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Join A Team Where Happy Matters

FRACTIONAL GTM ENGINEER

Apply Now
Careers - Fractional Marketing Strategists

WHAT’S IT LIKE TO BE A

Fractional GTM Engineer at Market Veep?

Build the go-to-market strategy for a modern cross-platform customer journey. This is a hands-on role for someone who has successfully built integrated customer journeys. Here’s what you’ll focus on:

Buyer Journey & GTM Strategy

Map the buyer journey for each client: who sits on the buying committee, what triggers a search, what each role needs to see at each stage, and which actions signal real buying intent. Use that map to decide how to build the path: which offers fit which stage, where to capture leads versus nurture them, when sales should step in, and how to structure ICPs, segments, and the channel mix. Set conversion rate goals for every stage of the path so every account works toward measurable lead and pipeline outcomes.

Build the Connected Path

Build the full path across systems, not inside any single one. Find and target the right accounts and contacts with Clay, Apollo, ZoomInfo, and HubSpot Buyer Intent. Enrich them with the firmographic, contact, and intent data that makes outreach relevant. Launch cold outreach through tools like Apollo or HubSpot Sequences. Then nurture and engage leads across email, landing pages, and workflows, so every touch picks up where the last one left off, no matter which system it happens in.

Data, Enrichment, & Automation

Build Clay tables for enrichment, account lists, and ABM targeting, pulling from sources like Apollo, ZoomInfo, and HubSpot Buyer Intent. Connect systems with Zapier, Make, or n8n so data flows cleanly between tools. Put AI to work with HubSpot Breeze AI, Claude, or ChatGPT wherever it makes the path smarter, the team faster, or the results better.

Conversion Performance & Analytics

Own the numbers that matter most: how well each client’s leads convert from one stage of the path to the next. Track stage-to-stage conversion rates across clients, find where leads stall, and fix the path. Partner with our Marketing Strategists and client sales teams on what you find, then turn what works into reusable builds and playbooks the whole team can use.

Your Professional Experience:

  • 5+ years in GTM engineering, RevOps, marketing operations, or growth marketing, preferably in an agency or consulting environment across multiple client accounts. Manufacturing or industrial B2B experience is a strong plus.
  • A proven, demonstrable build record: you’ve personally built the lifecycle stages, lead scoring models, workflows, enrichment tables, and reports behind strategies you recommended, and you can show us them working and the results they drove. You don’t need to write code. You do need to have built it before.
  • Deep understanding of complex B2B buyer journeys, including long sales cycles, buying committees, and the hand-off between marketing and sales, and experience using that understanding, along with intent signals, to decide how a funnel should be built.
  • Advanced HubSpot experience across Marketing, Sales, Data, and Content Hubs, including lifecycle stages, lead scoring, workflows, custom properties, landing pages, and attribution reporting.
  • Hands-on experience with Clay (or a similar enrichment tool) for list building, enrichment, and account targeting, including data sources like Apollo, ZoomInfo, or HubSpot Buyer Intent.
  • Experience connecting tools and automating processes with Zapier, Make, or n8n.
  • A track record of lifting conversion rates through landing page and CRO testing, backed by conversion tracking you set up and trust in Google Analytics 4 and Google Tag Manager.
  • Experience putting AI to work in GTM, such as building agents and workflows with HubSpot Breeze AI, Claude, or ChatGPT.
  • Confidence with clients: you can explain a build and the strategy behind it to leadership and sales teams in plain language.

Tools That Are a Plus:

  • Clay: enrichment waterfalls, research passes, scoring
  • HubSpot: enough fluency to collaborate with the team that owns it
  • Apollo: contact data, sequencing, and as a waterfall provider
  • RB2B: person-level website visitor identification
  • Trigify: person-level social and engagement signals
  • PhantomBuster: browser automation for the surfaces that have no API
  • FirstTouch: LinkedIn activation triggered from and attributed back to the CRM
  • Instantly or Smartlead: cold sending at volume, inbox rotation, deliverability

What You're Obsessed With:

  • Conversion rates at every stage, and finding the one fix that lifts them.
  • Understanding why a buyer takes each step before deciding how to build it.
  • Building it yourself, and building it so it scales.
  • Clean data, clear lifecycle stages, and reporting clients can trust.
  • Finding where AI and automation can save hours or sharpen the path.
  • Turning a one-off win into a playbook the whole team can use.
Business woman working on computer

A Day in the Life…

You start your day reviewing conversion rates across client paths in HubSpot. One client is generating plenty of leads, but few that sales wants. You trace the path those leads took and find the problem: the scoring model treats an early-stage spec sheet download the same as a quote request.

