Spave is an innovative fintech product that’s disrupting the financial wellness industry in the best way. They partner with nonprofit organizations to help them generate recurring donations and empower individuals to take control of their financial wholeness.
(Pictured left) The original Spave website didn’t fully reflect the innovative, inspiring spirit of their product and mission.
Update the branding across the site including a new logo, new color use, and more
Take an innovative approach to site design fitting of the fintech industry
Bring humanity to the design that speaks to NPOs and a culture of giving
Build clear conversation paths for multiple audiences that would be landing on the website
Before changing anything, we started by having in-depth conversations with the Spave team to understand their needs, likes, dislikes, and dreams. We didn’t just want to build them a website; we wanted to create something of which they could be proud.
Next came the research. The Spave team brought incredibly detailed audience research that we used to inform our approach. We did extensive keywords research to ensure that the website would be set up for long-term SEO success.
From there, we planned out the site map, keeping conversation paths front-of-mind. With our action plan built out, we were finally able to put pen to paper (hands to keyboard?) and get started!
A STRONG FIRST IMPRESSION
The first time a user visits the website, they land on a compelling landing page-esque entryway.
We knew that multiple different audiences would be visiting the Spave website, so it was important that they could easily navigate the site and find what they needed.
BRANDED ILLUSTRATIONS THROUGHOUT
The personality of Spave shines through the site from the footer graphics to the animation in the home page hero section.
Take a look!
Created by a female entrepreneur and humanitarian, Spave is the first and only all-in-one financial wholeness app that focuses on giving and inspiring social good. We had a great time working on this project together and appreciate them allowing us to feature them in this spotlight! Special thanks to Sarah, Katie, and Susan!
Spave exemplifies our values to Be Human and Give Generously.
We encourage you to take control of your financial wholeness with their free app: