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How Does This Inbound Marketing Thing Work?

How Does This Inbound Marketing Thing Work?

Inbound marketing is the practice of attracting customers through content and interactions that are relevant and helpful — not interruptive. Instead of interrupting someone’s dinner with a phone call, you post content online, such as blogs, eBooks, seminars, and videos.…

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How to Use HubSpot’s Lead Segmentation Tools

How to Use HubSpot’s Lead Segmentation Tools

Hubspot’s lead segmentation tools provide users with the ability to sort contacts into different categories based on lead intelligence and behavioral data. When your contacts are segmented, you can send more specific and contextual messages to the right people. This…

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The Top Marketing Trends of 2017

The Top Marketing Trends of 2017

Marketing is an ever growing and ever changing endeavor. New technology has caused us to abandon some of the old marketing methods and reimagine others. Technology not only affects the way consumers live, but the way they think, shop, and…

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Creating Buyer Personas: 7 Signs You Need Help

Creating Buyer Personas: 7 Signs You Need Help

You have buyers, yes, but do you understand them? This goes deeper than merely knowing what people buy and when they buy it; it’s about knowing how your customers tick. Buyer personas are fictional representations of your target customers, created…

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