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Finding Business Happy | Episode 11

The Happiness Advantage: Elevating Sales Recruitment

This week, our guest is Dan Fantasia of Treeline, a sales recruiting organization that specializes specifically and solely in the career advancement of sales professionals. Treeline has been in business for 23 years and they helped change the lives of over 3,500 sales professionals.

Dan shares some of his insights into the trends in the market right now, stemming from his decades-long experience in the sales recruitment business. We discuss the most common mistake that companies make when hiring a salesperson, and the importance of leadership, direction, culture fit and patience in the hiring process. We also talk about the role of AI in sales, and how to celebrate the small wins and hard work of sales professionals.



What is Covered:

  • Why so many organizations fail with hiring salespeople
  • How to make sure you have the perfect match to your company culture
  • Advice for leaders looking to hire sales professionals
  • The importance of setting plans, goals and quota for new salespeople
  • What is a reasonable time when a company can see results from a new sales person
  • The role and shortcomings of AI in the sales process
  • The impact of Stevie Award on Dan’s business
  • The importance of company culture for a successful sales process
  • What business happy means for Dan
The Happiness Advantage: Elevating Sales Recruitment When you purchase through links on our site, we may earn an affiliate commission.

“Remember in life, be kind, do good and give generously to others in all you do.”

CEO, Market Veep


How to Find Your Business Happy

We’ve worked with companies across a wide spectrum of industries, sizes, geographies and when we looked at the most successful companies they all had one thing in common. They focused on happiness. Happiness of their employees, happiness outside of work, happiness of clients and the list goes on. Our programs look at an organization in a much wider lens and help companies find less stress and more joy. Curious about how it works?

jennelle mcgrath



Jennelle is the CEO of Market Veep a marketing and sales growth agency as well as the host of the "Finding Business Happy" podcast. Market Veep is a HubSpot Diamond certified accredited partner, INC Best Workplaces winner, certified best places to work, SBA certified woman owned small business, an INC 5000 fastest growing company, Netty Award for Boutique Agency of the Year and Most Innovative Web Design and are an entrepreneur.com contributor.