• All Services

    As a HubSpot Partner Agency, Market Veep is committed to helping our clients reach the right people at the right time through a wide range of digital marketing channels.

  • Onboarding

    Get a faster time-to-start with pro onboarding solutions from HubSpot Certified Trainers

  • Integrations

    From Salesforce to Zoho, expertly integrate your sales and marketing systems

  • Migrations

    Move off of Pardot, Pipedrive, and other systems into your shiny new HubSpot portal

  • Blog

    A collection of marketing, sales, and HubSpot knowledge - with a look inside of the culture here at Market Veep.

  • Ebooks

    Regardless of the industry that you’re in, we’ve got an ebook full of fresh and actionable marketing insights to help catapult your brand to continued success.

  • Events

    Join us for our upcoming events and webinars or download recordings of previous events, webinars, podcasts, and more.

  • Case Studies

    Browse our case studies to see the real results we've achieved for real clients, just like you.

  • Tools

Benefits of Instagram's Newest Feature: IGTV

Benefits of Instagram's Newest Feature: IGTV When you purchase through links on our site, we may earn an affiliate commission.

With over 800 million users, Instagram is one of the most popular social media platforms. It’s newest feature, Instagram TV, gives content marketers a new opportunity to show off their creativity and reach a new audience.

Instagram’s newest feature, IGTV or Instagram TV, launched June 20, 2018. Since its launch in June, it has become increasingly popular with social media influencers, users, and marketers. Instagram TV presents new opportunities for influencers and marketers to create a new type of content for their followers.

In short, IGTV allows you to create more long-term videos that you can post to the complementary IGTV app. The IGTV app can be accessed by an icon that is located on the top right corner of your Instagram feed.

Any chance to create a new form of content might be worth looking into and adding to your content marketing strategy. Instagram is one of the most popular social media platforms, which makes IGTV that much more appealing to content marketers.

Let’s look more specifically at what IGTV is and what it offers.

Benefits of Instagram's Newest Feature: IGTV Featured Image Bottom Icon
When you purchase through links on our site, we may earn an affiliate commission.

What is IGTV?

IGTV or Instagram TV allows Instagram users to create longer videos to post to the complementary IGTV apps. Videos posted on IGTV can be up to one hour long in length and are meant to be filmed vertically.

The videos are posted vertically on your phone to mimic how you actually hold your phone. Unlike videos that you post to your Instagram feed, these videos are meant to last a lot longer than just one minute.

The creators on IGTV make-up all the different channels. Each creator is a different channel. Content on your IGTV feed pops up based on your followers and your likes. However, users can also discover more from the “For You”, “Following”, “Popular”, and “Continue Watching” pages.

Users are also able to comment and like IGTV videos, and send them through friends in a direct messaging system.

How to Use IGTV

Fortunately, it’s pretty easy to use IGTV. There’s only 4 Simple Steps.

1. Download the IGTV App and log in with your Instagram account.


Image: Instagram

2. Create your own channel.


Image: IGTV

3. Start creating content.


Image: HubSpot Instagram

Despite IGTV being available for users to watch on the Instagram app, you do have to download the individual IGTV app to start creating content for your followers. You should already have an Instagram account to start using the IGTV feature.

When you create your own channel, all of the videos you create will be housed on your channel. Users will be able to search your channel and find all of your amazing content in one location.

Benefits of IGTV for Content Marketers

According to Instagram, by 2020 mobile video will make up 78% of mobile data traffic. Creating video content for your customers is now becoming more and more important for your brand.  IGTV allows your company to jump ahead of the game and start creating better, longer video content for your followers.

Let’s take a look into some of IGTV’s benefits.

1. Use it to expand your audience.

IGTV is just another platform to reach new audiences. Instagram users now have a higher chance of coming across your company when you use a new form of content to market your product or service.

Your current followers will also have easy access to all of your IGTV content through the “Following” page on the app. They’ll easily be able to spread any creative and engaging content they enjoy to people they know by using the Direct messaging feature.

2. It gives you an opportunity to show off your content marketing skills.

IGTV allows you to create videos that last up to an hour long in any type of format you want to create in. Unlike videos you post to your Instagram Story or Profile, you pretty much get free reign on the content you create.

You can use this new feature to give a better behind-the-scenes look at your company or interviews with your employees. You could also use IGTV to show off new products that haven’t been released yet. Or you could create longer tutorial and how-to videos for your viewers. The opportunities for creativity are endless.

3. Use it to repurpose your existing video content.

Chances are, your company already has some great video content that you post to your website or maybe even a YouTube channel. Now you can re-post or repurpose that content on your IGTV page.

This gives your followers access to content they might not have discovered from you already. Reposting some of your top-performing video content will boost your overall content marketing performance. It will also give you a chance to reach an audience that hasn’t visited your website, but follows you on Instagram.

IGTV can prove to be beneficial to add to your content marketing strategy, especially if you’re looking for new opportunities to create engaging content for your customers.

Get The Latest From
Market Veep


Get Growing! 

Download our eBook and get advice from 8 CEOs of  Inc. 5000 companies in their own words.



Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.



Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.



As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.



We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.



There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

Nadine B.



We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.