Website Pages
ECOMMERCE WEBSITE OPTIMIZED FOR CONVERSION & REVENUE GENERATION
55
100s
of Keywords
100%
Fully Optimized
The Challenge
FioX is a private-label computer hardware brand offering high-quality computer cabling and connectivity solutions. When they approached Market Veep, they had a bare-bones website and needed an e-commerce overhaul.
Although the company's products are stocked in the U.S. for fast delivery, their website lacked functionality and a strong user experience. This left customers uncertain whether their inquiries were successfully received or would be addressed promptly.
The Solution
Market Veep completely rewrote the computer hardware company’s website, beginning with in-depth keyword research and backend SEO optimizations aligned with best practices.
The product catalog was also restructured and elevated with organized categories, clear descriptions, and high-quality images for each cable and cord.
To streamline the sales process, we also built a user-friendly request form that mirrors the functionality of an e-commerce checkout, making it easier for the sales team to manage and fulfill order inquiries efficiently.
Key Results:
- 50 optimized website pages
- 100’s of keywords incorporated into SEO strategy
- 100% fully optimized for desktop, mobile, and tablet
Search-Optimized Content
The campaign began with in-depth keyword research to ensure every page on the new website aligned with relevant, high-intent search terms.
By optimizing the site architecture and metadata for backend SEO, Market Veep laid a strong foundation for long-term discoverability and organic growth.
This strategy helped elevate the client’s visibility in competitive search spaces, ensuring their products appear where and when their audience is searching.
Enhanced Product Catalog Experience
Recognizing that product clarity drives conversions, the product catalog was completely restructured to improve both user navigation and visual appeal.
Organized categories, clean layouts, detailed descriptions, and high-quality images were implemented across all product pages, making it easier for customers to find, understand, and trust the products they need.
This catalog overhaul not only improved the browsing experience but also supported SEO with optimized content and structured data.
Conversion-Driven UX Design
A user-friendly request form was custom-built to simulate the ease of an e-commerce checkout, streamlining the quote and inquiry process for both users and the internal sales team.
This smart UX solution reduces friction, speeds up lead generation, and simplifies backend workflows, resulting in a more efficient sales pipeline and improved response times for incoming orders.
Integrated Sales & Marketing Alignment
The new site was designed not only to attract traffic but also to align closely with the sales process, bridging the gap between marketing efforts and revenue generation.
With strategically placed CTAs, product-specific landing paths, and a simplified inquiry process, the redesign supports seamless handoff from website interaction to sales team follow-up, enabling faster lead qualification and better customer experiences from first click to final quote.
THE COMPONENTS OF A
Winning Website Strategy
Strategy
Provide strategic guidance to uncover key brand and product insights to shape the project’s strategic foundation.
Fast Turnaround
Efficient workflows and agile project management to deliver a high-quality site on time.
Branding
The new site was built with a deep understanding of the FioX brand, ensuring that the design authentically represented the product line’s identity and market position.
Technical Specs
The redesign strategy incorporated technical requirements early on, ensuring seamless functionality and backend performance in line with modern web standards.
Visual Aesthetic
A clean, contemporary design was implemented to communicate clarity, professionalism, and innovation.
User Experience (UX)
User needs were placed at the center of the strategy, resulting in a streamlined experience that enhances engagement and accessibility across the site.
Product Storytelling
The site was designed not just to display products, but to illustrate the value and importance of the FioX line through intentional layout, content, and visual storytelling.
Revenue Focus
Beyond aesthetics, the strategy was built to be a tool for lead generation, customer confidence, and long-term revenue growth.
Before And After
Before
After
UPGRADE YOUR
Website Strategy
In the industrial sector, precision matters; and that applies to your website, too.
At Market Veep, we specialize in website redesign strategies for technical and niche industries, creating modern, high-performance websites that reflect your expertise and meet the needs of your buyers.
From backend SEO and keyword alignment to UX optimization and product catalog structure, we build websites that are as functional as they are visually compelling — designed to serve your audience and support your business goals.
By aligning your website redesign with your strategic objectives, we help you:
- Preserve and improve SEO performance
- Enhance user experience and navigation
- Showcase complex products clearly and effectively
- Streamline the inquiry and sales process
- Lay the groundwork for long-term digital growth
If you're an industrial company ready to modernize your website and strengthen your digital foundation, let’s talk. Contact us today for a free, no-obligation proposal.
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