3X INCREASE IN ORGANIC TRAFFIC TO MANUFACTURER WEBSITE
The Challenge
Many manufacturers are not harnessing the full potential of their website. When properly optimized, your website can be your best salesperson, attracting and converting high quality leads in your niche industry.
The team at EverFab offers stand-out products, but recognized that their website didn’t stand out in the crowd.
They partnered with the Market Veep team to redesign their website to turn it into a lead generation machine.
The Solution
The result was a beautifully-designed website that conveyed their artisanal branding and was fully optimized to rank high in search engines, generating inbound traffic.
As website traffic scaled, so did inbound lead generation. Previously, the website was not converting leads as well as they’d like. That grew to hundreds of leads per year converting across marketing channels including organic, social media, and direct traffic.
The key to these results is that the overall quality of the leads is high. Rather than generate hundreds of unqualified leads that would clog up the sales funnel, we focused on delivering high-quality leads that have the potential to turn into real customers.
Key Results:
- 2X increase in overall traffic
- 3X increase in organic traffic
- Increased organic traffic share from 48% to 71%
- Increased organic lead generation share from 46% to 71%
Increased Overall & Organic Traffic
Two years previous, the EverFab website was averaging around 700 sessions per month and organic traffic accounted for nearly half (48%) of all website traffic.
This more than doubled to an average of over 1,800 sessions per month during our partnership. Organic traffic share increased to nearly three-quarters (71%) of overall website traffic.
Inbound Lead Generation
Organic traffic was a major driver of inbound leads, accounting for 46% of website leads in the first year, 62% of website leads in the second year, and 71% of website leads in the third year.
Simplified Navigation For A Seamless User Experience
Because not every customer knows a product code off the top of their head, it was critical to craft a navigation that could allow visitors to find what they needed based on their own criteria. More specifically, it meant they had to be able to find products by shower type, compliance code, or measurements. This mega navigation allows website visitors to find exactly what they need for a simple-to-follow conversion path.
THE ELEMENTS OF A
Well-Crafted Website Design
Artisanal Brand Expression
Elevated visual design that highlights craftsmanship, heritage, and premium materials through custom photography, textures, and refined typography.
Product Catalog
Immersive product pages with rich imagery, feature highlights, and inspiration galleries to convey quality and design integrity.
Refined Navigation Structure
Intuitive navigation that guides architects, designers, and commercial buyers to the right collections, specifications, and resources.
Specifier Resources Hub
Centralized access to CAD files, technical sheets, installation guides, and downloadable assets tailored for commercial project needs.
Virtual Showroom Experience
An immersive, interactive showroom feature that allows users to explore product lines, enhancing engagement and inspiration.
Contact & Quote Experience
Streamlined inquiry and quote request flows designed for commercial specifiers and project planners.
SEO-Optimized Content
Keyword-rich product descriptions, collection landing pages, and educational content to improve search visibility.
Storytelling
Content showcasing design trends, manufacturing stories, and collaborations that build brand depth and engagement.
Streamlined Navigation Design
BUILD A WEBSITE THAT
Showcases Your Craftsmanship
In manufacturing, every detail tells a story, especially when your products are built with artisanal craftsmanship.
At Market Veep, we specialize in website redesigns that honor your dedication to quality and tradition while delivering a seamless digital experience. We create sites that highlight the skill, heritage, and care behind your products, helping you connect with discerning buyers who value excellence.
Our approach blends elegant design, rich storytelling, and intuitive functionality to elevate your brand’s craftsmanship online.
With Market Veep, you can:
- Bring your artisanal story to life through powerful visuals and copy
- Showcase product details with clarity and sophistication
- Design intuitive navigation tailored for commercial buyers and specifiers
- Optimize site performance for every device and user
- Strengthen your brand’s reputation in competitive markets
If you’re ready to turn your website into a true reflection of your craftsmanship, let’s build it together. Contact us today for a free consultation.
Trusted By
We’re proud to partner with these amazing brands. Together, we’re building great things and delivering real results.
.svg){kind=small}
