$1M+ DEAL OPPORTUNITIES
GENERATED FOR REGIONAL OIL COMPANY

Website Overhaul

Market Veep led a comprehensive website overhaul that began with in-depth keyword research and strategic copywriting. The team selected fresh visuals (including updated images and icons) and optimized key backend elements to enhance performance.

The outcome was a modern, visually cohesive website with stronger SEO, improved keyword rankings, and a significantly elevated user experience.

Paid Campaigns

The outcome was a modern, visually cohesive website with stronger SEO, improved keyword rankings, and a significantly elevated user experience.

To generate qualified leads within a tightly defined service area, Whatley Oil’s paid media strategy combined precision targeting, platform-specific optimization, and continuous performance analysis.

By leveraging both Google and Facebook Ads, the campaign balanced short-term lead capture with long-term pipeline building, maximizing impact across every stage of the buyer journey.

Capturing Demand With High-intent Search

To connect with buyers ready to act, the campaign launched with tightly structured Google search ads targeting bottom-of-funnel, high-intent keywords directly tied to Whatley Oil’s core services and equipment.

Ad copy emphasized key differentiators like reliability, local presence, and trust, driving highly engaged traffic to custom-built landing pages optimized for conversion.

This strategic, tightly targeted approach yielded 77 high-quality conversions from Google Ads, achieving a 10.94% conversion rate; well above the B2B industry average of 4–6%.

To complement high-intent search traffic, Facebook Ads were deployed to reach a broader audience earlier in the buying journey, generating awareness and capturing interest from qualified prospects within Whatley Oil’s service area.

Scaling Lead Volume Efficiently With Facebook Ads

Using Facebook Lead Forms, the campaign delivered 90 leads at a cost per lead 75% lower than Google Ads, offering a highly cost-effective way to scale volume without sacrificing relevance.

While these leads were generally earlier in the buying cycle compared to those from paid search, they consistently met key quality benchmarks, including accurate geographic fit and alignment with target industries.

By combining hyper-local targeting with value-driven messaging, Facebook became a powerful middle-of-funnel channel, expanding reach and feeding the sales pipeline with prospects that could be nurtured toward conversion at a fraction of the cost.

Precision Geotargeting To Maximize Impact

With a strictly defined service area, every advertising dollar had to work harder. The campaign zeroed in on county-level geographic segments, serving ads only within Whatley Oil’s actual service footprint.

This hyper-local strategy minimized waste and maximized relevance. Location-based ad extensions added trust and improved click-through rates, while keeping conversion activity focused exactly where the business could deliver.

By focusing ad spend on only the most relevant geographic areas within Whatley Oil’s service footprint, the campaign also improved lead quality. Each click came from a prospect in a location the company could serve, enhancing both marketing efficiency and sales alignment.

With continuous optimization and a strong performance baseline, paid search proved to be a reliable and cost-effective channel for capturing demand from engaged, local buyers.