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Finding Business Happy | Episode 5

Happy Business Values

As humans, we all have values and perspectives that each individual person stands behind. They are a person's compass for how they live their life and make decisions. In business, it's very similar. Core business values help us determine where to drive the ship when we get off course and get us back on track.

Today, we’re going to talk about finding happy business values. We're going to talk about why they're important, how to determine them and what it means for an organization to live them out. I’m also going to share three ideas for how to figure out what you stand for as an organization, as well as share some examples of the companies that do a great job aligning their mission and everyday operations with their core values.

What is Covered:

  • The challenge of setting core values in a company of people from all walks of life
  • The evolution of Market Veep’s core values over time
  • Why it’s important to document a company’s core values
  • How asking good questions in your team can help you determine what happiness looks like at your company
  • How to develop a client interview format to help you figure out your core business values
  • How other brands can inspire you to align your happy business values
  • Why you need to test your core values before committing to them
  • What it looks like when a company lives their core values to the fullest
  • How many core values should your company stand for?
  • Examples of inspiring brands and their core business values
Happy Business Values When you purchase through links on our site, we may earn an affiliate commission.

“Remember in life, be kind, do good and give generously to others in all you do.”

CEO, Market Veep


How to Find Your Business Happy

We’ve worked with companies across a wide spectrum of industries, sizes, geographies and when we looked at the most successful companies they all had one thing in common. They focused on happiness. Happiness of their employees, happiness outside of work, happiness of clients and the list goes on. Our programs look at an organization in a much wider lens and help companies find less stress and more joy. Curious about how it works?

jennelle mcgrath



Jennelle is the CEO of Market Veep a marketing and sales growth agency as well as the host of the "Finding Business Happy" podcast. Market Veep is a HubSpot Diamond certified accredited partner, INC Best Workplaces winner, certified best places to work, SBA certified woman owned small business, an INC 5000 fastest growing company, Netty Award for Boutique Agency of the Year and Most Innovative Web Design and are an entrepreneur.com contributor.