Website Pages
INNOVATIVE FINTECH WEBSITE DESIGN THAT INSPIRES
of Keywords
The Challenge
Spave is an innovative fintech product that’s disrupting the financial wellness industry in the best way. They partner with nonprofit organizations to help them generate recurring donations and empower individuals to take control of their financial wholeness.
The original Spave website didn’t fully reflect the innovative, inspiring spirit of their product and mission.
The Solution
Before changing anything, we started by having in-depth conversations with the Spave team to understand their needs, likes, dislikes, and dreams. We didn’t just want to build them a website; we wanted to create something of which they could be proud.
Next came the research. The Spave team brought incredibly detailed audience research that we used to inform our approach. We did extensive keywords research to ensure that the website would be set up for long-term SEO success.
From there, we planned out the site map, keeping conversation paths front-of-mind. With our action plan built out, we were finally able to put pen to paper (hands to keyboard?) and get started!
A Strong First Impression
The first time a user visits the website, they land on a compelling landing page-esque entryway.
Streamlined Navigation
We knew that multiple different audiences would be visiting the Spave website, so it was important that they could easily navigate the site and find what they needed.
Updated Branding
We strove to take an innovative approach to the website design fitting of the fintech industry. We updated the branding across the site including a new logo, new color use, and more.
Conversion Optimization
Build clear conversation paths for multiple audiences that would be landing on the website.
KINDESS & CREATIVITY FOR AN
Innovative Website Design
Beautiful Branding
Refined visual identity, typography, color systems, and image direction for a cohesive brand presence.
Amplify Core Values
Brought humanity to the design that speaks to NPOs and a culture of giving.
Restructured Navigation
Simplified, intuitive site architecture designed to guide users to key content and conversion points.
Branded Illustrations
The personality of Spave shines through the site from the footer graphics to the animation in the home page hero section.
Chatbot
Conversational interface to provide real-time support, lead qualification, and guided user journeys.
FAQs
Strategically grouped FAQs to address user objections, improve SEO, and reduce support volume.
Persona Experience
Dynamic content pathways and messaging tailored to distinct audience segments and buyer personas.
Blog Categorization
Organized blog structure for better discoverability, SEO performance, and content strategy alignment.
“Market Veep has been the most proficient HubSpot vendor I have worked with. They not only successfully executed our ABM strategies, the MV team helped train and level-up our internal team members. They are true collaborators that operate with agility and integrity.”Sarah, Chief Experience Officer
Animated Website Entry

Conclusion
Market Veep redesigned the fintech company’s website to reflect its mission of empowering nonprofits through innovative, compassionate financial solutions.
The refreshed site combines modern design with heartfelt storytelling to connect with nonprofit leaders and donors seeking trustworthy, values-driven partners.
With an engaging and purpose-driven digital presence, the company is positioned to deepen relationships, increase adoption, and amplify its positive impact.
Mission-focused Content
We crafted authentic, value-driven messaging that highlights the company’s dedication to kindness and social impact, resonating deeply with nonprofit audiences.
SEO Optimization
Targeted SEO enhancements boosted discoverability among nonprofit organizations and socially conscious audiences searching for fintech solutions.
Mobile Optimization
Designed a fully responsive experience ensuring seamless access and usability across all devices, meeting the needs of busy nonprofit professionals on the go.
RE-INVENT YOUR WEBSITE WITH
Purpose And Innovation
In the software industry, your website is more than a platform. It’s a reflection of your innovation and your company’s core values.
At Market Veep, we craft website redesigns that combine cutting-edge design with authentic storytelling to showcase your software’s creativity and human impact.
We focus on creating intuitive, engaging experiences that connect with users on a deeper level while driving growth and adoption.
Partnering with Market Veep means you will:
- Highlight your software’s unique innovation and benefits
- Foster trust through clear, value-driven messaging
- Create seamless, user-centric navigation and flow
- Incorporate responsive design with fast, reliable performance
- Align your digital brand with your company’s mission and vision
If you want a website that inspires, engages, and converts while staying true to your people-first approach, let’s collaborate. Contact us for a complimentary redesign consultation.
Innovative Website Design That Fuels Your Growth
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