300+ Business Blog, Content & Newsletter Topic Ideas
By Jennelle McGrath
When you're trying to come up with new content for your business blog or newsletter, you may be drawing up a blank. The truth is, there's plenty to write about. If you can't come up with your own content, rely on copywriters to create content for you.
If you are ready to start writing your company blog and not sure where to start, here are 300+ business blog, content & newsletter topic ideas to get you started. Nearly one for every day of the year. We've broken it out into categories to make it easy to determine which may best fit your business blog.
Blogging, when done on a regular basis, can drive in new leads and nurture existing leads and clients. Furthermore, content marketing can set your company apart from competitors and make you stand out as in industry expert. In addition to writing your regular business blog posts, newsletters, press releases, and other pieces of content, make sure you have a plan to promote your material.
Spread the word on social media. Offer blog and newsletter updates that get automatically emailed out to subscribers. Also, stay in constant contact with clients by implementing additional touch points. For example, use a service like Constant Contact or Mail Chimp.
Interviews
- Interview employees
- Conduct a self-interview
- Interview customers
- Speak with suppliers and manufacturers
- Talk with industry leaders
- Team member spotlight
- Customer of the week
- Guest business blog post
Photos
- Company photos
- Cartoons
- Humor photos
- Company outings
- Meme
- A year in company photos
- Inside your company
- Employee pictures/ bios
- Employees working
- Hour by hour photos or post
Videos
- Product video
- Music video
- Whiteboard videos
- Time lapse video of your product of service
- Customer testimonials
- Founder “about company” video
- Philosophy of your company video
- Employee videos
- Tour of the company
- Customer case study
Guides
- Tutorials
- Buying guide
- User guides for each product/ service
- What to expect guides
- Step by step guides with images or videos
- Tips and tricks
Lists
- To do list
- Questions you should ask
- List of “hacks”
- Yearly reading lists
- Business blog lists in your industry
- Industry social media to follow
- Industry books to read
- YouTube list of must sees
- List of forums
- Write an “ultimate” list
- List of your newsletters
- Recommended videos
- List of online tools
- People/ companies to follow with social media handles and company websites
- List of industry conferences
- List of go to apps
- Top “10” list
- List of things to improve a skill
- Checklists
- Common mistakes
- Pros and cons list
- Comparisons
- Link roundup
- Lessons learned
- Write top “100”
- Top things you’ve learned
- Strategies
- Wish list
Reviews
- Product/ service reviews
- App reviews
- Book reviews
- Conference reviews
- Industry organizations/ associations reviews
- Business blog reviews
Industry
- Myths in industry
- Trends
- News
- Industry partnerships with your company
- History of your industry
- Jokes about your industry
- How to get started in your industry as a career
- Write about patents in your industry
- How current events will affect your industry
- End of the week industry news roundup
- The future of your industry
- Highlight/ spotlight a trade organization/association
- Misconceptions about your industry
- Laws that affect your industry
- Government changes that may affect your industry
- Industry standards
- Write about industry leaders
- Write about industry suppliers/ manufacturers
- Common industry keywords/ glossary
Company
- Your company culture
- Company profile
- Founder profile, “meet the founder”
- Story behind your company
- How your company got its name
- Company disasters and how you fixed them
- How to connect with your company
- Our community
- Services you offer
- How current events will affect your company
- End of the week company roundup
- Discuss different types of customers, industries, verticals, company sizes, and how you solve problems for each
- Misconceptions about your company
- New product release more information/ about
- Mission statements
- Compare your product to your competitors
- Highlight your social media platforms
- Company manifesto
- How you came up with your newest product/ service
- What problem your product/ service solves
- What customers need to know
- Celebrate your company anniversary
- What clients should do in their first day/ week/ month of using your product or service
- Company goals for the next 5 years
- What sets your product/ service/ company apart?
- Who is your ideal customer?