By mid-morning, you’re building. You spin up a Clay table that finds and enriches the client’s target accounts with firmographic and intent data. You push the best-fit contacts into an Apollo outreach sequence and connect replies and engagement back to HubSpot, where they enter a nurture path and get scored and routed.

After lunch, you join a call with the client’s sales leader and their Marketing Strategist to walk through the new path, why it’s built the way it is, and what they’ll see in their reporting.

You wrap up by automating a manual hand-off with Zapier and turning today’s build into a template the team can reuse. Your role combines buyer journey strategy and hands-on GTM engineering, ensuring every client’s leads move through a path that converts.

Apply Now

HOW DO YOU BECOME A

GTM Engineer at Market Veep?

Each step is thoughtfully designed to evaluate skills while providing insight into our team and culture.

1

Introductory Chat (15 minutes)

A quick conversation to get to know each other and discuss your background.

2

Team Interview (45–60 minutes)

Meet with our team to discuss your background, experience, goals, and culture alignment.

3

Reference Check & Offer

Final step where references are verified and an offer is extended.

FRACTIONAL

Flexibility & Balance

Flexible Hours

Flexible Hours

Determine your own working hours.

100% Remote

100% Remote

Work from anywhere in the world.

W2 or 1099

W2 or 1099

Flexibility to choose your work style.

Steady Projects

Steady Projects

Repeatable HubSpot projects.

Zero Selling

Zero Selling

Receive clients completely post-sale.

Collaboration

Collaboration

Work closely with our in-house experts.

Culture

Culture

Join happy hours, team chats, and more.

Balance

Balance

Fit your workload to your lifestyle needs.

We focus on people

People first, always. Our culture of trust and support is why these recognitions matter.

HubSpot Diamond Solutions Partner
Inc. Regionals Northeast 2022
Great Place To Work - MarketVeep
Inc. Best Workplaces - 2023
Inc 5000

FAQs

What does “fractional” mean at Market Veep?

Fractional team members work on a part-time, hourly basis, supporting clients within a defined scope rather than being assigned full-time to a single account.

Is this a W2 or 1099 role?

U.S. applicants without an LLC join our team as W-2 employees. All international applicants and some U.S.-based applicants with an LLC join our team as 1099 contractors.

Are there required working hours?

No, there are no required working hours. You choose when you work as long as you meet commitments and coordinate with clients or team members as needed.

For roles that require client communications or meetings, you will work with the client to find a suitable schedule that works for both you and the client.

Will I need to find my own clients or sell my services? Can I use my company name?

No, this is a white-label position in which you will represent yourself as a member of the Market Veep team. All client work is provided post-sale. We handle sales and client acquisition; you focus on delivery and retention. 

Can I work on other freelance or consulting projects at the same time?

Of course! Many of our fractional team members balance Market Veep work with other clients, projects, or commitments. In fact, our best-fit fractional team members have other steady sources of work aside from our partnership. 

Will this position turn into a full-time position?

At this time, there are no structured plans to convert fractional team members into full-time employees.

How many hours will I be assigned per month?

GTM Engineers are assigned a monthly allotment of hours based on the number of accounts and projects being managed. 

Does this role require client-facing meetings?

Yes, you will lead client calls to discuss strategy, provide updates, or gather feedback.

What does success look like for a GTM Engineer?

Success means clients are achieving their lead generation and revenue goals. Additionally:

  • Conversion rates are improving at every stage of the paths you build: visitor to lead, lead to MQL, MQL to SQL, SQL to opportunity, and opportunity to closed-won.
  • More of our clients’ leads successfully move through those paths and become pipeline and revenue, instead of stalling between stages.
  • Every client’s funnel is built around a clear buyer journey, and the team can explain why each stage, score, and hand-off exists.
  • The systems you build (scoring, routing, enrichment, automation, reporting) are reused across clients, not rebuilt each time.
  • Clients trust their data and reporting, and their sales teams trust the leads they receive.
Do I need to be a developer or know how to write code?

No. “Engineer” here means GTM engineering: connecting tools like Clay, Apollo, HubSpot, and automation platforms into one working system. You don’t need to write code. You do need to be comfortable rolling up your sleeves and building things yourself.

BE KIND.
DO GOOD.
MARKET ON.

Apply Now!