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Marketing Hero Tips: Pinpoint Your Brand Uniqueness

Marketing Hero Tips: Pinpoint Your Brand Uniqueness When you purchase through links on our site, we may earn an affiliate commission.

What does it take to be a marketing superhero? There are simple steps everyone must take to focus their brand. You don’t want to cast too small or too large of a net. Beyond your basic abilities you’ll learn to strengthen your marketing superpowers. These are the concepts you’ll want to keep on hand when trying to pinpoint what makes your business unique and exciting.

So, you think you’re one of a kind? You very well may be. Does your intended client know it yet? Your brand can always benefit from sharpening your uniqueness factor. Think of your company like a superhero from a big budget movie. Your customer is in need of some kind of saving. What are your superpowers?

Power of Brand-Awareness

Most companies have some kind of motto, mission or inspiration they draw their marketing powers from. It may be the very same idea that inspired the creation of the company. Market Veep is “Marketing Made Human” so we work to put a feeling of real human interaction into our business interactions. If you haven’t already you should consider a personal motto of sorts that you want to be known for and then work to prove that concept every day. The Green Lantern is known to remind himself “No evil shall escape my sight.” Everyone could benefit from a mantra or two.

Marketing Hero Tips: Pinpoint Your Brand Uniqueness Featured Image Bottom Icon
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Power of "Why" Actions

Put that motto to work. Be sure to remind yourself daily why you want to help your customers. Next, try to consider how you can turn that "why" into a daily action. It could be in an email interaction, a conference call or personal interaction. If you got into this business to help people, make a clear choice to actively help a few people today the best way you can.

Power of Knowing Your Enemy

Every hero needs a villain. Have you targeted the things you don’t want your business to become? Remind yourself that every day is a fight to prove to the people you serve that you’re worthy of being their hero. For example, if your customers are sick of not getting through to customer service with other brands then make that your new superpower. You can harness the strength of an easy to use chatbot on your site or an instant messaging system that immediately gets people in touch with you.

Power of Evolution

Know when it’s time to grow. You were probably clear about what made your company unique when you first started it. As markets become saturated and competition gets fierce you may start to blend in. Force yourself to consider new ways to electrify your customer base by letting them in on more of your process. Would customers appreciate new kinds of content marketing, like a monthly vlog or a slideshow on social media? Don’t be afraid to try new things.

Power of “Something Extra”

Bank tellers have bowls of candy at their windows for kids. Hotels put mints on pillows. These are simple ways of showing customers they’re willing to put in the extra effort to make them comfortable. This could be your signature move. It could be the thing your business is most known for because it’s memorable. A little “something extra” may go a long way.

Power of Personality

It’s easier said than done. Some heroes are shining examples of justice like Superman while others lurk in the shadows like Batman. No matter how they conduct their business the most unique and exciting brands use their personality as a strength. The value of your product is how you use consumer wants and needs. Sell the idea that you have what your competitors don’t. Not only do you have the services that are custom to your ideal customers but you have a way of doing your business that stands out.

Your unique brand can have many layers just like any good emotionally complicated yet stunningly strong superhero might. The true power lies in how you use those layers and those unique skills to your benefit. You may just find yourself acquiring new superpowers and a ton of new customers along the way.

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Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

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Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

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As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

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We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

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There aren't enough words to describe the outstanding, professional work MarketVeep has provided to our company. From start to finish, the website design/development team at MarketVeep assigned to our project was extremely knowledgable, respectful, efficient and timely. The results went above and beyond our expectations and we could not be more thrilled with the improvements to the user experience on our website! Bravo MarketVeep, we'll absolutely be back with more projects!

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We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

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