HUBSPOT CMS MIGRATION BUILDS A STRONGER PLATFORM FOR GROWTH

Days to Launch

Onboarded Hubs + Shopify Integration

Manufacturing

Industry

Rebar grid lining for a foundational concrete pour

The Challenge

Bolsinger Rebar has been a trusted provider of foundation and concrete supplies in Cascade, Iowa, for over 50 years. They were managing their website on Microsoft Azure, which added complexity to routine updates and ongoing site maintenance. For a B2B organization, this created friction between the website and the broader marketing process.

The existing setup made it harder to move quickly when updates were needed. It also created an extra layer of dependency that slowed down day-to-day website management. As the business continued to grow, the need for a more agile platform became increasingly important.

Market Veep migrated their website to HubSpot CMS to better support speed, flexibility, and long-term scalability. We provided a solution that would reduce technical overhead and make the site easier to support over time. The website had to function not just as a digital presence but as a practical business tool.

The goal was to help Bolsinger Rebar move to a platform that could support both current needs and future growth.

The Solution

Market Veep migrated Bolsinger Rebar’s website from Microsoft Azure to HubSpot to create a more streamlined and marketing-friendly digital experience.

Our goal was to preserve the integrity of the existing site while building a platform that would be easier for their team to manage and scale.

Key Results:

Brought marketing, sales, and website data together in a single HubSpot environment
Optimized website forms and connected them to HubSpot for better tracking
Created branded email and landing page templates to support consistent outreach
Improved reporting accuracy
Implemented an exit intent strategy to capture extra leads
Created scalability for future automation, campaign growth, and website development
Built a connected customer journey tracking pipeline
Curated custom reports and CRM views

Uniform Platform Strategy

Completed a successful website migration to HubSpot CMS with a smooth launch & thorough QA.

Channel Connectivity

Connected all digital channels, including social media, paid ads, analytics, and website tracking.

Customized Reporting

Created customized CRM views and settings to make data easier to view and manage.

Deals Pipeline Set Up

Fully configured a connected customer journey to track leads until close.

Training Support

Delivered comprehensive training to support adoption across marketing and sales.

THE FOUNDATIONS OF A

Cohesive & Connected HubSpot Portal

Vision Alignment

Discovery sessions, alignment, and planning for the migration.

Pipeline Development

Designed a lean deal pipeline with tailored stages to track lead progression.

Social Integration

Connected necessary social platforms for ease of management and reporting.

Ad Connectivity

Linked ad accounts to measure ROI directly from HubSpot.

Form Elevation

Recreated and replaced forms across the site to improve lead capture efficiency.

Analytics & Tracking

Integrated Google Analytics + HubSpot tracking for closed-loop reporting.

Email Infrastructure

Configured email sending domains to support professional sender settings.

Transparent Reporting

Enabled dashboard set-ups for 24/7 performance insights.

Custom CRM Views

Customized creation settings for contact and company views and properties.

Shopify Connection

Integrated the Shopify e-commerce platform with HubSpot.

Training & Enablement

Delivered comprehensive Sales Hub training to prepare the team for continued success.

Unified Collaboration

Built cohesive visibility across the HubSpot ecosystem for both marketing and sales.

“Market Veep has completely transformed the way we approach marketing. Before working with them, we had very little visibility into our pipeline and didn’t fully understand which metrics actually mattered. Their team helped us implement HubSpot across our organization, creating a seamless connection between our sales and marketing efforts while giving us clear, actionable insights into performance. They don’t feel like a vendor—they feel like a true partner who is invested in our success. They take the guesswork out of marketing and have made managing it 10x easier. Their team doesn’t just execute—they build the strategy, guide the process, and truly act as a partner in our growth. Our overall marketing footprint and customer visibility have improved significantly, and we finally feel confident in the direction we’re heading.”

Cory Bolsinger, Owner

Conclusion

Within 45 days, we moved the Bolsinger Rebar site from Azure to HubSpot, creating a stronger foundation for their digital presence. For a B2B organization, that combination of efficiency and scalability was especially valuable.

Flexible Growth

The website is now easier to manage, more flexible for future growth, and most importantly, on a platform that works with their marketing team instead of against it.

More Control

With HubSpot in place, they are better equipped to adapt as their business evolves. The migration delivered both immediate operational value and long-term strategic benefits.

Simplified Management

This migration simplified day-to-day management while also improving the site’s ability to support future initiatives.

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