STARS FOR MARKET VEEP!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!
team-member

Anneke C.

ARE WE A FIT?