- Financing options
- Toughest part of your job
- Easiest part of your job
- How NOT to use your product/ service using humor
- Problems your sales people/ customer service people hear
- Why choose us
- Testimonials
- Why you are made in the USA
- How you are eco-friendly
- Product/service demonstrations
- Product/ service features
- How it works
- A year of company successes
- How to maintain our products
- Get the most out of our product/ service
- Company process
- How you improved your product/ service
- Unique cases for your product/ service
- Thank customers
- Customer stories
- Staff/ employee guest articles
- Recent work/ portfolio
- Employee favorites
- Announce an open house
- Announce a meet up
Fill in the blanks
- Official__________
- We care because________
- Best of______
- Did you know _______
- Recipes for _______
- Do this before ________
- Do this after _______
- Save time by _________
- How to save money by __________
- How to pick a ________
- The ugly truth about _________
- What someone should consider before __________
- Most common __________
- How _______ impacts ___________
- Are you ready for ____________
- __________ vs. ___________
- Get more from your ___________
- When to ________
- How to _______
- How to be efficient with __________
- Learn how to _________
- A day in the life of ________
- How to get the number 1 for _________
- The best _________
- Improve your ________
- Reasons why ________
- How to customize _______
- Do _______faster
- How to get ________results
- Our favorite _______
- Ideas for _______
- Avoid these mistakes _______
- Start here _______
- National _______day and how your company celebrated
- How NOT to do something
- How to become a ________expert
Events
- Before the event about
- After the event, recap
- Invitation to events
- List industry conferences
- Review conferences
- Highlight topics that will be covered during events,what people can expect to learn
- Highlight co-branded events, spotlight additional sponsors
- Reviews from attendees
- Video clips from event
Types/ Styles
- Slideshares
- Photos
- Power Points
- Videos
- Polls
- Awards
- Podcasts
- Webinars
- Surveys
- Infographics
- e-books
- White papers
- Screencast
- Seminars
- Promotions
- Sales
- Referral programs
- Rewards and loyalty programs
- Free samples and trials
- Contests
- Case studies
- Testimonials
- Audio posts
- Charts and graphs
- Online courses
- Quotes
- Quizzes
- Spreadsheets and worksheets
- Giveaways
- Create templates
- Forums
- Photoshoot
- Cheat sheets
- Gif filled post
- Takeaways
- Spotlight
- Personal story
- Seasonal post
- 30 day challenge
- Collections
- DIY
- Memorials
- Life lessons
- Storytelling
- Crowdsourced post
- Comedy / Funny
- Opinions
- Post series
- Highlights
- Favorites
- Local content
- Open letter
- Rant
- Horror story
- How to solve others problems
- Different schools of thought
- Suggestions
- Screen captures of social media conversations, reviews, feedback
- Publish presentations you gave
- Announcements
- Tips
- Gift ideas
- Networking
- Best tools
- New vs. old way of doing something
- Fun facts
- Statistics, facts and figures
- Secrets
- Latest news/ events/ trends
- Create a series
- Question and answer format
- Common FAQ’s
- Write an A to Z post
- Events
- Write a makeover post, before and after
- Glossary
- Resources post
- Little known facts
- Trending topics
- Science backed post
- Timelines
- Diary entry
- Share mistakes
- Share experiences
- Essential tools
- Processes
- Educational
- Myth vs. fact
- Ask us anything
- What have you learned in the last year
- Where are they now?
- Motivational / inspirational
Discover new business blog topics
- BuzzSumo
- Quota
- Buzzfeed
- Topsy
- Google Trends
- Visit competitor websites
- Review meta keywords
- Use Google Analytics
- Use Twitter search
- Use Google keyword planner
- Mine Pinterest
- Review forum questions
- Review blog comments
- Digg
- Ask the audience
- Perform backlink analysis on competitors to look for more keyword topics
- Perform keyword density reports on competitors to look for more keywords
- Ask customers
- Use LinkedIn groups to discover common topics
- Use search engines to search for common industry topics
- Recycle an old blog post
- Write a blog in response to a comment left on your blog
Charity
- Volunteering
- Charity sponsorships
- Community involvement
- Company pro bono work
- Promote a charity
- Cross promote charity
- Benefits
- Auctions
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